Kevin Feenan, PMP, MBA
SL: Phelan Corrimal
Rockcliffe University
March 29, 2009

• Vision
• Objective
• Dialogue
• Practice
• Context (Ba)
• KM Assets
• Environment

• Dialogue
– Synthesis of
Contradictions
– Explicit Driven
• Practices
– Synthesis of
Action
– Tacit Driven

• \"The practice, acquired from exemplars, to group
situations into similar sets\" – Kuhn, T.
• Defined through problems not solutions
• Regrouping of objective forms
• Thinking, not translating
• Shared context
• Shared community

• Rivaly
• Suppliers
• Buyers
• Substitutes
• New Entrants
• Silos reinforced by
technology
• Tangible Assets
• Horizonal & Vertical
Integration Threats

Web 1.0 Web 2.0
• •
DoubleClick Google AdSense
• •
Ofoto Flickr (Social Networks)
• •
Akamai BitTorrent (P2P)
• •
mp3.com iPhone
• •
Britannica Online Wikipedia
• •
personal websites blogging
• •
Evite Eventbrite
• •
domain name speculation search engine optimization
• •
page views cost per click
• •
screen scraping web services
• •
Publishing participation
• •
content management wikis
• •
directories (taxonomy) tagging (\"folksonomy\")
• •
stickiness syndication

Web 1.0 Web 2.0
• Passive Observer • Active Participant
• Driven by External Agendas • Driven by Social Narratives
• Socialization agenda is
controlled by 3rd parties
• Internalization is a
consequence of competitive
rivalry between forces

• Neutral Ground
• Social Leveler
• Conversation is Main Activity
• Accessibility / Accommodation
• Regulars / Familars
• Lack of Pretension
• Playful
• A Home Away from Home
– rootedness,
– feelings of possession,
– spiritual regeneration,
– feelings of being at ease, and
– warmth.

• There is only one virtual world
• Avatar = Mental Anatomy
• Avatar = Replacement for sensorimotor sytem
• Avatar Identification = Consciousness
• Changes the relationship with the physical
body.

• Rethinking concepts of
self within a virtual
context
• Re-examination of
knowledge emergence
with focus on
practices, not dialogues

• I am my avatar and my avatar is me however I
am not bound by any agreements made by my
avatar on my behalf.
• Fracturing of the concept of self
• Internal (actor) / External (agent) personias
• Sub-conscious elements are more accessible
• By-pass conscious filter mechanisms

• Practices, not dialogues, will define web 3.0
• Socialization is Agent-Centered
• Internalization is Actor-Centered
• Combination/Externalization are Network-
Centered
• Individual controls the process
• Instructor's role is as a knowledge asset within
the network

• Networks of Practice
– Not defined by the
technology
• Knowledge Assets
– Increases options
• Niche Markets
– Combination of
Dialogues
• Value Proposition
– Patterns of increased
effectiveness

James, L (2009) University of Hawaii
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