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  • 1. Green Innovation and Entrepreneurship
    • Eric Soderquist
    • Associate Professor
    • Department of Management Science and Technology
    • Athens University of Economics and Business (AUEB) , Greece
    • [email_address] , www.msl.aueb.gr
  • 2. A Few Critical Questions
    • A few indicators that show that some things continue to go wrong:
      • The rate of losing species has not slowed,
      • Face-less agents make and execute decisions that influence critically social and ecological systems on the other side of the world
      • Developing countries' industrialisation is a potential ecological bomb
      • Creation of technological "haves" and "have-nots" (digital divide)
    • How does the economic system affect the larger system in which it resides, namely society and nature ?
    • Does the " new economy " mainly accelerate and extend the industrial logic of harvesting natural and social capital in order to create financial and social capital?
    Source: Peter M. Senge and Goran Carstedt (2001), Innovating Our Way to the Next Industrial Revolution, Sloan Management Review, Vol. 42, No. 2, pp. 24–38 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB
  • 3.
    • Sustainable Entrepreneurship
    Rationalism Naturalism Humanism Eco-Balance => Sustainable Development Source: Peter M. Senge and Goran Carstedt (2001), Innovating Our Way to the Next Industrial Revolution, Sloan Management Review, Vol. 42, No. 2, pp. 24–38 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB Source: Various & speakers research D ustainable evelopment S Economy Environ - ment Society
  • 4. Creating Cyclical Industrial Systems Source: Peter M. Senge and Goran Carstedt (2001), Innovating Our Way to the Next Industrial Revolution, Sloan Management Review, Vol. 42, No. 2, pp. 24–38 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB
  • 5. Source: http://www.greeninnovation.co.uk 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB It is estimated that normal domestic homes are responsible for 27% of total carbon dioxide emissions, with each house producing 6 tonnes of CO2 a year. One strategy to address these figures is to use less energy, improving our household insulation and recycling. Another complimentary strategy is that of micro power generation, whereby each household sustainably generates their portion, or all, of their own electric and power supply to provide heat or light, and ideally, generates a surplus which they can sell back to the national power suppliers. There are a number of ways in which households can achieve this: Solar panels Wind turbines Geothermal energy Bio dung …
  • 6. http://pruned.blogspot.com/2007/05/hydrological-playground.html Micro Energy Generation Example 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB
  • 7.
    • 'Cradle to Cradle' Product Design
    • It is the antidote to the 'Cradle to Grave' paradigm
    • Its purpose is to restore continuous cycles of biological as well as technical nutrients with long terms positive effects on profitability, the environment and human health.
    • It is free of "political risk". Companies move out of the realm of environmental legislation by doing away with the concept of waste.
    Emerging Concepts and Practices
    • Sources:
    • Environmental Protection and Encouragement Agency (EPEA) , http://www.mbdc.com/c2c_home.htm , http://www.is4ie.org/ , J.A.C. Baum Babson College, A. Lewin Duke University
    • ' Industrial Ecology' Production - Service Systems
    • It is an emerging approach for finding innovative solutions to complicated environmental problems, and facilitating communication among scientists, engineers, policymakers and managers who are interested in better integrating environmental concerns with economic activities.
    • ' Coevolution' Reciprocal influence firm-environment
    • It requires that all changes in all interacting organizations result from direct and indirect feedback. An organization that stimulates the evolution of another organization is, in turn, itself responsive to that evolution, and the response is predictable.
    1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB
  • 8. Source: http://www.trigema.de/ 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB 'Cradle to Cradle' Example                                                                                   
  • 9. Source: www-03.ibm.com/technology/greeninnovations/ ' Industrial Ecology' Example 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB                                                                                   
  • 10. 1st Smart Business Forum Green Innovation and Entrepreneurship E ric Soderquist, AUEB ' Coevolution' Example Technological Advances Demographics Social Movements New Entrants Global Interdependence Management Logics Regulatory Mechanisms Education System Employment Relationships Rule -M aking Governance Structure Capital Markets Source: Lewin, A., Long, C.P.& Carroll, T.N., (1999), The Coevolution of New Organizational Forms, Organization Science , Vol. 10, No 5., pp. 535-550. Firm Extra-Institutional Environment Industry Institutional Environment - Countries Macro evolution Micro evolution Coevolution