VOLUME 2 | ISSUE 3	              MARCH 2012                                                                  Trademark Rev...
The TTAB also found the design of the bottle to be inherently distinctive, and neither a common geometrical shape nor a co...
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Trademark Review | January 2013

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The Trademark Review is a monthly newsletter prepared by Knobbe Martens attorneys covering relevant and current issues in trademark law.

In this Issue:
• Bottle Design and Bottle Cap Design Are Both Entitled to Trademark Registration
• Disney Owns Winnie-the-Pooh Trademarks
• Apple Loses Claim Against Amazon for Use of Appstore

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Trademark Review | January 2013

  1. 1. VOLUME 2 | ISSUE 3 MARCH 2012 Trademark Review VOLUME 3 | ISSUE 1 JANUARY 2013Bottle Design and Bottle Cap Design Are Both Entitled to TrademarkRegistrationThe US Patent and Trademark Office’s (“PTO”) Trademark Trial and Appeal Board (“TTAB”) held that the design of the container andcap of Scope Outlast mouthwash by Procter & Gamble (“P&G”) are each entitled to trademark protection. P&G sought to registerthe following container shape and cap design: The Examining Attorney at the PTO refused registration, finding that the marks were non-distinctive product packaging and merelyornamental.The TTAB considered whether the overall product packaging and cap design are each inherently distinctive. Based on theSupreme Court decision in Wal-Mart Stores, Inc. v. Samara Bros., Inc., 529 U.S. 205 (2000), the TTAB presumed that retailcustomers are “predisposed” to regard packaging, containers and other trade dress features as signals of the source of theproduct. Further, the TTAB found evidence in the record that bottle designs serve as source indicators in the retail market formouthwash products.As to the cap design, the TTAB found that it is (1) “clearly not a common geometric shape;” (2) unusual for mouthwash capsbecause of its “flared, asymmetrical sides on the top portion of the bottle cap that terminate in an undulating wave pattern arounda recessed central core;” and (3) not a mere refinement of or variation on existing mouthwash caps. Thus, the Board found thecap design meets the test of inherent distinctiveness. In This Issue • Bottle Design and Bottle Cap Design Are Both • Apple Loses Claim Against Amazon for Use of Entitled to Trademark Registration Appstore • Disney Owns Winnie-the-Pooh Trademarks
  2. 2. The TTAB also found the design of the bottle to be inherently distinctive, and neither a common geometrical shape nor a commonshape for oral care products. The Board determined that the Examining Attorney did not establish that the design is a mererefinement or variation of other mouthwash bottle designs.P&G owns several design patents for the bottle design in which P&G expressly claimed the design as ornamental. The ExaminingAttorney relied upon those design patents to support her refusal that the designs are merely ornamental. The TTAB found thatuse of the term “ornamental” under the Patent Act has a different meaning than under the Trademark Act and that the existence ofthe design patents neither supports nor disfavors registration of the designs as trademarks. Accordingly, the TTAB held that thedesigns are inherently distinctive, and ordered a reversal of the refusal to register.In re The Procter & Gamble Company (TTAB November 2012)Disney Owns Winnie-the-Pooh TrademarksStephen Slesinger, Inc. filed twelve opposition and cancellation proceedings with the TTAB, opposing Disney’s registration of varioustrademarks derived from the Winnie-the-Pooh works. Slesinger argued that Slesinger, not Disney, owned the marks. Disney arguedthat the issue of ownership of the marks had already been determined by a district court in a prior lawsuit between the parties. TheTTAB granted Disney’s motion for summary judgment and dismissed the case, finding that Disney’s ownership of the marks hadbeen previously determined by a district court. Slesinger appealed the ruling to the Federal Circuit Court of Appeals.The earlier lawsuit between Slesinger and Disney involved a royalty dispute between the parties. The district court in that case foundthat Slesinger granted its rights in the Winnie-the-Pooh works to Disney and could not claim infringement of any retained rights.Slesinger argued that the district court did not actually decide whether there was an assignment or a mere license of rights to theworks because that determination was not necessary to its judgment.The Federal Circuit agreed with the TTAB that the district court in the previous lawsuit extensively analyzed the ownership of themarks as an essential issue in the royalty dispute and issued a judgment that addressed all of Slesinger’s present arguments.Accordingly, the Federal Circuit affirmed the TTAB dismissal of the opposition and cancellation actions.Stephen Slesinger, Inc. v. Disney Enterprises, Inc. (Fed. Cir. Dec. 21, 2012).Apple Loses Claim Against Amazon for Use of AppstoreA California federal judge dismissed Apple, Inc.’s false advertising claim against Amazon.com Inc. in which Apple alleged thatAmazon’s use of “Appstore” infringes Apple’s rights in its “App Store” mark. The court found Apple had not produced any evidencethat consumers who access the Amazon Appstore would expect that it would be identical to the Apple App Store, particularlybecause the Apple App Store sells applications solely for Apple devices, while the Amazon Appstore sells applications solely forAndroid and Kindle devices.Apple, Inc. v. Amazon.com Inc., Case No. CV 11-01327 PJH (N.D. Cal. Jan. 2, 2013) 2 knobbe.com
  3. 3. Knobbe Martens Offices Orange County San Diego San Francisco Silicon Valley Los Angeles Riverside Seattle Washington DC© 2013 Knobbe Martens Olson & Bear LLP, a Limited Liability Partnership including Professional Corporations. All rights reserved. The information contained in thisnewsletter has been prepared by Knobbe, Martens, Olson & Bear, LLP and is for general informational purposes only. It does not constitute legal advice. While every efforthas been made to ensure the accuracy of the information contained in this newsletter, Knobbe Martens Olson & Bear LLP does not guarantee such accuracy and cannot beheld liable for any errors in or any reliance upon this information. Transmission of this newsletter is neither intended nor provided to create an attorney-client relationship,and receipt does not constitute an attorney-client relationship. You should seek professional counsel before acting upon any of the information contained in this newsletter. Who We Are Over 95% of our litigators hold technical degrees, including electrical engineering, computer science, mechanical engineering, chemistry, chemical engineering, biochemistry, biology, and physics. Many of our litigators are former Federal Circuit or district court clerks. With eight offices, Knobbe Martens represents clients in all areas of intellectual property law. • Exclusive practice in the area of intellectual property since 1962 • M ore than 250 lawyers, many of whom have advanced degrees in various technologies • I nternationally recognized leaders in IP across a vast spectrum of technology areas knobbe.com 3

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