Praxis unico presentation on kt2.0b
 

Praxis unico presentation on kt2.0b

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This is the slide deck I used at the UnicoPraxis Conference in Nottingham June 2010. It's a modified and extended version of the one presented at AURIL conf (which you can see here with comments ...

This is the slide deck I used at the UnicoPraxis Conference in Nottingham June 2010. It's a modified and extended version of the one presented at AURIL conf (which you can see here with comments http://www.slideshare.net/jisc_bce/knowledge-transfer-20)

Both seemed to have gone down very well.

If you like it or want to challenge any of the propositions, please comment or tweet me @brianamc

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  • many other disciplines taking advantage of social media <br /> <br /> perhaps lends itself ... big test was the Obama election... <br /> <br /> but some skeptism even hostility on AURIL council... All that Twitters <br /> <br /> I&#x2019;ve been involved in building number of communities <br /> BUT also implementing at LEEDs <br />
  • Don&#x2019;t have to be a genious to recognise that KT and social media are a perfect match <br /> <br /> 3 reasons <br /> Question: is specficially what does this allow us to do... <br />
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  • <br /> It&#x2019;s instinctive but We DONT act on it organisationally - Maybe academics do but...Ron Burt has studied the impact of connectivity on individual and organisational performance, the more connected an individual is the better the quality of their ideas as judged by their own superiors. <br /> <br /> Social Capital is under-valued ... <br />
  • <br /> Not only corporates that can benefit from the Innovation Division of Labour <br /> Universities (and KTs not fully exploiting this yet!! LINK to project focus!! <br />
  • <br /> Not only corporates that can benefit from the Innovation Division of Labour <br /> Universities (and KTs not fully exploiting this yet!! LINK to project focus!! <br />
  • <br /> Not only corporates that can benefit from the Innovation Division of Labour <br /> Universities (and KTs not fully exploiting this yet!! LINK to project focus!! <br />
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  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br /> <br /> Institutions need people to organise peopel <br /> they take on goals other thatn orgingal goals <br /> <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br /> <br /> Institutions need people to organise peopel <br /> they take on goals other thatn orgingal goals <br /> <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br /> <br /> Institutions need people to organise peopel <br /> they take on goals other thatn orgingal goals <br /> <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br /> <br /> Institutions need people to organise peopel <br /> they take on goals other thatn orgingal goals <br /> <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br /> <br /> Institutions need people to organise peopel <br /> they take on goals other thatn orgingal goals <br /> <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br />
  • Can EMPLOY them all: <br /> <br /> not matter how big you are you will not have the skill set to cover 4-6K researchers... <br /> <br /> No matter how big you are you will not have the industrial or sector links you need <br /> <br /> No matter how big you are you will not have <br /> <br /> WANT to employ them ... <br /> coming reduction in public funding ... <br /> impact <br /> <br /> Links to the abilityt to give some skin in the game... <br />
  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach.. <br /> <br /> more resource behind the push... still too hard... <br /> <br /> <br /> <br />
  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach.. <br /> <br /> more resource behind the push... still too hard... <br /> <br /> <br /> <br />
  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach.. <br /> <br /> more resource behind the push... still too hard... <br /> <br /> <br /> <br />
  • Even where we have refined KT practice ... recognising the importance of the capital markets and do deals with likes of Fusion or IP groups... still a push approach.. <br /> <br /> more resource behind the push... still too hard... <br /> <br /> <br /> <br />
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the &#x2018;wisdom of the crowd&#x2019; is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs. <br /> Innocentive... NineSigma etc Yet2 com <br /> Inventors don&#x2019;t knwo what the inventin is for !!!! <br /> not just reactive ... but feedback <br /> disclosure education <br />
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the &#x2018;wisdom of the crowd&#x2019; is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs. <br /> Innocentive... NineSigma etc Yet2 com <br /> Inventors don&#x2019;t knwo what the inventin is for !!!! <br /> not just reactive ... but feedback <br /> disclosure education <br />
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the &#x2018;wisdom of the crowd&#x2019; is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs. <br /> Innocentive... NineSigma etc Yet2 com <br /> Inventors don&#x2019;t knwo what the inventin is for !!!! <br /> not just reactive ... but feedback <br /> disclosure education <br />
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the &#x2018;wisdom of the crowd&#x2019; is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs. <br /> Innocentive... NineSigma etc Yet2 com <br /> Inventors don&#x2019;t knwo what the inventin is for !!!! <br /> not just reactive ... but feedback <br /> disclosure education <br />
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the &#x2018;wisdom of the crowd&#x2019; is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs. <br /> Innocentive... NineSigma etc Yet2 com <br /> Inventors don&#x2019;t knwo what the inventin is for !!!! <br /> not just reactive ... but feedback <br /> disclosure education <br />
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the &#x2018;wisdom of the crowd&#x2019; is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs. <br /> Innocentive... NineSigma etc Yet2 com <br /> Inventors don&#x2019;t knwo what the inventin is for !!!! <br /> not just reactive ... but feedback <br /> disclosure education <br />
  • Networks such as IXC are helpful in this process, but, again, as with IdeaStorm, the &#x2018;wisdom of the crowd&#x2019; is massively amplified through the aggregation of greater and more diverse market data points. Web2.0 developments allow us to aggregate this range of inputs. <br /> Innocentive... NineSigma etc Yet2 com <br /> Inventors don&#x2019;t knwo what the inventin is for !!!! <br /> not just reactive ... but feedback <br /> disclosure education <br />
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  • be that the need for &#x2018;business model innovation&#x2019; or &#x2018;design innovation&#x2019;&#xA0; or the need to engage &#x2018;user innovation&#x2019;, or some other emerging factor&#x2026; <br />
  • be that the need for &#x2018;business model innovation&#x2019; or &#x2018;design innovation&#x2019;&#xA0; or the need to engage &#x2018;user innovation&#x2019;, or some other emerging factor&#x2026; <br />
  • be that the need for &#x2018;business model innovation&#x2019; or &#x2018;design innovation&#x2019;&#xA0; or the need to engage &#x2018;user innovation&#x2019;, or some other emerging factor&#x2026; <br />
  • Look at this and see how much the landscape has changed <br /> <br /> business models <br /> virtual collaboration techniques <br /> <br /> <br />
  • Look at this and see how much the landscape has changed <br /> <br /> business models <br /> virtual collaboration techniques <br /> <br /> <br />
  • Look at this and see how much the landscape has changed <br /> <br /> business models <br /> virtual collaboration techniques <br /> <br /> <br />
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  • need to mix up the research base <br /> Medelely <br /> like what UMIP is doing... <br /> get closer and transdisc <br />
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  • At very least, other forms of financing - angel investing, bootstrapping, or using public grants - will become all the more crucial to the financing of early ventures. Or some more complex mix of all. Studies show that Angel funds in the US are not far below traditional venture capital. <br /> <br />
  • At very least, other forms of financing - angel investing, bootstrapping, or using public grants - will become all the more crucial to the financing of early ventures. Or some more complex mix of all. Studies show that Angel funds in the US are not far below traditional venture capital. <br /> <br />
  • business angels <br /> grants <br /> networks <br /> Secondly we may need to recognise that single investor funding transactions (without leveraging ot are going lot be less effective - and less do-able by early-stage VCs either! An d, thirdly, and this is the point here, that <br />
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  • many other disciplines taking advantage of social media <br /> <br /> perhaps lends itself ... big test was the Obama election... <br /> <br /> but some skeptism even hostility on AURIL council... All that Twitters <br /> <br /> I&#x2019;ve been involved in building number of communities <br /> BUT also implementing at LEEDs <br />

Praxis unico presentation on kt2.0b Praxis unico presentation on kt2.0b Presentation Transcript

  • ‘Knowledge Transfer 2.0’ Web 2.0 meets KT
  • ‘Knowledge Transfer 2.0’ Web 2.0 meets KT
  • For 3 powerful reasons:
  • KT is a Contact Sport
  • Social Capital Improves Performance “People & groups who do well are somehow better connected” “Brokers do better” Prof. Ron Burt University of Chicago
  • Openness Drives Innovation
  • Openness Drives Innovation “most of the smart people don’t work for you”
  • Openness Drives Innovation “most of the smart people don’t work for you” Using the ‘Innovation Division of Labour’
  • Openness Drives Innovation “most of the smart people don’t work for you” Using the ‘Innovation Division of Labour’
  • The real Social Media opportunity? We can re-engineer the KT business model
  • What if we could..?
  • What if we could..? ...build a virtual organisation
  • What if we could..? ...build a virtual organisation ...pay for it by a combination of external & semi-voluntary resource
  • What if we could..? ...build a virtual organisation ...pay for it by a combination of external & semi-voluntary resource ...reduce transaction costs via combination of social media & automation
  • The DNA...
  • Proposition 1 You can’t do it all alone...
  • Proposition 1 You can’t do it all alone... KT used to be about assembling and employing the most able team
  • Proposition 1 You can’t do it all alone... KT used to be about KT 2.0  is all about assembling and employing assembling & connecting the most able team the right network
  • Proposition 1 You can’t do it all alone...
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network…
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… Can’t employ all the smart people...
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… Can’t employ all the smart people... Don’t want to employ them...
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting Can’t employ all the right network the smart people... Don’t want to employ them... Can give ‘skin’ to non-emloyees...
  • Proposition 1 You can’t do it all alone...
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network…
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about assembling & connecting the right network
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network T organise o experts...
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network T organise o experts... Reduce transaction costs
  • Proposition 1 You can’t do it all alone... KT 2.0  is about assembling the right network… KT 2.0  is all about Need to find/PQ assembling & connecting experts the right network T organise o experts... Reduce transaction costs
  • Proposition 2 We need more Market Pull...
  • Proposition 2 We need more Market Pull... KT used to be primarily about technology-push...
  • Proposition 2 We need more Market Pull... KT 2.0  is about maximising market pull... KT used to be primarily about technology-push...
  • Network of Networks
  • Network of Networks
  • Network of Networks
  • Network of Networks
  • Network of Networks
  • Network of Networks
  • Network of Networks
  • Network of Networks ...effect amplified via own Networks
  • Proposition 3 Learning to fail...
  • Proposition 3 Learning to fail... KT used to be about focusing as much possible resource at every project...
  • Proposition 3 Learning to fail... KT used to be about focusing as much possible resource at every project... KT 2.0 is about learning to fail early and cheaply...
  • Proposition 3 Learning to fail... Text-book Stage-gate process... ...won’t work
  • Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ?
  • Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource:
  • Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects
  • Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects the business development
  • Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects the business development the PoC funding...
  • Proposition 3 Learning to fail... Go, Kill, Hold or RECYCLE ? What if you can outsource: the selection of projects the business development the PoC funding... Why apply onerous stage-gate?
  • Proposition 3 Learning to fail... Project selection through the: Wisdom of the Crowd Improves decision making, removes a constraint, increases transparency...
  • Proposition 3 Learning to fail...
  • Proposition 3 Learning to fail... focus on the entry point - and the wisdom of the selection
  • Proposition 3 Learning to fail... focus on the entry point - and the wisdom of the selection focus on the quality of the external consultant
  • Proposition 3 Learning to fail... focus on the entry point - and the wisdom of the selection focus on the quality of the external consultant Set the ground rules
  • Proposition 4 Knowledge Transfer does not stand still...
  • Proposition 4 Knowledge Transfer does not stand still... KT was primarily about legal, technical/regulatory & commercial matters
  • Proposition 4 Knowledge Transfer does not stand still... KT 2.0 understands there are new innovation drivers emerging that need adding to the mix. KT was primarily about legal, technical/regulatory & commercial matters
  • Proposition 4 Knowledge Transfer does not stand still... KT 2.0 understands there are new innovation drivers emerging that need adding to the mix. KT was primarily about legal, technical/regulatory & commercial matters
  • Proposition 4 Knowledge Transfer does not stand still...
  • Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise
  • Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise
  • Proposition 4 Knowledge Transfer does not stand still... Business Modelling Virtual collaboration & project management Design expertise again begs the question why employ..?
  • Proposition 4 Knowledge Transfer does not stand still... professionals v amateurs?
  • Proposition 5 The days of Leonardo da Vinci are gone...
  • Proposition 5 The days of Leonardo da Vinci are gone... KT was about individual research excellence - groups or individuals
  • Proposition 5 The days of Leonardo da Vinci are gone... KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individuals
  • Proposition 5 The days of Leonardo da Vinci are gone... KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individuals
  • Proposition 6 We can’t wait for the lightning strike KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
  • Proposition 6 We can’t wait for the lightning strike KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
  • Proposition 6 We can’t wait for the lightning strike KT2.0 understands that alternative funding/exit strategies will become an important part of the mix KT was solely focused on the large VC deal and avoidance of the ‘low-value’ deal
  • “the future isn’t big anymore, the future is small”
  • “the future isn’t big anymore, the future is small” we might revisit the dismissive notion of the ‘walking dead’ spinout.
  • • The newofculture is open, fast-paced, and “encouraging first-time entrepreneurs. It’s about blogging and tweeting and digitized networks of people sharing information about what they’re interested in, and where they’re investing. ” • The Cultural Revolution: Which Side Are You On? Skirsne, Boston Globe diverse her finance forms)
  • “This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”
  • “This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld”
  • “This is, if anything, the age of networks,” …“This age of networks does not obviate the fact that there are nodes and firms and firm-centric decision rights, as well as capital rights and ownership rights. “The Network Challenge:Strategy Profit and Risk in the InterlinkedWorld” Massive readjustment coming we might as well get good at it!
  • Proposition 7 We need Automation and Autonomy...
  • Proposition 7 We need Automation and Autonomy... Automation
  • Proposition 7 We need Automation and Autonomy... Automation The pinch points are: • Invention Selection, and • Business Development
  • Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: • Invention Selection, and • Business Development
  • Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: But you need: • Invention Selection, and To retain commercial savvy • Business Development To retain the motivation of your team
  • Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: But you need: • Invention Selection, and To retain commercial savvy • Business Development To retain the motivation of your team Crack that and you achieve real scalability
  • Proposition 7 We need Automation and Autonomy... Automation Autonomy The pinch points are: But you need: • Invention Selection, and To retain commercial savvy • Business Development To retain the motivation of your team Crack that and you Crack this and you will level achieve real scalability Entrepreneurs effort and buy-in
  • Does it work?
  • Barriers to Social Media Adoption
  • There’s 3 Sets of obstacles: Major acknowledgement to Andrew McAfee - Enterprise 2.0
  • There’s 3 Sets of obstacles: Lack of clarity on goals Major acknowledgement to Andrew McAfee - Enterprise 2.0
  • There’s 3 Sets of obstacles: Lack of clarity on goals The Red Herrings Major acknowledgement to Andrew McAfee - Enterprise 2.0
  • There’s 3 Sets of obstacles: Lack of clarity on goals The Red Herrings It’s a long haul Major acknowledgement to Andrew McAfee - Enterprise 2.0
  • Lack of clarity on goals Clarity about the goals brings clarity about the means
  • Lack of clarity on goals different social media tools play different roles, yet often seen as competitive
  • Do you want to ..? Strong ties Weak ties No ties
  • Do you want to ..? Improve team collaboration Strong ties Weak ties No ties
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Weak ties No ties
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Weak ties No ties
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties No ties
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
  • Do you want to ..? Improve team collaboration Create a Community of Practice Strong ties Create a market place Span Domains Weak ties Broadcast (Marketing/PR) No ties Increase/gather intelligence
  • ... if the diversity, range and number of connections is critical to our performance
  • managing your weak ties can be as important as managing your strong ties
  • Collaborative Tools knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
  • Communities of Practice knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
  • Drawing in new collaborators knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
  • Cross Domain Domain Specific knowledgeVine IP Net (M/cr) Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
  • Market Pull Tech Push Innocentive knowledgeVine IP Net (M/cr) Ninesigma Wave Google Docs Twitter Wikis, BaseCamp Mendeley uBridge (m/cr) LIN (leeds) GInnN Linked In
  • The Red Herrings Employees will mis-use it... Customers will slag us off... Information will be discoverable... We will increase liability... It’s difficult...
  • It’s a long haul “ If sermon,canmake a better mousepreachthanbetter a man or write a better book, trap a his neighbour, though he build his house in the woods, the world will make a beaten path to his door ” Ralph Waldo Emerson
  • Wrong!
  • Incumbency Matters... “People irrationally overvalue benefits they currently process relative to those they don’t” John Gourville
  • Incumbency Matters... “the average e-mail user will underweight the ...benefits of [collaborative media] by a factor of three”
  • Incumbency Matters... “...but Enterprise 2.0 enthusiasts will overweight the ... benefits of collaborative media by a factor of three”
  • Incumbency Matters... ..the 9X effect
  • Personality Matters... 7 6 5 4 3 2 ‘Broker’ ‘Doer’
  • It’s a Long-Haul....
  • It’s a Long-Haul.... Requires major behavioural shifts
  • It’s a Long-Haul.... Requires major behavioural shifts Success comes slowly
  • It’s a Long-Haul.... Requires major behavioural shifts Success comes slowly Manage process accordingly
  • Can’t bolt on...
  • Can’t bolt on... not a tool just to make connections
  • Can’t bolt on... not a tool just to make connections It’s a tool to run your business
  • Can’t bolt on... not a tool just to make connections It’s a tool to run your business otherwise it’s a distraction for team
  • Build into core processes...
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll!
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs Needed to reduce transaction costs
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs Needed to reduce transaction costs
  • Build into core processes... LIN includes a ‘KT2.0 ‘Bible’ How we roll! How to participate Templates & automatic routines e.g. predication market ...allocation of jobs Needed to reduce transaction costs
  • The Switch-over...
  • The Switch-over... ...to digital
  • The Switch-over... ...to digital ... sometimes needs to be forced!
  • twitter: brianamc www.ginnn.com http://commercialisation.leeds.ac.uk
  • twitter: brianamc www.ginnn.com http://commercialisation.leeds.ac.uk