The Mobile Web How it could look like

HISTORY

How old is the mobile web?

The first mobile web

Why did it fail? The web became popular because there are no rules The mobile web is nothing but rules

The web became popular because there are no rules

The mobile web is nothing but rules

DEFINITION

What is mobile internet? Mobile internet = new usage model (the web is not the net)

Mobile usage models Limited interaction time (30 seconds) Fun factor is more important then productivity Staying in touch No rational value perception Personalisation is important More lean-back then forward (constant change of context)

Limited interaction time (30 seconds)

Fun factor is more important then productivity

Staying in touch

No rational value perception

Personalisation is important

More lean-back then forward (constant change of context)

fixed internet mobile internet search is key context is key finding being found email VoIP & IM the world is outside the world is around me web surfing web services PC & laptop many devices

“ I don’t believe people are going to browse the Web on their phone. I don’t believe people want to use Wikipedia from their phone.” (Brendan Eich, CTO Mozilla)

The mobile web will be: not about the web not about the device It’s about services That live in the net Are available on multiple devices Can interact to become better

not about the web

not about the device

It’s about services

That live in the net

Are available on multiple devices

Can interact to become better

IDEAS

Game console evolution Nintendo Wii Making things simple again Microsoft XBOX 360 Bigger, better, more features Sony Playstation Controlling ecosystem Atari Pong 1 feature, “ appliance”

Mapping mobile evolution 1 feature, “appliance” Controlling ecosystem Bigger, better, more features Making things simple again ? Mobile Phones Voice calls only i-mode “ walled garden” Windows Mobile Carry-on computer

1 feature, “appliance”

Orb

Nabaztag

STATEMENTS

afraid of disruption not IP ready OSS/BSS focussed not community based making still enough money today

LTAP = Location Time Activity Profile

LTAP = Location

Time

Activity

Profile

Mobile Web 2.0 Web 2.0 User generated content Mashups Interactive rich experience Social networking Long Tail enablement Multi-device Mobile

Web 2.0

User generated content

Mashups

Interactive rich experience

Social networking

Long Tail enablement

Multi-device

Mobile

What is attention management ? Lots of parties want our attention (classical = advertsing) What do we “pay” when we pay attention ? Attention management is about tracking the things you pay attention to (or ignore) mining and storing that data putting it to good use (optimize service)

Lots of parties want our attention (classical = advertsing)

What do we “pay” when we pay attention ?

Attention management is about

tracking the things you pay attention to (or ignore)

mining and storing that data

putting it to good use (optimize service)

One size fits nobody Prosumer model Lead users start experimenting Entrepreneurs pick up Operator facilitates turning it into a product e.g. Success of SMS, Ringtones, wallpapers Traditional model Operator decides what to launch Operator starts marketing Users adopt service e.g. Failure of wap, mms, java download

Prosumer model

Lead users start experimenting

Entrepreneurs pick up

Operator facilitates turning it into a product

e.g. Success of SMS, Ringtones, wallpapers

Traditional model

Operator decides what to launch

Operator starts marketing

Users adopt service

e.g. Failure of wap, mms, java download

CONCLUSION

Mobile fits the web evolution The Internet: links computers Web: links documents Graph: links people and their activities / documents

The Internet: links computers

Web: links documents

Graph: links people and their activities / documents

So what’s the conclusion, hu ? The mobile web will be about It will not be about It will be supported by Start learning a new skill ! Widgets Webpages Device API’s GLOWE ?

The mobile web will be about

It will not be about

It will be supported by

Start learning a new skill !

Thank you !

Thank you !