KnowledgeTree Case Study - Inmarsat

Insight IntoContent AcrossGlobal Teams

Insight Into Content AcrossGlobal TeamsOverviewA leader in mobile satellite services for more than 32 years, Inmarsat provides mission-critical communicationsin locations where terrestrial networks can’t reach or are ineffective.That global strength is reflected in the international nature of the organization. Inmarsat has employees aroundthe world in multiple divisions to support its growing customer base. As a result, it is imperative that teammembers can effectively work together to reuse and create business content.A Content Collaboration HubTeams across Inmarsat have adopted KnowledgeTree to support core business processes. Finance,HR, Sales, Marketing, and vertical market teams all use KnowledgeTree to improve how they work together tocreate content.Materials like budgets, proposals, and contracts support the daily business processes of Inmarsat. So, they arecritical assets that must be managed.KnowledgeTree is “a powerful collaboration tool”, said Mark Fincham, chief ICT architect at Inmarsat.Teams can add content to the globally accessible KnowledgeTree repository from anywhere. Colleagues thenhave instant access to reuse and adapt this content – no matter where they are.Inmarsat’s vertical markets teams collaborate to produce statements of work and other customer-facingcontent. Because of the complexity of these kinds of proposals it is imperative that team members can worktogether to add and edit content, roll-back to previous versions, provide feedback, and more. KnowledgeTreemakes that possible.

Working on Content as a TeamKnowledgeTree manages versions, helping teams tostay focused on the latest content. And, if changesare rejected, it’s easy to use KnowledgeTree to revertto older document versions and avoid unwantedmodifications. Inmarsat team members can evensubscribe to content with a simple click. Then anytime a colleague modifies content, team members arealerted and can review the changes.“KnowledgeTree helps us build a community aroundour business documents,” said Mr. Fincham. That kindof collaboration accelerates the development of newbusiness documents and increases their quality.Team members use KnowledgeTree to share inputinto new content. Colleagues can comment in adynamic ‘activity feed’. That lets team membersand content owners identify improve and reusetheir content. Rather than depending on commentsembedded within dozens of document files, feedbackis visible and centralized in KnowledgeTree. “KnowledgeTree helps us build a community around our business documents”Organize Content for Simplified ReuseKnowledgeTree lets users apply customized metadata to their content. Team members tag their content witheasily customizable metadata like project number, expiry date, and more. That makes it easy to organizeproposals so Inmarsat team members can quickly store and reuse their great content.With KnowledgeTree, Inmarsat team members can take advantage of their business content from anywhere.That translates into a huge productivity boost for its global team.

What is KnowledgeTree? KnowledgeTree helps customer-facing teams use and improve their best content. Sales people instantly find content that closes deals. Managers identify what collateral works best – and where gaps are. And marketing improves content to drive more sales. Find out why Network World called KnowledgeTree one of the 10 SaaS companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into their business content. Visit Our Website www.knowledgetree.com Follow Us On Twitter @knowledgetree© KnowledgeTree 2013. This work is licensed under the Creative Commons Attribution-NoDerivs 3.0Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ orsend a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA 94105, USA

KnowledgeTree Case Study - Inmarsat

by KnowledgeTree Inc. on Apr 19, 2012

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