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Kmc discussion draft

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  • 1. By: Marcella Pleas, Keith Mercer, and Cristiana Vasquez
  • 2. The dog climbing the tree The dog climbing the tree represent determination. Just like represent determination. Just like this dog we represent climbing to this dog we represent climbing to the top and with Sony Exclusive the top and with Sony Exclusive we can help Sony climb to the top we can help Sony climb to the top of the mobile app world. of the mobile app world. determination http://www.flickr.com/photos/carplips/766965172/sizes/l/in/photostream/
  • 3. http://farm6.staticflickr.com/5127/5348947610_c292e09cfa_o.jpg Environmental Scanning
  • 4. http://farm6.staticflickr.com/5005/5233497702_46964e1710_o.jpg
  • 5. IIchose the monkey bars because it brings chose the monkey bars because it brings you back to a place when you where a kid you back to a place when you where a kid and determined to get to the end and and determined to get to the end and remembering the feeling when you finally remembering the feeling when you finally did. We are the end of the monkey bars. did. We are the end of the monkey bars. Does this make sense? Does this make sense? we are knowledge mold creativity http://www.flickr.com/photos/fornal/385054883/sizes/o/in/photostream/
  • 6. The weight represent Sony’s The weight represent Sony’s Organizational challenge Organizational challenge challenges http://www.flickr.com/photos/forcedrhubarb/6924506086/sizes/l/in/photostream/
  • 7. Solutions http://www.flickr.com/photos/athrasher/2823255013/sizes/l/in/photostream/
  • 8. Building bridges
  • 9. Strategy Formulation http://farm7.staticflickr.com/6103/6335808905_f631c09399_o.jpg
  • 10. http://farm3.staticflickr.com/2637/3838140359_b64a6392b4_o.png
  • 11. http://farm5.staticflickr.com/4120/4902866564_fc21021ef8_o.jpg
  • 12. Legal Factors http://farm6.staticflickr.com/5259/5463781171_539e99b4b1_b.jpg
  • 13. tp://www.flickr.com/photos/hypnosishypnotherapy/9014929561/sizes/o/in/photolist-eJBSu2-7PUeAA-7PQUZz-atR4Xo-9joYgy-arAnDc-bASi4L-eF3BpZ-bAR8mw-bASi8A-aMXgir-aECe9A-6bPGQk-dbFqs8-dbFsAu-8HTHcs-8HTHif-8HQAcx-8zuhrX-dS438T-8XHAr1-bzcPa9-h1yyjH-dpnxbN-a8QanZ-bnbeKD-bnm7CY-hrogEj-f6MWNs-bxKKqg-bxKHK4-9X3Ew1-6Km65r-6Km65T-6Km65P-6Km65v-6Km65z-bo5YYU-eRveaM-8t6ako-8t38Rt-8t6ao1-fzCqK4-agCYTY-doP1C4-dnFm7e-doSmbu-834WGS-9DWsUD-4HwWjj-f3cGSi/
  • 14. Development Costs
  • 15. October-13 Incur Project approval from sony corporation officials November-13 Hire music app development team, work with Sony’s legal team to get app started December-13 Sketch out app/ Design February-14 Documentation March-14 Consolidation with interested third party members April-14 Testing May-14 Introduce Demo June-14 Get Sony music artist to try out demo July-14 Sign artist to app August-14 Make app changes October-14 FinalTesting/Demo Testing January-15 Release app in Apple iTunes, Android, Window and Google Play February-15 Study and Breakdown app users reviews, data and wish list on what they want to see come to the app May-15 Upgrade Development with approval June-15 Official app presented to Sony and artist. also upgrades presentation October-15 Final test for upgrade Beat test November-15 Upgraded app presented to SOny January-16 Upgraded app released for all platforms February-16 Review app users suggestions, wish list and reviews March-16 Brainstorm new changes and upgrades to meet consumer needs and wants for the app Time Line
  • 16. Usage How often do consumers use our app? Once, twice, fifty times a day? Compfight Retrieved November 11, 2013 http://compfight.com/search/app/1-3-1-1
  • 17. Visits How often do they use our app on a daily basis? Compfight Retrieved November 11,2013
  • 18. We want to know what our consumers think. There input is the most important thing! What they want and what they expect out of our app, we will make sure it happens. Google.com/Images Retrieved November 11, 2013 https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#facrc=_&imgdii=_&imgrc=8hOBKTJyV6cX7M%3A%3BXPg8qTKUZnE1tM%3Bhttp%253A%252F%252Fww
  • 19. Google.com/Images Retrieved November 11, 2013 https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#q=downloads&tbm=isch&facrc=_&imgdii=_&imgrc=1oW2NkU7aP5MdM%3A%3BnoNK32qnoQge8M%3Bhttp
  • 20. Stay on Track!
  • 21. Conclusion The main benefits of the “Be Sony Exclusive” application gives fans a direct connection to their favorite artist, their music, and other related news/information. “Be Sony Exclusive” bridges the gap between fans, and artist’s relationship by creating a platform where the two can meet, and exchange various forms of information.