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Web 2.0 Blogging & Social Marketing… What is it? Do We Need it? What is the Value to My Company?
Introduction <ul><li>Kit Noller  – ThomasNet Internet Marketing Specialist </li></ul><ul><li>I Meet with hundreds of B2B s...
Clearing the Air <ul><li>I am 34 years old, which means I didn’t use the Web or email until after college…my 3-year-old da...
<ul><li>A cultural term with no concrete definition much like “Generation X” </li></ul><ul><li>Rapid advances in Web techn...
Google vs. iGoogle
Movement Away From the General Web to the  Personal  Web <ul><li>Overall Google traffic increases 22% </li></ul><ul><li>Ra...
Source:  Voices.com
Web 1.0 Stagnant Published Supplier Content
“ Web 1.5” Making your product content more interactive and letting the visitor control the experience.
Web 2.0 Putting a face and a voice to the company and giving the users the tools to share it.  Dynamic company controlled ...
Source:  Nesta .org. uk
Early Internet Predictions <ul><li>In-Home shopping </li></ul><ul><li>Streaming video </li></ul><ul><li>Personal Websites ...
The Rapid Growth of the Internet
Your Website growth should follow this curve Source:  www. internetworldstats .com  – January 2008 The Rapid Growth of the...
Marketing is the Communication of Information Better Communication = More Sales   <ul><li>We are in The Information Age  <...
Website Content <ul><li>Websites are dominated by company & product information, but the people who sell the product & rep...
The Answer? <ul><li>Web 2.0 </li></ul>Source:  fasticon .com
Your Marketing Strategy is Not the Same Today as it was 10 Years Ago   <ul><li>How much do you know about: </li></ul><ul><...
How Can My Company Benefit from Web 2.0? <ul><li>Web 2.0 technology is composed of tools for easy content publication </li...
Web 2.0 and SEO <ul><li>Content is almost immediately picked up by search engines and given a priority status </li></ul><u...
Web 2.0 Checklist  <ul><li>1)        Blog </li></ul><ul><li>2)        YouTube </li></ul><ul><li>3)        Podcasts </li></...
Blog <ul><li>Integrated directly into the Website with same design and tracking </li></ul><ul><li>Full & EASY content cont...
 
YouTube <ul><li>Create a company page and upload videos </li></ul><ul><li>Add these videos to your Website and blog—write ...
 
Podcasts <ul><li>Create an iTunes account and upload podcasts </li></ul><ul><li>Add to your Website and blog—write about t...
 
Forums & Webinars <ul><li>Start your own forum and join forums in your industry </li></ul><ul><ul><li>Showcase your expert...
 
LinkedIN <ul><li>A professional social networking site </li></ul><ul><li>Create a profile and use it as a professional Soc...
 
Twitter <ul><li>A social hub to post short updates about your company </li></ul><ul><li>Quick, easy, and popular promotion...
 
Facebook & Social/Cloud Sites <ul><li>Create a professional Facebook page as a secondary blog to strengthen your brand & p...
We Are Industrial Suppliers…Is This for Us? <ul><li>Traditional marketing starts with market & personnel segmentation in a...
You Supply PEOPLE With Solutions Powder Coating Services Scales Tools Programmable Instruments Aluminum Castings Boilers T...
Industrial Supplier Blog
YouTube
 
Podcasts
Forums & Webinars
LinkedIN
Twitter
Be a Part of Established Web 2.0 Networks
When Should We Ride the Web 2.0 Wave?
Why Should You Adopt Web 2.0? <ul><li>Generate Business Opportunities </li></ul><ul><li>Give Your People a Voice </li></ul...
Questions? Kit Noller Internet Marketing Specialist Phone: 610-934-0250 Fax: 610-934-0249 [email_address]   Visit  My Webs...
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Web 2.0 Seminar

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An explanation of the many advantages to adding Web 2.0 (social media) elements into your Website. The biggest being the competitive advantage of adding fresh, SEO friendly content to your Website and meeting the demands of the Web user.

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Transcript of "Web 2.0 Seminar"

  1. 1. Web 2.0 Blogging & Social Marketing… What is it? Do We Need it? What is the Value to My Company?
  2. 2. Introduction <ul><li>Kit Noller – ThomasNet Internet Marketing Specialist </li></ul><ul><li>I Meet with hundreds of B2B suppliers every year and see all kinds of Internet marketing strategies….And all kinds of results </li></ul><ul><li>There is a direct correlation between Internet marketing “aggressiveness” and sales volume </li></ul>Visit kitnoller.com for more information The economy is NOT effecting every company the same. Companies with a forward thinking, well planned and well-executed Internet marketing strategy have a much more positive & optimistic outlook
  3. 3. Clearing the Air <ul><li>I am 34 years old, which means I didn’t use the Web or email until after college…my 3-year-old daughter is on the Internet every day </li></ul><ul><li>I am not a die-hard “Social Webite” </li></ul><ul><li>We are NOT talking about Chat Rooms full of creeps </li></ul><ul><li>I consider an understanding of Web technology to be crucial to my career and my ability to steer my clients down the road of Internet marketing success </li></ul>For more information visit: http://kitnoller.com/web-2-0-for-industrial-suppliers-part-2/
  4. 4. <ul><li>A cultural term with no concrete definition much like “Generation X” </li></ul><ul><li>Rapid advances in Web technology have influenced an evolution in Web usage </li></ul><ul><li>Web usage of those 35 and younger is a completely different from “Traditional” Web use </li></ul><ul><li>Customized personal Home pages all linked in with social networks </li></ul>What IS Web 2.0? A vast Word of Mouth Network and YOU DON’T WANT TO BE LEFT OUT
  5. 5. Google vs. iGoogle
  6. 6. Movement Away From the General Web to the Personal Web <ul><li>Overall Google traffic increases 22% </li></ul><ul><li>Rate of growth for Traditional Web Search is 20% </li></ul><ul><li>Rate of growth for iGoogle Web Search is 268%! </li></ul>NOTE: Google Product Search is DOWN 73% Source: TechCrunch .com
  7. 7. Source: Voices.com
  8. 8. Web 1.0 Stagnant Published Supplier Content
  9. 9. “ Web 1.5” Making your product content more interactive and letting the visitor control the experience.
  10. 10. Web 2.0 Putting a face and a voice to the company and giving the users the tools to share it. Dynamic company controlled content.
  11. 11. Source: Nesta .org. uk
  12. 12. Early Internet Predictions <ul><li>In-Home shopping </li></ul><ul><li>Streaming video </li></ul><ul><li>Personal Websites </li></ul><ul><li>Web TV </li></ul>Source: Searchology .com
  13. 13. The Rapid Growth of the Internet
  14. 14. Your Website growth should follow this curve Source: www. internetworldstats .com – January 2008 The Rapid Growth of the Internet
  15. 15. Marketing is the Communication of Information Better Communication = More Sales <ul><li>We are in The Information Age </li></ul><ul><li>Industrial Buyers seek Supplier Information </li></ul><ul><li>Product, Company, Brand, and now… People </li></ul><ul><li>Buyers are in more control than ever </li></ul><ul><ul><li>BUT, they are now inviting themselves into your company if you meet their needs </li></ul></ul>The bright side is that YOU have more control of the information than ever before
  16. 16. Website Content <ul><li>Websites are dominated by company & product information, but the people who sell the product & represent the company are under-represented </li></ul><ul><li>Sales people traditionally don’t have a voice until they are in the sales process </li></ul><ul><ul><li>They are removed from directly influencing the buyer into initiating the sales process </li></ul></ul><ul><li>WHY? </li></ul><ul><ul><li>It’s too cumbersome for sales people to market themselves </li></ul></ul><ul><li>Give those employees a voice on the Web </li></ul>
  17. 17. The Answer? <ul><li>Web 2.0 </li></ul>Source: fasticon .com
  18. 18. Your Marketing Strategy is Not the Same Today as it was 10 Years Ago <ul><li>How much do you know about: </li></ul><ul><li>Internet marketing? </li></ul><ul><li>Website technology? </li></ul><ul><li>SEO? </li></ul><ul><li>ROI? </li></ul><ul><li>Web 2.0? </li></ul>Source: SearchEngineJournal .com
  19. 19. How Can My Company Benefit from Web 2.0? <ul><li>Web 2.0 technology is composed of tools for easy content publication </li></ul><ul><ul><li>Real-Time Company/Personal control </li></ul></ul><ul><li>Interact on a personal level </li></ul><ul><li>Showcase your people </li></ul><ul><li>Showcase what you have done instead of what you can do </li></ul><ul><li>Gain competitive advantages </li></ul>
  20. 20. Web 2.0 and SEO <ul><li>Content is almost immediately picked up by search engines and given a priority status </li></ul><ul><ul><li>Virtually every search on Google yields a blog result in the top 10 </li></ul></ul>
  21. 21. Web 2.0 Checklist <ul><li>1)       Blog </li></ul><ul><li>2)       YouTube </li></ul><ul><li>3)       Podcasts </li></ul><ul><li>4)       Forums & Webinars </li></ul><ul><li>5)       LinkedIN </li></ul><ul><li>6)       Twitter </li></ul><ul><li>7)       Facebook/Social Sites </li></ul><ul><li>8) Social Bookmarking/Cloud Sites </li></ul>NOTE: This checklist should be applied at both the company AND the employee level
  22. 22. Blog <ul><li>Integrated directly into the Website with same design and tracking </li></ul><ul><li>Full & EASY content control </li></ul><ul><li>SEO friendly </li></ul><ul><li>Your central social networking hub where you: </li></ul><ul><ul><li>Answer questions before & after they are asked </li></ul></ul><ul><ul><li>Give your employees a voice </li></ul></ul><ul><ul><li>Showcase projects & expertise </li></ul></ul><ul><ul><li>Get feedback </li></ul></ul>
  23. 24. YouTube <ul><li>Create a company page and upload videos </li></ul><ul><li>Add these videos to your Website and blog—write about them </li></ul><ul><li>Create short videos to highlight your products & expertise </li></ul><ul><li>YouTube is the 2 nd most popular search engine on the Web </li></ul>
  24. 26. Podcasts <ul><li>Create an iTunes account and upload podcasts </li></ul><ul><li>Add to your Website and blog—write about them </li></ul><ul><li>Talk about the company, competitive advantages, case studies </li></ul>iTunes is the world’s largest music retailer with mass distribution on iPods, phones, computers
  25. 28. Forums & Webinars <ul><li>Start your own forum and join forums in your industry </li></ul><ul><ul><li>Showcase your expertise, solve problems, get business! </li></ul></ul><ul><li>Host Webinars and archive them onto your Website/blog </li></ul>
  26. 30. LinkedIN <ul><li>A professional social networking site </li></ul><ul><li>Create a profile and use it as a professional Social Website </li></ul><ul><li>Link to your site and post your blogs here </li></ul><ul><li>Link in with associates and use as a networking tool </li></ul><ul><li>Join professional groups for ideas & business opportunities </li></ul><ul><li>80% of employers use LinkedIN as a primary resource for finding employees </li></ul>
  27. 32. Twitter <ul><li>A social hub to post short updates about your company </li></ul><ul><li>Quick, easy, and popular promotional tool </li></ul><ul><li>Increases the distribution channels to your Website </li></ul>From Feb 2008-Feb 2009 Twitter grew 1,382% to over 7 Million users
  28. 34. Facebook & Social/Cloud Sites <ul><li>Create a professional Facebook page as a secondary blog to strengthen your brand & promote the company </li></ul><ul><li>Easy to publish blog content and share outside Web content within the social network </li></ul><ul><li>Share Web content you like with like-minded social networks and grow your distribution list </li></ul><ul><li>Facebook has over 66 Million users! </li></ul>
  29. 35. We Are Industrial Suppliers…Is This for Us? <ul><li>Traditional marketing starts with market & personnel segmentation in an effort to target qualified audiences </li></ul><ul><ul><li>Aerospace, Medical, Military, Education, etc. </li></ul></ul><ul><ul><li>Engineers, Purchasing Agents, Executives, etc. </li></ul></ul><ul><li>When is the last time you met someone who said, “Hi, I’m Kit Noller, salesman in manufacturing.”? </li></ul><ul><li>The Internet has blurred the lines of demarcation and evolved to be one big social network of communication with personal control </li></ul><ul><li>You supply PEOPLE with solutions </li></ul>
  30. 36. You Supply PEOPLE With Solutions Powder Coating Services Scales Tools Programmable Instruments Aluminum Castings Boilers Textiles Contract Manufacturing Storage Solutions Safety Supplies Blowers Lighting Passive Components Conveyors Custom Machinery Heat Treating Soldering Products Metal Fabricating Laser Cutting
  31. 37. Industrial Supplier Blog
  32. 38. YouTube
  33. 40. Podcasts
  34. 41. Forums & Webinars
  35. 42. LinkedIN
  36. 43. Twitter
  37. 44. Be a Part of Established Web 2.0 Networks
  38. 45. When Should We Ride the Web 2.0 Wave?
  39. 46. Why Should You Adopt Web 2.0? <ul><li>Generate Business Opportunities </li></ul><ul><li>Give Your People a Voice </li></ul><ul><li>Use as a Sales Tool </li></ul><ul><li>Showcase Expertise </li></ul><ul><li>Showcase Product/Service Capabilities </li></ul><ul><li>Expand Your Network </li></ul><ul><li>Keep Up with Technology </li></ul>
  40. 47. Questions? Kit Noller Internet Marketing Specialist Phone: 610-934-0250 Fax: 610-934-0249 [email_address] Visit My Website www.kitnoller.com
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