Social media and Logan Park High School

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Talk given to staff at Logan Park High School with thoughts about social media.

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  • http://www.socialmediaexaminer.com/how-ford-engages-customers-with-social-media/ (4:07) http://youtu.be/yu4zMvE6FH4 (Facebook stalking)http://www.youtube.com/watch?v=jGbLWQYJ6iM (Twitter search)http://www.simplyzesty.com/social-media/social-media-by-the-numbers-the-latest-site-figures/http://blogs.wsj.com/cio/tag/facebook/
  • http://www.youtube.com/watch?v=yu4zMvE6FH4
  • Survey of 2300 US high school students heading to UniversityExpectations are changing
  • http://nz.ratemyteachers.com/moaut-kristin
  • https://www.facebook.com/pages/You-know-youre-from-Logan-Park-High-School-when/133903553370090
  • Social media and Logan Park High School

    1. 1. Know Social MediaLogan Park High School & social media © Know Social Media, 2012
    2. 2. ME Social media & online community specialist Founder of Know Social Media Recently an Otago University Academic Andrew Long and @socialspace © Know Social Media, 2012
    3. 3. Social Media © Know Social Media, 2012
    4. 4. © Know Social Media, 2012
    5. 5. Social media is ... Accessible  Interactive Transparent  Authentic Engagement  Sharing Community  Networks & Serendipity relationships (opportunities)  Ground up © Know Social Media, 2012
    6. 6. Twitter400 million tweets per day © Know Social Media, 2012
    7. 7. Why do people do things online? Fun/easy/free  Peer pressure Reputation  Efficiency Reciprocity  Sharing Group identity  Ambient intimacy © Know Social Media, 2012
    8. 8. We need to be mindful of Privacy Security Bullying Time Control Copyright Fear? © Know Social Media, 2012
    9. 9. How many of you just click “accept”? © Know Social Media, 2012
    10. 10. How much about you is revealed? © Know Social Media, 2012
    11. 11. School Opportunities Demonstrate school ethos (i.e., values) Share school activities with community Enhance reputation, visibility and trust Include parents in daily life of their kids Give students a voice Augment teaching with social tools Raise funds & issues ? © Know Social Media, 2012
    12. 12. How about students? © Know Social Media, 2012
    13. 13. What tools? Blogging & news: o Tumblr, Wordpress, Blogger, Twitter? Social network sites: o Facebook Pages, LinkedIN, Bebo? Video: o YouTube, Vimeo Photos: o Instagram, Pinterest © Know Social Media, 2012
    14. 14. Good Digital Citizen? All students require education about: o How to protect themselves (privacy) o Desirable behaviours & responsibilities o What to do if harassed, etc. o Incorporating into school, home, work, etc. o Achieving life balance o Making technologies work for them o Adapting to rapid innovation Introduce at year 9? © Know Social Media, 2012
    15. 15. Let’s take a look at Logan Park High School © Know Social Media, 2012
    16. 16. © Know Social Media, 2012
    17. 17. Website Redesign is much cleaner Old website still live? Fairly text heavy Where are people and stories? No social presence (badges, links, calls- to-action, guidelines) No shared content (e.g., YouTube video) © Know Social Media, 2012
    18. 18. Pg. 22 of Policy Manual Section on ICT and internet vague Note review scheduled for November, 2012 © Know Social Media, 2012
    19. 19. Example staff guidelines Identify as staff when representing organisation Get permission before committing organisation to action Avoid statements that may harm organisation‘s reputation Confidential internal information should remain confidential Be a respectful user (avoid defamatory comment, offence, bullying , harassment, etc.) © Know Social Media, 2012
    20. 20. Facebook Many Facebook pages: o Different class years o No official page Wikipedia auto-page has 1248 likes Most Pages point to old website No idea who is maintaining the Page No behaviour guidelines or clear point © Know Social Media, 2012
    21. 21. © Know Social Media, 2012
    22. 22. HTTP://WWW.YOUTUBE.COM/CHANNEL/UC5BQZDJSQOYUDLKBKANWPWA?FEATURE=CAQQWRS%3D © Know Social Media, 2012
    23. 23. What for Logan Park? Develop an organisational strategy Develop guidelines to complement values Identify roles (coordinators, community managers, content producers, student leaders, ...) Resource social media activities to empower & enable staff Involve students with social media ecosystem, content & guidelines Instil idea of good digital citizen from entry © Know Social Media, 2012
    24. 24. http://knowsocialmedia.com http://twitter.com/nosocialmediahttp://facebook.com/knowsocialmedia

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