REF: Registration of brand “CSUEB Pioneers” t-shirts in Outer Slavobia
URGENT! You sent me to open up the market here for CSUEB t-shirts but I have been informed by our newly-appointed distributor here that we do not have any brand name protection here. Worse yet, our contact here has told me, “Beware, piracy abounds!” What should we do?
Piracy and counterfeiting are serious problems in International Business. Piracy is the unlawful usage or theft of intellectual property; counterfeiting is generally considered the unlawful reproduction of goods or intellectual property. In both cases, it is without the permission of the owner.
Losses to business run in the billions.
This problem affects a wide range of products and industries, especially intellectual property , such as: