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Gamification as umbrella for social media

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This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11. Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what …

This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11. Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what other presenters proposed as the mechanics of their cases.

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  • 1. Social Media & gamification By MedeMerkers for delivered by @kodel
  • 2. WHAT IS GAMIFICATION?
  • 3. Using game theory toencourage user engagement
  • 4. NOT ABOUT GAMES!
  • 5. FROM: GABE ZICHERMANN Incremental Systemic action view Response to incentives Gamification is the intersection of loyalty, game design and behavior
  • 6. SOME EXAMPLES
  • 7. EXAMPLE OF USE Piano stairs And less people use the escalator
  • 8. GAMIFICATION IN ACTION ‘Nudge’ is about influencing without economic incentive (choice arch.)
  • 9. GAMIFICATION IN ACTION Giving car drivers feedback Who is the best eco driver?
  • 10. GAMIFICATION IN ACTION Leaderboard in a Facebook page Creating your own ‘foursquare’ ranking
  • 11. GAMIFICATION IN ACTION TopGear’s fan of the month creating an incentive to submit content
  • 12. GAMIFICATION IN ACTION LinkedIn gives you a progress bar Encouraging to continue (but: no levels)
  • 13. GAMIFICATION IN ACTION Huffington post using badges Reading & sharing creates status
  • 14. SOCIAL NEWS BADGES Facebook shows activity feed If others are doing it, it must be good
  • 15. SOCIAL NEWS BADGES Klout is using achievements (but what is the meaning behind them?)
  • 16. KNOW YOUR AUDIENCE
  • 17. PEOPLE WANT TO ACHIEVE THINGS I want to be someone! Preferably from behind my computer
  • 18. Bartle’s player types (MUD)
  • 19. REWARD SYSTEMS
  • 20. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 21. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 22. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 23. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 24. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 25. sticky cheap S A P Stemporary expensive
  • 26. HOW TO DESIGN WITH GAMIFICATION
  • 27. DYNAMICS - MECHANICS drawing by @lucgaloppin
  • 28. DESIGN MECHANICS FLOW drawing by @lucgaloppin
  • 29. SUSTAINABILITY OF GAMIFICATION
  • 30. WARNING: PURPOSE IS KEY (Autonomy & Mastery) + Purpose Add something meaningful or it dies
  • 31. EXAMPLE OF PROGRESS EXTRINSIC INTRINSIC MOTIVATION
  • 32. UMBRELLA FOR SOCIAL MEDIA
  • 33. APPLIED TO SOCIAL MEDIA
  • 34. APPLIED TO SOCIAL MEDIA For each presentation: What MECHANICS are applied? Why are they there? (what DYNAMICS do they implement)
  • 35. Interested? MedeMerkers Kardinaal Mercierplein 2 2800 Mechelen 016/81.91.33 info@medemerkers.be twitter: @medemerkers www.medemerkers.be

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