Knowledge Molds Creativity Discussion Draft

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  • 1. SONY EXCLUSIVE “BE A PART OF THE MOVEMENT, BE SONY, SONY EXCLUSIVE” FOR SONY MUSIC ENTERTAINMENT SUBSIDIARY OF SONY CORPORATION By: Marcella Pleas, Keith Mercer, and Cristiana Vasquez Wednesday, November 13, 2013
  • 2. The dog climbing the tree represent determination. Just like this dog we represent climbing to the top and with Sony Exclusive we can help Sony climb to the top of the mobile app world. DETERMINATION http://www.flickr.com/photos/carplips/766965172/sizes/l/in/photostream/ Wednesday, November 13, 2013
  • 3. http://farm6.staticflickr.com/5127/5348947610_c292e09cfa_o.jpg Environmental Scanning Wednesday, November 13, 2013
  • 4. http://farm6.staticflickr.com/5005/5233497702_46964e1710_o.jpg Wednesday, November 13, 2013
  • 5. I chose the monkey bars because it brings you back to a place when you where a kid and determined to get to the end and remembering the feeling when you finally did. We are the end of the monkey bars. Does this make sense? WE ARE KNOWLEDGE MOLD CREATIVITY http://www.flickr.com/photos/fornal/385054883/sizes/o/in/photostream/ Wednesday, November 13, 2013
  • 6. The weight represent Sony’s Organizational challenge CHALLENGES http://www.flickr.com/photos/forcedrhubarb/6924506086/sizes/l/in/photostream/ Wednesday, November 13, 2013
  • 7. SOLUTIONS http://www.flickr.com/photos/athrasher/2823255013/sizes/l/in/photostream/ Wednesday, November 13, 2013
  • 8. BUILDING BRIDGES Wednesday, November 13, 2013
  • 9. Strategy Formulation Wednesday, November 13, 2013 http://farm7.staticflickr.com/6103/6335808905_f631c09399_o.jpg
  • 10. http://farm3.staticflickr.com/2637/3838140359_b64a6392b4_o.png Wednesday, November 13, 2013
  • 11. http://farm5.staticflickr.com/4120/4902866564_fc21021ef8_o.jpg Wednesday, November 13, 2013
  • 12. Legal Factors http://farm6.staticflickr.com/5259/5463781171_539e99b4b1_b.jpg Wednesday, November 13, 2013
  • 13. http://www.flickr.com/photos/hypnosishypnotherapy/9014929561/sizes/o/in/photolist-eJBSu2-7PUeAA-7PQUZz-atR4Xo-9joYgy-arAnDc-bASi4L-eF3BpZ-bAR8mw-bASi8A-aMXgir-aECe9A-6bPGQk-dbFqs8-dbFsAu-8HTHcs-8HTHif-8HQAcx-8zuhrX-dS438T-8XHAr1-bzcPa9-h1yyjH-dpnxbN-a8QanZ-bnbeKD-bnm7CY-hrogEj-f6MWNs-bxKKqg-bxKHK4-9X3Ew1-6Km65r-6Km65T-6Km65P-6Km65v-6Km65z-bo5YYU-eRveaM-8t6ako-8t38Rt-8t6ao1-fzCqK4-agCYTY-doP1C4-dnFm7e-doSmbu-834WGS-9DWsUD-4HwWjj-f3cGSi/ Wednesday, November 13, 2013
  • 14. Development Staff Marketing Hardware Development Costs 500,000 375,000 250,000 125,000 0 Development Costs Wednesday, November 13, 2013
  • 15. October-13 Incur Project approval from sony corporation officials November-13 Hire music app development team, work with Sony’s legal team to get app started December-13 Sketch out app/ Design February-14 Documentation March-14 Consolidation with interested third party members April-14 Testing May-14 Introduce Demo June-14 Get Sony music artist to try out demo July-14 Sign artist to app August-14 Make app changes October-14 FinalTesting/Demo Testing January-15 Release app in Apple iTunes, Android, Window and Google Play February-15 Study and Breakdown app users reviews, data and wish list on what they want to see come to the app May-15 Upgrade Development with approval June-15 Official app presented to Sony and artist. also upgrades presentation October-15 Final test for upgrade Beat test November-15 Upgraded app presented to SOny January-16 Upgraded app released for all platforms February-16 Review app users suggestions, wish list and reviews March-16 Brainstorm new changes and upgrades to meet consumer needs and wants for the app TIME LINE Wednesday, November 13, 2013
  • 16. USAGE How often do consumers use our app? Once, twice, fifty times a day? Comp%ight  Retrieved  November  11,  2013  http://comp%ight.com/search/app/1-­‐3-­‐1-­‐1 Wednesday, November 13, 2013
  • 17. VISITS How often do they use our app on a daily basis? Comp%ight  Retrieved  November  11,2013  http://comp%ight.com/search/phone/1-­‐3-­‐1-­‐1 Wednesday, November 13, 2013
  • 18. We want to know what our consumers think. There input is the most important thing! What they want and what they expect out of our app, we will make sure it happens. Google.com/Images  Retrieved  November  11,  2013  https://www.google.com/search? q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703 #facrc=_&imgdii=_&imgrc=8hOBKTJyV6cX7M%3A%3BXPg8qTKUZnE1tM%3Bhttp%253A%252F %252Fwww.careerealism.com%252Fhome%252Fjtodonnell%252Fcareerealism.com%252Fwp-­‐content%252Fuploads %252F2012%252F06%252Ffeedback-­‐help-­‐professional-­‐development.jpg%3Bhttp%253A%252F %252Fwww.careerealism.com%252Ffeedback-­‐help-­‐professional-­‐development%252F%3B1000%3B667 Wednesday, November 13, 2013
  • 19. Google.com/Images  Retrieved  November  11,  2013  https://www.google.com/search? q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703 #q=downloads&tbm=isch&facrc=_&imgdii=_&imgrc=1oW2NkU7aP5MdM%3A%3BnoNK32qnoQge8M%3Bhttp%253A %252F%252Ficm.ac.uk%252Fwp-­‐content%252Fthemes%252Ficm%252Fimages%252FCentre_Downloads-­‐central-­‐ image.jpg%3Bhttp%253A%252F%252Ficm.ac.uk%252Fcentre-­‐resources%252Fcentre-­‐downloads%252F %3B680%3B368 Wednesday, November 13, 2013
  • 20. STAY ON TRACK! Comp%ight.com  Retrieved  November  11,  2013  http://comp%ight.com/search/train-­‐track/1-­‐3-­‐1-­‐1 Wednesday, November 13, 2013
  • 21. CONCLUSION The  main  bene%its  of  the  “Be  Sony   Exclusive”  application  gives  fans  a   direct  connection  to  their  favorite   artist,  their  music,  and  other   related  news/information.  “Be   Sony  Exclusive”  bridges  the  gap   between  fans,  and  artist’s   relationship  by  creating  a   platform  where  the  two  can  meet,   and  exchange  various  forms  of   information. Wednesday, November 13, 2013