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Best Practices In Mobile Internet

by Innovation Consultant at Delmot bvba on Aug 28, 2008


screenshots from a few mobile solutions, both websites and applications, from Belgian publishers.

screenshots from a few mobile solutions, both websites and applications, from Belgian publishers.
With an analysis of why a mobile website is not always the best solution.



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  • kodel Koen Delvaux, Innovation Consultant at Delmot bvba Flair is a leading lifestyle magazine in Belgium targetting the age group of 16-35 year old woman.
    They launched a mobile application that users can download and install on their phone. It's a Java application dynamically adapted to the screensize and capabilities of your device.

    As a distribution mechanism they opted for SMS. In Europe, users are already familiar with content distributiuon through SMS thanks to the popularity of ringtone, logo and game download services.

    Just like when downloading a game, the user receives a download url and clicks on it. The Java application install on the phone and starts to run. From that moment on, users can read the contents of the current magazine.
    Besides articles (news, lifestyle) they have also included interactive content. An example is the popular poll-type of content (e.g. answer 10 questions to see what type of lover you are). This can work completely offline, since the content is already in the application.

    Even the advertising that is included in the application is available offline. When the user wants to engage with the advertiser, a connection is established and the user data is transferred.

    When the user wants to update the content to the latest edition, he selects the 'update' icon in the main interface (main interface visible above the 'works on normal phones' text). A connection is established and a 'downloading magazine' progress bar is displayed. The application is then updated internally on the phone. This means the user only needs to install the application once and from that point, new editions of the magazine are only 1 click away.
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