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American Eagle New Media
American Eagle New Media
American Eagle New Media
American Eagle New Media
American Eagle New Media
American Eagle New Media
American Eagle New Media
American Eagle New Media
American Eagle New Media
American Eagle New Media
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American Eagle New Media

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Transcript

  • 1. American Eagle<br />Katie Knowlton<br />
  • 2. Founded in 1977900+ Locations<br />
  • 3. Challenge: Standing out among other similar brands<br />
  • 4. Social Media History<br />Blog by AE<br />
  • 5. Social Media Goal<br />Create a fun social media presence to reach target audience’s expectations<br />
  • 6. Social Media Plan<br />Update Twitter & Facebook twice/week<br />Tweet about special promos and new happenings with brand<br />Entice followers by sponsoring an organization<br />
  • 7. Social Media<br />Create Foursquare account & give away random deals for check-in’s(Ex: 10-15% off)<br />
  • 8. Search Engine Optimization<br />#1<br />Use Twitter & Facebook accounts to self-promote the AE blog and official website. Will also increase your SEO. <br />Tweet a link to the blog & write something to entice the customers. <br />
  • 9. Measuring Success?<br />?<br />?<br />?<br />?<br />Count # of Twitter/ Facebook Followers after implementing<br />Google analytics<br />?<br />
  • 10. Budget<br />Social Media, Google Analytics = FREE<br />My Hourly Rate = $130/ hr<br />5 Hours Set up/Revamp Social Media Accounts<br />3 hrs/week (For one month) administration<br />Total = $2,210<br />Peak Seasons: Back to School Shopping & The Holiday Season<br />

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