Symposium ketenintegratie - Presentatie BMW - Jan Christiaan Koenders

BMW Group. Sustainability: ideology or technology. “ In the Future, Premium will be defined by Sustainability.” Dr. Norbert Reithofer – CEO BMW Group

Mission statement - Sustainability. BMW Group is the leader of its sector.
Six times in a row: The most sustainable automotive company worldwide .

Leading in sustainability. How it began. 1998 - 2002: How will BMW Group continue to be successful in times of climate change, tougher fuel economy legislation, skyrocketing oil prices and a growing environmental awareness in the general public?

Mission statement: Sustainable economic management. „We take on responsibility“. “ Sustainability throughout the entire value creation chain, comprehensive product responsibility, a clear commitment to saving resources and active social responsibility are linked to the success of BMW and as far as we are concerned form an integral part of our company philosophy. We take on responsibility. Out of conviction and in our own interests – both today and in the future.” Dr. Norbert Reithofer, Chairman of the Board of Management, BMW AG

Evolution BMW CO 2 Strategy. From Push to Pull. 1 “ EfficientDynamics Leadership” as corporate strategy Fuel consumption / CO 2 as a unique selling Proposition Fuel consumption as a valued feature (cost of ownership) Compliance to CO 2 fleet regulations (e.g. ACEA voluntary comittment) “ Push” from corporate strategy “ Pull” from marketing and projects 2 3 4

Product responsibility. The beginning of BMW EfficientDynamics.
Oil crisis in Seventies
Politics (legislation)
Mobility program in Nineties
Commitment of EU carmakers for 25% CO2-reduction 1995 – 2008
Target BMW Group 25% extra CO2-reduction until 2020 (+ 95 g/km)
But:
A BMW should still drive like a BMW!
Sustainability should be fun!

BMW EfficientDynamics. What was done?
Individual technicians where put together to combine techniques
Technicians and designers got to work in one center
Close(r) cooperation and development with suppliers
Marketing strategy finetuned with techniques

Improving Combustion Engines Energy-management, Electrification, Hybrid Lightweight construction and Design Aerodynamics BMW EfficientDynamics. Integration of several technical elements Developments from BMW, from suppliers and shared developments

BMW EfficientDynamics. The solution for a historic dilemma . Performance Consumption Weight BMW EfficientDynamics Sustainability = Fun! BMW = Still BMW

BMW EfficientDynamics. What we have achieved so far. Fulfillment of contribution to the ACEA commitment, reducing fuel consumption by 25 % between 1995 and 2008. 1993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 2015 * 1995 = 100; BMW Group EU fleet fuel consumption in EU testcycle; Source: BMW AG BMW Group 2010 EU Fleet Fuel Consumption = 150 g CO 2 /km Fleet Power Output = 125 kW / 170 bhp (!) 105 % 100 % 95 % 90 % 85 % 80 % 75 % 70 % 65 % 60 % 55 % 50 % 120 g > 25 % * 1 - 25 % BMW Group will meet 2012/2015 EU regulations (without paying penalties.)

The BMW Group. Leading with Efficient Dynamics. BMW Group fleet consumption with clear advance to competitors. Source: German Federal Motor Transport Authority 2009 Source: European Federation for Transport and Environment 2009 09 BMW Group 156g 159 g 133 g 171 g 165 g 192 g 157 g 154 g 165 g 09 BMW Group Average of all vehicles in Germany 128 kW 134 kW 85 kW 112 kW 127 kW 174 kW 83 kW BMW MINI Daimler Audi Lexus VW

BMW EfficientDynamics. The BMW Goup´s drive strategy. Heute Zukunft Morgen 2006 > 2020

- 21 % + 17 % 4.5 L /100 km; 119 g CO 2 105 kW/ 143 hp Output Consumption BMW EfficientDynamics. Optimalisation: The BMW 118d vs. predecessor.

BMW EfficientDynamics. BMW ActiveHybrid.
First models BMW X6 and BMW 7 Series ActiveHybrid on market since 2009.
Following a top down approach with coming 3 and 5 Series.
Up to 20 % better fuel economy in EU testcycle.

BMW EfficientDynamics. MINI E
Launched in November 2008.
More than 600 cars in a field trial.
Gathering important information on the future of E-mobility .

BMW EfficientDynamics. BMW Group Mega City Vehicle (MCV).
Launch in 2013.
Purely electric powered, four seats, lightweight.
Brought to the market under a subbrand from BMW.

Sustainable through whole value-added chain:
Materials (e.g. repairable and recyclable body of carbon fiber CFRP)
Production (e.g. body produced with energy from water electric powerstation)
Usage (zero emission)
End of life cylce (e.g. recycling and/or re-use of lithium ion batteries)
BMW EfficientDynamics. BMW Group Mega City Vehicle (MCV).

BMW EfficientDynamics. A further step - Hydrogen.
Fleet of 100 production cars travelled over one million kilometres (2006 – 2010)
BMW proved possibilities of completely renewable hydrogen power
Challenges still to overcome in storage and infrastructure
5 g CO 2 /km

Between 1998 and 2008 in production:
CO2-emissions reduced 30%
Use of energy declined 26%
Use of water declined 50%
In Steyr plant since 2008, an aditional 30 mln litre of water is saved every year
Heat from production in Munich is used to heat the offices
Sustainable production. Saving Energy.

For over 20 years, the BMW Group has been actively involved in improving social
conditions. The main focus here is on the issues of road safety, education,
intercultural communication, as well as programs to combat HIV/AIDS and promote
neighbourly relations.
Social Commitment. Shaping the future.

10 most important purchase reasons for new car buyers:
Styling
Brand
Price
Fuel efficiency
Sustainability of car
Equipment
Space
Dealer
Size (compact)
Prestige
Sustainability. The customer’s needs.

Sustainability. The customer’s needs.

Invoegen: Flm Story of Joy

BMW Group. Thank you for your attention.

Symposium ketenintegratie - Presentatie BMW - Jan Christiaan Koenders

by koddemj on Nov 02, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Symposium ketenintegratie - Presentatie BMW - Jan Christiaan Koenders — Presentation Transcript