Social media adoption Who’s responsible? (silo, matrix, hub & spoke) A new medium (gimme a campaign) Who messed up?Yeah, right(like SecondLife) 2008 2009 2010 2011
My biggest fear“It impacts all departments”“We need someone to manage this”“Let’s handle this as a taskforce across divisions” Social media is at the risk of undergoing the same fate as the total quality manager: good on paper, ignored in reality
You do haveinteresting stuffgoing onLet employees bringtheir own story(yes, they will use twitter, facebook and blogs)
Harness the power of your employeesAmbassadors Innovators StorytellersPeople want to feel Show your customer The good, the bad orgreat about working the projects your the ugly. The littlefor you. Let them clever people are stories that customersshare it with their working on. Let them can relate to are whatfriends. set up a dialogue. builds brand affinity.
Pick those who are readyThey have tobe socialAnd they haveto be fans
« The corporate edition » If TV formats move to scripted reality why not your marketing?
3 social company pillars CEO Hero of the brand employee Tells the story organization Fulfills the promise