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Business Contest - Planning Business Contest - Planning Presentation Transcript

  • Face globalization.
    Enjoy foreign cultures in your community.
    Team 14
  • North America
    Asia
    Europe
    Africa
    Oceania
    Latin America
    Want to become a globalist?
    Want to lean various cultures of the world?
  • Contents
    Business Model Introduction
    Step 1
    Market Analysis
    Step 2
    Step 3
    Financial Projection
    Step 4
    Action Plan & Long-term vision
  • = Culture + Tour
    Part-time jobs for foreign students
    Vision
    The creation of platform of cultural communication
    Transformation of
    life style
  • Target Customers
    Customer I
    Customer II
    Foreigners
    (Exchange Students,
    Workers, Multiracial people)
    1. College students in Korea (Beginning)
    2. People of all ages (After)
  • Strategy
    Step 4.
    Attract people through various advertisements and events
    Step3.
    Build concrete system of the business model
    Establish the payment system
    Step 2.
    Build connections with rental companies/institutions
    Step 1.
    Find Enough Foreign Lecturers
  • Matching
    Teacher
    Registration
    Meet
    Qualification
    Register classes
    Students
    Registration
    Join available
    classes
    Search
    &
    Request
  • My page
    My page
    • Calendar to manage lesson schedule
    • Check student numbers
    • Message Box
    • Current Rating
    • Register/Cancel classes
    • Message Box
    • Calendar to manage lecture schedule
    • Accumulated points
    • Request
    CULTOUR.com
    A teacher
    A Student
    • Discussion Board
    • Show-Off Space
  • Structure of Company
  • How to make profit?
    10 % of payment for every lecture
    Extra $5 of commission fee
  • Contents
    Business Model
    Introduction
    Step 1
    Market Analysis
    Step 2
    Step 3
    Financial Projection
    Step 4
    Action Plan & Long-term vision
  • 66% of the respondents said,
    “it is VERY IMPORTANT to have a good understanding of foreign cultures.”
    Nearly 80% believe that there are “little” or “not enough”
    opportunities to interact with foreigners or learn foreign cultures.
    97%showed willingness to participate in offline foreign cultural activities
  • Number of Foreigners in Korea
    Foreigners will occupy 10%of the entire Korean population by 2050
  • “...I would definitely use your service if it actually exists. It would be a great pleasure for me to share the culture of my home country with others. And, if I could earn money from it, it makes it even better…
    Mark from London, England
    “This is the service that I have long been looking for… If Korean people care enough about understanding other cultures, I think this business will be successful.
    Sarah from Chicago, USA


  • Price
    H
    i
    gh
    Pros:
    1. Free of Charge
    2. No spatial or time
    constraints
    4. World-wide Service
    Cons:
    1. Limitation on
    interaction among
    users
    2. Overwhelming
    amount of Information
    (No Filtering)
    Low
    Quality
    L o w
    H i g h
  • Price
    Private Institutions
    H
    i
    gh
    Pros:
    1. Professional lecturers
    2. Ability to learn consistently
    Cons:
    1. High cost
    2. Scarcity
    3. Not appropriate for a trial
    Low
    Quality
    L o w
    H i g h
  • Price
    H
    i
    gh
    Cultural Exchange Camp
    Pros:
    1. High Quality
    2. Ability to intensely immerse in intercultural exchange
    3. Strong friendship with foreign people
    Cons:
    1. Too expensive
    2. Time constraint
    3. Qualification for consumers
    Low
    Quality
    L o w
    H i g h
  • Strength
    & Opportunities:
    No similar service
    Relatively High Quality at
    an affordable price
    Personal Interaction with
    foreigners possible
    Affordability
    5. Diversity of lectures
  • Renting service
    2. Ability to request lectures of interest
    3. Rating System
    Diversify asset
    Conscious of liabilities
    Healthy cash flow
    Weakness
    & Potential Problems:
    Time/Spatial Constraints
    Suppliers-oriented Service
    3. The maintenance of the quality of the lectures
    Financial risk
    Solutions
  • “Ability to offer diverse and quality lectures at an affordable cost”
  • Contents
    Business Model
    Introduction
    Step 1
    Market Analysis
    Step 2
    Step 3
    Financial Projection
    Step 4
    Action Plan & Long-term vision
  • Users registered
    Sales growth
    +500%
    +200%
    # of Users
    Profit ($)
    1,300,000
    1,600,000
    600,000
    300,000
    2012
    2016
    2012
    2016
    Yr
    Yr
  • Investment Analysis
    2012
    2016
    2015
    2013
    2014
    EBIT: 195,854 FCF: 137,098
    EBIT: 227,393 FCF: 159,175
    EBIT: 268.347 FCF: 187,843
    NPV=2,217,934>0
    IRR= 26%>WACC 10%
    PP= 3year+ 102829*12/159940 month = 3 years and 8 month
    EBIT: 334,533 FCF: 234,173
    EBIT: 451,894 FCF: 316,326
  • Earning power Analysis
    17%
    13%
    12%
    11%
    10%
    ROA
    24%
    28%
    ROI
    33%
    62%
    43%
    • Efficient use of assets
    • High return on
    investors’ capital
    Current
    Ratio
    1.05
    1.07
    1.15
    1.29
    1.21
    • No bankruptcy risk
  • Contents
    Business Model Introduction
    Step 1
    Market Analysis
    Step 2
    Step 3
    Financial Projection
    Step 4
    Action Plan & Long-term vision
  • Our business will first start in Korea, and will branch out to other countries.
    Korea
    China / Japan
    Other global market
    Lecture service
    Rent service
    Stable growth
    Lecture service
    Korea (Seoul)
    Korea (other cities)
    China (Beijing) / Japan (Tokyo)
    China / Japan
    Asia market
    global market
    Rent
    service
    Asia
    Korea
    Global market
    Korea/China/
    Japan
    Ultimate Goal: Make worldwide cultural exchange possible!