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New ways of talking to Mums
 

New ways of talking to Mums

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Presentation by KODIME to UK brand managers on how to reach and engage young Mums using the mobile channel.

Presentation by KODIME to UK brand managers on how to reach and engage young Mums using the mobile channel.

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    New ways of talking to Mums New ways of talking to Mums Presentation Transcript

    • Why Mobile is 1st
      New ways of talking to Mums
      Presented by KODIME
      May 2010
    • Mobile is 1st
      "We understand that the new rule is
      mobile first. Mobile first in
      everything. Mobile first in terms of
      applications. Mobile first in terms of
      the way people use things.”
      Eric Schmidt, CEO
      First digital touch points with brands and products will be via Mobile
    • Text Messaging growth continues
    • Mobile Internet use at 40%
      Source: comscore
    • What mums do with their mobiles
      Source: comscore
    • Young mums embrace Mobile Internet
      Source: comscore
      Deliver coupons, mobile video, capture data, conduct surveys...
    • Mobile on the move, but also @ home
      Mobile is used in parallel with other online and offline media
    • Proven mobile marketing scenarios
      Offers, vouchers
      Awareness
      Email list conversion
      CRM, Profiling
      Surveys
      E and M commerce
      Apps
      Social network marketing
    • Mobile works across the marketing mix
      MobileMarketing
      OutdoorPostersAmbient
      Ads
      LeafletsDirect Mail
      TVRadio
      YouTube
      Websites
      Mobile Sites
      Search
      SocialNetworks
    • Apps offer co-Branding opportunities
      Ensure visibility within utility-type mobile services and apps
      “Present” rather than “own”
      Before building an app, create a dedicated Mobile Internet Site
    • Mobile offers and vouchers drive sales both Online and in Stores
    • The new social network channel
      100 Million of total Facebook users tapping into the site from their mobile phones, or around 25%.
      Web <> Mobile
      Update, poke, tweet, upload, share anytime, anywhere, in an instant
    • What’s next?
      Mobile is 1st
      Mobile Internet use exploding
      Apps for everything
      Voice via data channel
      Search by voice
      Augmented Reality
      50% of Facebook use via Mobile
      Photo: Gizmondo
      Steve Jobs and Google’s Eric Schmidt spotted @ Starbucks April 2010
    • Thank you.
      Text KODIME to 60123
      follow us on Twitter @mobmarketing