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KODIME mCommerce OpenMIC5
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KODIME mCommerce OpenMIC5

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KODIME mCommerce OpenMIC5 KODIME mCommerce OpenMIC5 Presentation Transcript

  • Success with mCommerce OpenMIC#5 KODIME Ltd follow @mobmarketing
  • Work in progress ...
  • What we want = maximum reach Remember, we’re only at the start of the journey The mobile web powered by HTML (5) (web apps)
  • Maximum reach = lowest common denominator Remember, all smartphones have a browser It’s not an app
  • What we want = happy shoppers Remember, retail success is measured in $
    • Understand (mobile) retail KPIs
    • Cost of customer acquisition
    • Average value per order
    • Cost of goods sold
    • Number of repeat purchases
    • Number of returns
    • Cost of customer service ... etc
  • Scoping the mobile store Remember, it’s a small screen
    • Less is more
    • Focus offer on relevant items
    • Exclude items with too many options
    • Good product search is vital
    • Fewer bells & whistles
    • Web based registration option
  • Mobile means highly effective CRM
    • Marketing to drive sales
    • Use customer segmentation
    • Mobile Messaging to drive sales
    • Targeted, personalised, timed
    • campaigns
    • Personalised coupons, offers
    • Individual landing pages, “Welcome back”
    “ 25% say mobile-only offers would encourage them to use mCommerce” ATG Study
  • Making them pay Remember, Mobile is a 1:1 medium
  • What happens outside the store matters
    • For mCommerce success:
    • Checking order status
    • Common user authentication
    • Login via mobile number
    • Provide SMS order confirmation
    • Include “click to call us” on every page
    Remember, mobile is part of a wider mix
  • How easy is it to control? Remember, m-retailers are not engineers
    • Mobile store backend
    • Provide effective dashboards
    • Flexible pricing, discount management, offer management
    • Detailed reporting & analytics
    • Built-in marketing functions
    • Etc ...
  • Real life stats on 10k+ orders Remember, browsing the Mobile web on iPhone = great user experience
  • Real life stats on 10k+ orders Remember, Androids coming
  • Main tech challenges
    • Common user authentication
    • Integrated catalogue & pricing
    • Integrated business processes
    • Secure transactions
    • No cookies
    • Content display options
    Thank you for your interest – check out KODIME.com for updates.