‘Knowledge Transfer 2.0’
Web 2.0 meets KT
‘Knowledge Transfer 2.0’
Web 2.0 meets KT
For 3 powerful
reasons:
KT is a Contact Sport
Social Capital
                          Improves
                      Performance

“People & groups who do well are
some...
Openness Drives
Innovation
Openness Drives
Innovation


“most of the smart people
don’t work for you”
Openness Drives
Innovation


“most of the smart people
don’t work for you”
Using the ‘Innovation
Division of Labour’
Openness Drives
Innovation


“most of the smart people
don’t work for you”
Using the ‘Innovation
Division of Labour’
The real Social Media opportunity?




We can re-engineer
the KT business model
What if we could..?
What if we could..?

 ...build a virtual organisation
What if we could..?

 ...build a virtual organisation
 ...pay for it by a combination of external &
 semi-voluntary resour...
What if we could..?

 ...build a virtual organisation
 ...pay for it by a combination of external &
 semi-voluntary resour...
The DNA...
Proposition 1
You can’t do it all alone...
Proposition 1
     You can’t do it all alone...
KT used to be about
assembling and employing
the most able team
Proposition 1
     You can’t do it all alone...
KT used to be about        KT 2.0  is all about
assembling and employing  ...
Proposition 1
You can’t do it all alone...
Proposition 1
You can’t do it all alone...
              KT 2.0  is about
                  assembling the right
         ...
Proposition 1
You can’t do it all alone...
              KT 2.0  is about
                  assembling the right
         ...
Proposition 1
You can’t do it all alone...
              KT 2.0  is about
                  assembling the right
         ...
Proposition 1
        You can’t do it all alone...
                      KT 2.0  is about
                            asse...
Proposition 1
You can’t do it all alone...
Proposition 1
You can’t do it all alone...
              KT 2.0  is about
                  assembling the right
         ...
Proposition 1
         You can’t do it all alone...
                       KT 2.0  is about
                             a...
Proposition 1
         You can’t do it all alone...
                       KT 2.0  is about
                             a...
Proposition 1
         You can’t do it all alone...
                       KT 2.0  is about
                             a...
Proposition 1
         You can’t do it all alone...
                       KT 2.0  is about
                             a...
Proposition 1
         You can’t do it all alone...
                       KT 2.0  is about
                             a...
Proposition 1
         You can’t do it all alone...
                       KT 2.0  is about
                             a...
Proposition 2
We need more Market Pull...
Proposition 2
We need more Market Pull...




KT used to be
primarily about
technology-push...
Proposition 2
We need more Market Pull...

                     KT 2.0  is about
                     maximising
         ...
Network of Networks
Network of Networks
Network of Networks
Network of Networks
Network of Networks
Network of Networks
Network of Networks
Network of Networks




...effect amplified via own Networks
Proposition 3
Learning to fail...
Proposition 3
Learning to fail...
  KT used to be about
  focusing as much
  possible resource at
  every project...
Proposition 3
Learning to fail...
  KT used to be about
  focusing as much
  possible resource at
  every project...

    ...
Proposition 3
Learning to fail...
            Text-book Stage-gate process...




                               ...won’t ...
Proposition 3
Learning to fail...
     Go, Kill, Hold or RECYCLE ?
Proposition 3
Learning to fail...
     Go, Kill, Hold or RECYCLE ?

         What if you can outsource:
Proposition 3
Learning to fail...
     Go, Kill, Hold or RECYCLE ?

         What if you can outsource:
          the sele...
Proposition 3
Learning to fail...
     Go, Kill, Hold or RECYCLE ?

         What if you can outsource:
          the sele...
Proposition 3
Learning to fail...
     Go, Kill, Hold or RECYCLE ?

         What if you can outsource:
          the sele...
Proposition 3
Learning to fail...
     Go, Kill, Hold or RECYCLE ?

         What if you can outsource:
          the sele...
Proposition 3
Learning to fail...




    Project selection through the:

    Wisdom of the Crowd
     Improves decision m...
Proposition 3
Learning to fail...
Proposition 3
Learning to fail...
 focus on the entry
 point - and the
 wisdom of the
 selection
Proposition 3
Learning to fail...
 focus on the entry
 point - and the
 wisdom of the
 selection

 focus on the quality
 o...
Proposition 3
Learning to fail...
 focus on the entry
 point - and the
 wisdom of the
 selection

 focus on the quality
 o...
Proposition 4
Knowledge Transfer does not
stand still...
Proposition 4
Knowledge Transfer does not
stand still...




KT was primarily about
legal, technical/regulatory &
commerci...
Proposition 4
Knowledge Transfer does not
stand still... KT 2.0 understands there are
                                new ...
Proposition 4
Knowledge Transfer does not
stand still... KT 2.0 understands there are
                                new ...
Proposition 4
Knowledge Transfer does not
stand still...
Proposition 4
Knowledge Transfer does not
stand still...

Business Modelling
Virtual collaboration &
project management
De...
Proposition 4
Knowledge Transfer does not
stand still...

Business Modelling
Virtual collaboration &
project management
De...
Proposition 4
Knowledge Transfer does not
stand still...

Business Modelling
Virtual collaboration &
project management
De...
Proposition 4
Knowledge Transfer does not
stand still...



 professionals v amateurs?
Proposition 5
The days of Leonardo da Vinci are
gone...
Proposition 5
The days of Leonardo da Vinci are
gone...




 KT was about individual
 research excellence
 - groups or ind...
Proposition 5
The days of Leonardo da Vinci are
gone...

                           KT 2.0 understands
                   ...
Proposition 5
The days of Leonardo da Vinci are
gone...

                           KT 2.0 understands
                   ...
Proposition 6
We can’t wait for the lightning strike




 KT was solely focused on the
 large VC deal and avoidance of
 th...
Proposition 6
We can’t wait for the lightning strike




 KT was solely focused on the
 large VC deal and avoidance of
 th...
Proposition 6
We can’t wait for the lightning strike
                                  KT2.0 understands that
            ...
“the future isn’t big
anymore, the future
is small”
“the future isn’t big
anymore, the future
is small”




we might revisit
the dismissive
notion of the
‘walking dead’
spino...
• The newofculture is open, fast-paced, and
“encouraging first-time entrepreneurs. It’s about blogging
    and tweeting an...
“This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firm...
“This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firm...
“This is, if anything, the age of networks,”
…“This age of networks does not obviate
the fact that there are nodes and firm...
Proposition 7
We need Automation and Autonomy...
Proposition 7
We need Automation and Autonomy...
Automation
Proposition 7
We need Automation and Autonomy...
Automation

The pinch points are:
• Invention Selection, and
• Business D...
Proposition 7
We need Automation and Autonomy...
Automation                   Autonomy

The pinch points are:
• Invention ...
Proposition 7
We need Automation and Autonomy...
Automation                   Autonomy

The pinch points are:        But y...
Proposition 7
We need Automation and Autonomy...
Automation                   Autonomy

The pinch points are:        But y...
Proposition 7
We need Automation and Autonomy...
Automation                   Autonomy

The pinch points are:        But y...
Does it work?
Barriers to Social Media Adoption
There’s 3 Sets of obstacles:




           Major acknowledgement to Andrew McAfee - Enterprise 2.0
There’s 3 Sets of obstacles:


      Lack of clarity on goals




           Major acknowledgement to Andrew McAfee - Ente...
There’s 3 Sets of obstacles:


      Lack of clarity on goals
      The Red Herrings



           Major acknowledgement t...
There’s 3 Sets of obstacles:


      Lack of clarity on goals
      The Red Herrings
      It’s a long haul


           M...
Lack of clarity on goals




   Clarity about the goals brings
     clarity about the means
Lack of clarity on goals



  different social media tools play
  different roles, yet often seen
          as competitive
Do you want to ..?




                     Strong ties

                     Weak ties


                       No ties
Do you want to ..?


   Improve team collaboration

                                Strong ties

                         ...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
Do you want to ..?


   Improve team collaboration
   Create a Community of Practice
                                    S...
... if the diversity, range and
number of connections is critical
      to our performance
managing your weak ties
can be as important as
managing your strong ties
Collaborative
    Tools

          knowledgeVine           IP Net (M/cr)



                          Wave
               ...
Communities
 of Practice

           knowledgeVine           IP Net (M/cr)



                           Wave
            ...
Drawing in new
 collaborators

           knowledgeVine           IP Net (M/cr)



                           Wave
       ...
Cross Domain                                   Domain Specific

           knowledgeVine           IP Net (M/cr)



      ...
Market Pull                                           Tech Push
               Innocentive
              knowledgeVine    ...
The Red Herrings

    Employees will mis-use it...
    Customers will slag us off...
    Information will be discoverable....
It’s a long haul

 “ If sermon,canmake a better mousepreachthanbetter
       a man
              or
                 write...
Wrong!
Incumbency Matters...




  “People irrationally overvalue benefits
  they currently process relative to
            those...
Incumbency Matters...




  “the average e-mail user will underweight
  the ...benefits of [collaborative media] by a
    ...
Incumbency Matters...




      “...but Enterprise 2.0 enthusiasts will
       overweight the ... benefits of
 collaborati...
Incumbency Matters...




         ..the 9X effect
Personality Matters...




         7    6   5      4   3   2
   ‘Broker’                          ‘Doer’
It’s a Long-Haul....
It’s a Long-Haul....




Requires major behavioural shifts
It’s a Long-Haul....




Requires major behavioural shifts
Success comes slowly
It’s a Long-Haul....




Requires major behavioural shifts
Success comes slowly
Manage process accordingly
Can’t bolt on...
Can’t bolt on...




            not a tool just to make connections
Can’t bolt on...




            not a tool just to make connections
            It’s a tool to run your business
Can’t bolt on...




            not a tool just to make connections
            It’s a tool to run your business
        ...
Build into core processes...
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                               How we roll!
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                                How we roll!
    ...
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                                 How we roll!
   ...
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                                  How we roll!
  ...
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                                    How we roll!
...
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                                     How we roll!...
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                                     How we roll!...
Build into core processes...


           LIN includes a ‘KT2.0 ‘Bible’

                                     How we roll!...
The Switch-over...
The Switch-over...




             ...to digital
The Switch-over...




             ...to digital




       ... sometimes needs to be forced!
twitter: brianamc
         www.ginnn.com

http://commercialisation.leeds.ac.uk
twitter: brianamc
         www.ginnn.com

http://commercialisation.leeds.ac.uk
Praxis unico presentation on kt2.0b
Praxis unico presentation on kt2.0b
Praxis unico presentation on kt2.0b
Praxis unico presentation on kt2.0b
Praxis unico presentation on kt2.0b
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Praxis unico presentation on kt2.0b

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This is the slide deck I used at the UnicoPraxis Conference in Nottingham June 2010. It's a modified and extended version of the one presented at AURIL conf (which you can see here with comments http://www.slideshare.net/jisc_bce/knowledge-transfer-20)

Both seemed to have gone down very well.

If you like it or want to challenge any of the propositions, please comment or tweet me @brianamc

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  • many other disciplines taking advantage of social media

    perhaps lends itself ... big test was the Obama election...

    but some skeptism even hostility on AURIL council... All that Twitters

    I’ve been involved in building number of communities
    BUT also implementing at LEEDs
  • Don’t have to be a genious to recognise that KT and social media are a perfect match

    3 reasons
    Question: is specficially what does this allow us to do...


  • It’s instinctive but We DONT act on it organisationally - Maybe academics do but...Ron Burt has studied the impact of connectivity on individual and organisational performance, the more connected an individual is the better the quality of their ideas as judged by their own superiors.

    Social Capital is under-valued ...

  • Not only corporates that can benefit from the Innovation Division of Labour
    Universities (and KTs not fully exploiting this yet!! LINK to project focus!!

  • Not only corporates that can benefit from the Innovation Division of Labour
    Universities (and KTs not fully exploiting this yet!! LINK to project focus!!

  • Not only corporates that can benefit from the Innovation Division of Labour
    Universities (and KTs not fully exploiting this yet!! LINK to project focus!!









  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...

    Institutions need people to organise peopel
    they take on goals other thatn orgingal goals

  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...

    Institutions need people to organise peopel
    they take on goals other thatn orgingal goals

  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...

    Institutions need people to organise peopel
    they take on goals other thatn orgingal goals

  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...

    Institutions need people to organise peopel
    they take on goals other thatn orgingal goals

  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...

    Institutions need people to organise peopel
    they take on goals other thatn orgingal goals

  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...
  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...
  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...
  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...
  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...
  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...
  • Can EMPLOY them all:

    not matter how big you are you will not have the skill set to cover 4-6K researchers...

    No matter how big you are you will not have the industrial or sector links you need

    No matter how big you are you will not have

    WANT to employ them ...
    coming reduction in public funding ...
    impact

    Links to the abilityt to give some skin in the game...
  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach..

    more resource behind the push... still too hard...



  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach..

    more resource behind the push... still too hard...



  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach..

    more resource behind the push... still too hard...



  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach..

    more resource behind the push... still too hard...



  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the ‘wisdom of the crowd’ is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs.
    Innocentive... NineSigma etc Yet2 com
    Inventors don’t knwo what the inventin is for !!!!
    not just reactive ... but feedback
    disclosure education
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the ‘wisdom of the crowd’ is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs.
    Innocentive... NineSigma etc Yet2 com
    Inventors don’t knwo what the inventin is for !!!!
    not just reactive ... but feedback
    disclosure education
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the ‘wisdom of the crowd’ is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs.
    Innocentive... NineSigma etc Yet2 com
    Inventors don’t knwo what the inventin is for !!!!
    not just reactive ... but feedback
    disclosure education
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the ‘wisdom of the crowd’ is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs.
    Innocentive... NineSigma etc Yet2 com
    Inventors don’t knwo what the inventin is for !!!!
    not just reactive ... but feedback
    disclosure education
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the ‘wisdom of the crowd’ is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs.
    Innocentive... NineSigma etc Yet2 com
    Inventors don’t knwo what the inventin is for !!!!
    not just reactive ... but feedback
    disclosure education
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the ‘wisdom of the crowd’ is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs.
    Innocentive... NineSigma etc Yet2 com
    Inventors don’t knwo what the inventin is for !!!!
    not just reactive ... but feedback
    disclosure education
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the ‘wisdom of the crowd’ is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs.
    Innocentive... NineSigma etc Yet2 com
    Inventors don’t knwo what the inventin is for !!!!
    not just reactive ... but feedback
    disclosure education














  • be that the need for ‘business model innovation’ or ‘design innovation’  or the need to engage ‘user innovation’, or some other emerging factor…
  • be that the need for ‘business model innovation’ or ‘design innovation’  or the need to engage ‘user innovation’, or some other emerging factor…
  • be that the need for ‘business model innovation’ or ‘design innovation’  or the need to engage ‘user innovation’, or some other emerging factor…
  • Look at this and see how much the landscape has changed

    business models
    virtual collaboration techniques


  • Look at this and see how much the landscape has changed

    business models
    virtual collaboration techniques


  • Look at this and see how much the landscape has changed

    business models
    virtual collaboration techniques










  • need to mix up the research base
    Medelely
    like what UMIP is doing...
    get closer and transdisc



  • At very least, other forms of financing - angel investing, bootstrapping, or using public grants - will become all the more crucial to the financing of early ventures. Or some more complex mix of all. Studies show that Angel funds in the US are not far below traditional venture capital.

  • At very least, other forms of financing - angel investing, bootstrapping, or using public grants - will become all the more crucial to the financing of early ventures. Or some more complex mix of all. Studies show that Angel funds in the US are not far below traditional venture capital.

  • business angels
    grants
    networks
    Secondly we may need to recognise that single investor funding transactions (without leveraging ot are going lot be less effective - and less do-able by early-stage VCs either! An d, thirdly, and this is the point here, that
























































  • many other disciplines taking advantage of social media

    perhaps lends itself ... big test was the Obama election...

    but some skeptism even hostility on AURIL council... All that Twitters

    I’ve been involved in building number of communities
    BUT also implementing at LEEDs
  • Praxis unico presentation on kt2.0b

    1. 1. ‘Knowledge Transfer 2.0’ Web 2.0 meets KT
    2. 2. ‘Knowledge Transfer 2.0’ Web 2.0 meets KT
    3. 3. For 3 powerful reasons:
    4. 4. KT is a Contact Sport
    5. 5. Social Capital Improves Performance “People & groups who do well are somehow better connected” “Brokers do better” Prof. Ron Burt University of Chicago
    6. 6. Openness Drives Innovation
    7. 7. Openness Drives Innovation “most of the smart people don’t work for you”
    8. 8. Openness Drives Innovation “most of the smart people don’t work for you” Using the ‘Innovation Division of Labour’
    9. 9. Openness Drives Innovation “most of the smart people don’t work for you” Using the ‘Innovation Division of Labour’
    10. 10. The real Social Media opportunity? We can re-engineer the KT business model
    11. 11. What if we could..?
    12. 12. What if we could..? ...build a virtual organisation
    13. 13. What if we could..? ...build a virtual organisation ...pay for it by a combination of external & semi-voluntary resource
    14. 14. What if we could..? ...build a virtual organisation ...pay for it by a combination of external & semi-voluntary resource ...reduce transaction costs via combination of social media & automation
    15. 15. The DNA...
    16. 16. Proposition 1 You can’t do it all alone...
    17. 17. Proposition 1 You can’t do it all alone... KT used to be about assembling and employing the most able team
    18. 18. Proposition 1 You can’t do it all alone... KT used to be about KT 2.0  is all about assembling and employing assembling & connecting the most able team the right network
    19. 19. Proposition 1 You can’t do it all alone...
    20. 20. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network…
    21. 21. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… Can’t employ all the smart people...
    22. 22. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… Can’t employ all the smart people... Don’t want to employ them...
    23. 23. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting Can’t employ all the right network the smart people... Don’t want to employ them... Can give ‘skin’ to non-emloyees...
    24. 24. Proposition 1 You can’t do it all alone...
    25. 25. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network…
    26. 26. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting the right network
    27. 27. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network
    28. 28. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network
    29. 29. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network T organise o experts...
    30. 30. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network T organise o experts... Reduce transaction costs
    31. 31. Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network T organise o experts... Reduce transaction costs
    32. 32. Proposition 2 We need more Market Pull...
    33. 33. Proposition 2 We need more Market Pull... KT used to be primarily about technology-push...
    34. 34. Proposition 2 We need more Market Pull... KT 2.0  is about maximising market pull... KT used to be primarily about technology-push...
    35. 35. Network of Networks
    36. 36. Network of Networks
    37. 37. Network of Networks
    38. 38. Network of Networks
    39. 39. Network of Networks
    40. 40. Network of Networks
    41. 41. Network of Networks
    42. 42. Network of Networks ...effect amplified via own Networks
    43. 43. Proposition 3 Learning to fail...
    44. 44. Proposition 3 Learning to fail... KT used to be about focusing as much possible resource at every project...
    45. 45. Proposition 3 Learning to fail... KT used to be about focusing as much possible resource at every project... KT 2.0 is about learning to fail early and cheaply...
    46. 46. Proposition 3 Learning to fail... Text-book Stage-gate process... ...won’t work
    47. 47. Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ?
    48. 48. Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource:
    49. 49. Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects
    50. 50. Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects the business development
    51. 51. Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects the business development the PoC funding...
    52. 52. Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects the business development the PoC funding... Why apply onerous stage-gate?
    53. 53. Proposition 3 Learning to fail... Project selection through the: Wisdom of the Crowd Improves decision making, removes a constraint, increases transparency...
    54. 54. Proposition 3 Learning to fail...
    55. 55. Proposition 3 Learning to fail... focus on the entry point - and the wisdom of the selection
    56. 56. Proposition 3 Learning to fail... focus on the entry point - and the wisdom of the selection focus on the quality of the external consultant
    57. 57. Proposition 3 Learning to fail... focus on the entry point - and the wisdom of the selection focus on the quality of the external consultant Set the ground rules
    58. 58. Proposition 4 Knowledge Transfer does not stand still...
    59. 59. Proposition 4 Knowledge Transfer does not stand still... KT was primarily about legal, technical/regulatory & commercial matters
    60. 60. Proposition 4 Knowledge Transfer does not stand still... KT 2.0 understands there are new innovation drivers emerging that need adding to the mix. KT was primarily about legal, technical/regulatory & commercial matters
    61. 61. Proposition 4 Knowledge Transfer does not stand still... KT 2.0 understands there are new innovation drivers emerging that need adding to the mix. KT was primarily about legal, technical/regulatory & commercial matters
    62. 62. Proposition 4 Knowledge Transfer does not stand still...
    63. 63. Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise
    64. 64. Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise
    65. 65. Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise again begs the question why employ..?
    66. 66. Proposition 4 Knowledge Transfer does not stand still... professionals v amateurs?
    67. 67. Proposition 5 The days of Leonardo da Vinci are gone...
    68. 68. Proposition 5 The days of Leonardo da Vinci are gone... KT was about individual research excellence - groups or individuals
    69. 69. Proposition 5 The days of Leonardo da Vinci are gone... KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individuals
    70. 70. Proposition 5 The days of Leonardo da Vinci are gone... KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individuals
    71. 71. Proposition 6 We can’t wait for the lightning strike KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
    72. 72. Proposition 6 We can’t wait for the lightning strike KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
    73. 73. Proposition 6 We can’t wait for the lightning strike KT2.0 understands that alternative funding/exit strategies will become an important part of the mix KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
    74. 74. “the future isn’t big anymore, the future is small”
    75. 75. “the future isn’t big anymore, the future is small” we might revisit the dismissive notion of the ‘walking dead’ spinout.
    76. 76. • The newofculture is open, fast-paced, and “encouraging first-time entrepreneurs. It’s about blogging and tweeting and digitized networks of people sharing information about what they’re interested in, and where they’re investing. ” • The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe diverse her finance forms)
    77. 77. “This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”
    78. 78. “This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”
    79. 79. “This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld” Massive readjustment coming we might as well get good at it!
    80. 80. Proposition 7 We need Automation and Autonomy...
    81. 81. Proposition 7 We need Automation and Autonomy... Automation
    82. 82. Proposition 7 We need Automation and Autonomy... Automation The pinch points are: • Invention Selection, and • Business Development
    83. 83. Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: • Invention Selection, and • Business Development
    84. 84. Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: But you need: • Invention Selection, and To retain commercial savvy • Business Development To retain the motivation of your team
    85. 85. Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: But you need: • Invention Selection, and To retain commercial savvy • Business Development To retain the motivation of your team Crack that and you achieve real scalability
    86. 86. Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: But you need: • Invention Selection, and To retain commercial savvy • Business Development To retain the motivation of your team Crack that and you Crack this and you will level achieve real scalability Entrepreneurs effort and buy-in
    87. 87. Does it work?
    88. 88. Barriers to Social Media Adoption
    89. 89. There’s 3 Sets of obstacles: Major acknowledgement to Andrew McAfee - Enterprise 2.0
    90. 90. There’s 3 Sets of obstacles: Lack of clarity on goals Major acknowledgement to Andrew McAfee - Enterprise 2.0
    91. 91. There’s 3 Sets of obstacles: Lack of clarity on goals The Red Herrings Major acknowledgement to Andrew McAfee - Enterprise 2.0
    92. 92. There’s 3 Sets of obstacles: Lack of clarity on goals The Red Herrings It’s a long haul Major acknowledgement to Andrew McAfee - Enterprise 2.0
    93. 93. Lack of clarity on goals Clarity about the goals brings clarity about the means
    94. 94. Lack of clarity on goals different social media tools play different roles, yet often seen as competitive
    95. 95. Do you want to ..? Strong ties Weak ties No ties
    96. 96. Do you want to ..? Improve team collaboration Strong ties Weak ties No ties
    97. 97. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Weak ties No ties
    98. 98. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Weak ties No ties
    99. 99. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties No ties
    100. 100. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties
    101. 101. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
    102. 102. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
    103. 103. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
    104. 104. Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
    105. 105. ... if the diversity, range and number of connections is critical to our performance
    106. 106. managing your weak ties can be as important as managing your strong ties
    107. 107. Collaborative Tools knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
    108. 108. Communities of Practice knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
    109. 109. Drawing in new collaborators knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
    110. 110. Cross Domain Domain Specific knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
    111. 111. Market Pull Tech Push Innocentive knowledgeVine IP Net (M/cr) Ninesigma Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
    112. 112. The Red Herrings Employees will mis-use it... Customers will slag us off... Information will be discoverable... We will increase liability... It’s difficult...
    113. 113. It’s a long haul “ If sermon,canmake a better mousepreachthanbetter a man or write a better book, trap a his neighbour, though he build his house in the woods, the world will make a beaten path to his door ” Ralph Waldo Emerson
    114. 114. Wrong!
    115. 115. Incumbency Matters... “People irrationally overvalue benefits they currently process relative to those they don’t” John Gourville
    116. 116. Incumbency Matters... “the average e-mail user will underweight the ...benefits of [collaborative media] by a factor of three”
    117. 117. Incumbency Matters... “...but Enterprise 2.0 enthusiasts will overweight the ... benefits of collaborative media by a factor of three”
    118. 118. Incumbency Matters... ..the 9X effect
    119. 119. Personality Matters... 7 6 5 4 3 2 ‘Broker’ ‘Doer’
    120. 120. It’s a Long-Haul....
    121. 121. It’s a Long-Haul.... Requires major behavioural shifts
    122. 122. It’s a Long-Haul.... Requires major behavioural shifts Success comes slowly
    123. 123. It’s a Long-Haul.... Requires major behavioural shifts Success comes slowly Manage process accordingly
    124. 124. Can’t bolt on...
    125. 125. Can’t bolt on... not a tool just to make connections
    126. 126. Can’t bolt on... not a tool just to make connections It’s a tool to run your business
    127. 127. Can’t bolt on... not a tool just to make connections It’s a tool to run your business otherwise it’s a distraction for team
    128. 128. Build into core processes...
    129. 129. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’
    130. 130. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll!
    131. 131. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate
    132. 132. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines
    133. 133. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market
    134. 134. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs
    135. 135. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs Needed to reduce transaction costs
    136. 136. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs Needed to reduce transaction costs
    137. 137. Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs Needed to reduce transaction costs
    138. 138. The Switch-over...
    139. 139. The Switch-over... ...to digital
    140. 140. The Switch-over... ...to digital ... sometimes needs to be forced!
    141. 141. twitter: brianamc www.ginnn.com http://commercialisation.leeds.ac.uk
    142. 142. twitter: brianamc www.ginnn.com http://commercialisation.leeds.ac.uk
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