Success with mCommerce OpenMIC#5 KODIME Ltd follow @mobmarketing
Work in progress ...
What we want = maximum reach Remember, we’re only at the start of the journey The mobile web powered by HTML (5) (web apps)
Maximum reach = lowest common denominator Remember, all smartphones have a browser It’s not an app
What we want = happy shoppers Remember, retail success is measured in $ <ul><li>Understand (mobile) retail KPIs </li></ul>...
Scoping the mobile store  Remember, it’s a small screen <ul><li>Less is more </li></ul><ul><li>Focus offer on relevant ite...
Mobile means highly effective CRM <ul><li>Marketing to drive sales </li></ul><ul><li>Use customer segmentation </li></ul><...
Making them pay Remember, Mobile is a 1:1 medium
What happens outside the store matters <ul><li>For mCommerce success: </li></ul><ul><li>Checking order status </li></ul><u...
How easy is it to control? Remember, m-retailers are not engineers <ul><li>Mobile store backend </li></ul><ul><li>Provide ...
Real life stats on 10k+ orders Remember, browsing the Mobile web on iPhone = great user experience
Real life stats on 10k+ orders Remember, Androids coming
Main tech challenges <ul><li>Common user authentication </li></ul><ul><li>Integrated catalogue & pricing  </li></ul><ul><l...
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KODIME mCommerce OpenMIC5

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Transcript of "KODIME mCommerce OpenMIC5"

  1. 1. Success with mCommerce OpenMIC#5 KODIME Ltd follow @mobmarketing
  2. 2. Work in progress ...
  3. 3. What we want = maximum reach Remember, we’re only at the start of the journey The mobile web powered by HTML (5) (web apps)
  4. 4. Maximum reach = lowest common denominator Remember, all smartphones have a browser It’s not an app
  5. 5. What we want = happy shoppers Remember, retail success is measured in $ <ul><li>Understand (mobile) retail KPIs </li></ul><ul><li>Cost of customer acquisition </li></ul><ul><li>Average value per order </li></ul><ul><li>Cost of goods sold </li></ul><ul><li>Number of repeat purchases </li></ul><ul><li>Number of returns </li></ul><ul><li>Cost of customer service ... etc </li></ul>
  6. 6. Scoping the mobile store Remember, it’s a small screen <ul><li>Less is more </li></ul><ul><li>Focus offer on relevant items </li></ul><ul><li>Exclude items with too many options </li></ul><ul><li>Good product search is vital </li></ul><ul><li>Fewer bells & whistles </li></ul><ul><li>Web based registration option </li></ul>
  7. 7. Mobile means highly effective CRM <ul><li>Marketing to drive sales </li></ul><ul><li>Use customer segmentation </li></ul><ul><li>Mobile Messaging to drive sales </li></ul><ul><li>Targeted, personalised, timed </li></ul><ul><li>campaigns </li></ul><ul><li>Personalised coupons, offers </li></ul><ul><li>Individual landing pages, “Welcome back” </li></ul>“ 25% say mobile-only offers would encourage them to use mCommerce” ATG Study
  8. 8. Making them pay Remember, Mobile is a 1:1 medium
  9. 9. What happens outside the store matters <ul><li>For mCommerce success: </li></ul><ul><li>Checking order status </li></ul><ul><li>Common user authentication </li></ul><ul><li>Login via mobile number </li></ul><ul><li>Provide SMS order confirmation </li></ul><ul><li>Include “click to call us” on every page </li></ul>Remember, mobile is part of a wider mix
  10. 10. How easy is it to control? Remember, m-retailers are not engineers <ul><li>Mobile store backend </li></ul><ul><li>Provide effective dashboards </li></ul><ul><li>Flexible pricing, discount management, offer management </li></ul><ul><li>Detailed reporting & analytics </li></ul><ul><li>Built-in marketing functions </li></ul><ul><li>Etc ... </li></ul>
  11. 11. Real life stats on 10k+ orders Remember, browsing the Mobile web on iPhone = great user experience
  12. 12. Real life stats on 10k+ orders Remember, Androids coming
  13. 13. Main tech challenges <ul><li>Common user authentication </li></ul><ul><li>Integrated catalogue & pricing </li></ul><ul><li>Integrated business processes </li></ul><ul><li>Secure transactions </li></ul><ul><li>No cookies </li></ul><ul><li>Content display options </li></ul>Thank you for your interest – check out KODIME.com for updates.

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