Online Marketing Webinar

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Slides from the Online Marketing webinar presented by the Australian Businesswomen's Network on 06/08/08

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Online Marketing Webinar

  1. 1. How to be an Online Marketing Superstar Learn these tried and true steps to attracting visitors, optimising your website effectiveness and growing your business with these website success strategies. sponsored by: Business Success Webinar Series. Know-How Now
  2. 2. Suzi Dafnis Australian Businesswomen’s Network How to be an Online Marketing Superstar
  3. 3. Fiona De Zotti Australian Businesswomen’s Network How to be an Online Marketing Superstar
  4. 4. Carly Black Infinite Marketing Solutions How to be an Online Marketing Superstar
  5. 5. <ul><li>How to get the most from your website </li></ul><ul><li>How to increase traffic and visitors </li></ul><ul><li>How to improve your SEO (Search Engine Optimisation) </li></ul>Agenda How to be an Online Marketing Superstar
  6. 6. <ul><li>How to get the most from your website – Why do you have a website? </li></ul><ul><ul><li>Your business/Website goal </li></ul></ul><ul><ul><li>Structuring your content and usability </li></ul></ul><ul><ul><li>Calls to action and capturing visitor information </li></ul></ul><ul><ul><li>Mini case study </li></ul></ul>Part One How to be an Online Marketing Superstar
  7. 7. <ul><li>Why do you have a website? </li></ul><ul><li>Do you know/have a goal? </li></ul><ul><li>Information/leads/sales </li></ul>Your Business and Website Goals How to be an Online Marketing Superstar
  8. 8. <ul><li>How user-friendly is your website? </li></ul><ul><li>Don’t make me think! </li></ul><ul><li>Optimal navigation depth </li></ul><ul><li>Essential tools for ease of usability </li></ul>Structuring Your Content How to be an Online Marketing Superstar
  9. 9. <ul><li>Are you using a ‘call to action’ on EVERY page? </li></ul><ul><li>Do your visitors easily know how to contact you? </li></ul><ul><li>What are you offering your visitors as an incentive to ‘sign up’ or join your mailing list? </li></ul>Calls to Action and Capturing Visitor Details How to be an Online Marketing Superstar
  10. 10. <ul><li>www.jutekungfu.com </li></ul><ul><li>No call to action, no site ‘flow’, too much information without any usable content </li></ul><ul><li>Low visitors, low conversions </li></ul><ul><li>What we did </li></ul><ul><li>Result: </li></ul>Mini Case Study How to be an Online Marketing Superstar
  11. 11. <ul><li>“ Carly Black totally exceeded my expectations with the redesigning of my website. My business has grown massively, traffic flow has quadrupled and people are clicking on, staying on and signing up. Carly has turned my website into a system that works. Infinite Web Design has done what others promised but couldn’t deliver. She knows her stuff and I highly recommend Carly’s professional services to all businesses.” </li></ul><ul><ul><li>Mark Green, www.jutekungfu.com </li></ul></ul>How to be an Online Marketing Superstar
  12. 12. <ul><li>How to increase traffic right now </li></ul><ul><ul><li>Adwords </li></ul></ul><ul><ul><li>Article Marketing </li></ul></ul><ul><ul><li>Get involved with forums/social marketing </li></ul></ul>Part Two How to be an Online Marketing Superstar
  13. 13. <ul><li>Reducing your bid price (the Google formula) </li></ul><ul><li>Using ‘analytics’ to improve your performance </li></ul>Adwords How to be an Online Marketing Superstar
  14. 14. <ul><li>The FREE way to become a ‘guru’ </li></ul><ul><ul><li>Wordpress or Blogger? </li></ul></ul><ul><ul><li>What do I put in my article? </li></ul></ul><ul><ul><li>Where do I distribute them? </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><ul><li>Blogger.com, Goarticles.com, Ezinearticles.com, Marketingnous.com.au, Ewebmarketing.com </li></ul></ul></ul>Article Marketing and Blogging How to be an Online Marketing Superstar
  15. 15. <ul><li>Great way to ‘get to know’ your target market </li></ul><ul><li>Pros and Cons = Free and referral based vs time consuming </li></ul><ul><li>Resources </li></ul><ul><ul><li>Find forums related to your industry by searching in Google and/or newsgroups </li></ul></ul><ul><ul><li>Facebook vs Myspace </li></ul></ul>Forums and Social Networking How to be an Online Marketing Superstar
  16. 16. <ul><li>Improving your SEO (Search Engine Optimisation) </li></ul><ul><ul><li>What gets you into Google??? </li></ul></ul><ul><ul><li>Case Study </li></ul></ul>Part Three How to be an Online Marketing Superstar
  17. 17. <ul><li>What gets you into Google? </li></ul><ul><ul><li>Title tags: most overlooked gold mind </li></ul></ul><ul><ul><li>Using Google Page Rank to your advantage </li></ul></ul><ul><ul><li>Exchanging links with other sites: good or bad? </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><ul><li>Google toolbar, Google webmaster tools, Dmoz.org, </li></ul></ul></ul><ul><ul><ul><li> http://au.dir.yahoo.com/ </li></ul></ul></ul>Improving Your SEO How to be an Online Marketing Superstar
  18. 18. <ul><li>How a small mechanical workshop shot to number one on Google and made in excess of an additional $3500 in under four weeks </li></ul><ul><ul><li>Gosford European Car Services www.europeancarservices.com </li></ul></ul><ul><ul><li>Simple/basic website – you don’t always need the bells and whistles </li></ul></ul><ul><ul><li>Any business can benefit from a website </li></ul></ul><ul><ul><li>From no advertising and no website to number one on Google </li></ul></ul>Case Study How to be an Online Marketing Superstar
  19. 19. Question Time How to be an Online Marketing Superstar
  20. 20. Belonging has Benefits Pay-as-you-go membership is just $20 a month
  21. 21. MentorNet Grow Your Business with the Help of a Mentor. Imagine the success your business could achieve with the help of a Mentor. Hurry! The next MentorNet program starts on 23 September .
  22. 22. Know-How Now! Business Success Webinar Series. Branding Success Give your business a competitive edge. Stand apart. National – 20 August 2008 sponsored by:
  23. 23. <ul><li>Join the the Know-How Now! Community </li></ul><ul><li>Start a discussion </li></ul><ul><li>Participate </li></ul><ul><li>Network </li></ul>What’s Next? Know-How Now! the Online Community Thank you!

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