New ways of talking to Mums

Why Mobile is 1st
New ways of talking to Mums
Presented by KODIME
May 2010

Mobile is 1st
"We understand that the new rule is
mobile first. Mobile first in
everything. Mobile first in terms of
applications. Mobile first in terms of
the way people use things.”
Eric Schmidt, CEO
First digital touch points with brands and products will be via Mobile

Text Messaging growth continues

Mobile Internet use at 40%
Source: comscore

What mums do with their mobiles
Source: comscore

Young mums embrace Mobile Internet
Source: comscore
Deliver coupons, mobile video, capture data, conduct surveys...

Mobile on the move, but also @ home
Mobile is used in parallel with other online and offline media

Proven mobile marketing scenarios
Offers, vouchers
Awareness
Email list conversion
CRM, Profiling
Surveys
E and M commerce
Apps
Social network marketing

Mobile works across the marketing mix
MobileMarketing
OutdoorPostersAmbient
Ads
LeafletsDirect Mail
TVRadio
YouTube
Websites
Mobile Sites
Search
SocialNetworks

Apps offer co-Branding opportunities
Ensure visibility within utility-type mobile services and apps
“Present” rather than “own”
Before building an app, create a dedicated Mobile Internet Site

Mobile offers and vouchers drive sales both Online and in Stores

The new social network channel
100 Million of total Facebook users tapping into the site from their mobile phones, or around 25%.
Web <> Mobile
Update, poke, tweet, upload, share anytime, anywhere, in an instant

What’s next?
Mobile is 1st
Mobile Internet use exploding
Apps for everything
Voice via data channel
Search by voice
Augmented Reality
50% of Facebook use via Mobile
Photo: Gizmondo
Steve Jobs and Google’s Eric Schmidt spotted @ Starbucks April 2010

Thank you.
Text KODIME to 60123
follow us on Twitter @mobmarketing

New ways of talking to Mums

by Team KODIME

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