Your SlideShare is downloading. ×
0
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
M2 Reports In  Piracy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

M2 Reports In Piracy

1,234

Published on

Published in: Economy & Finance, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,234
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MEMO TO HQ FROM M2 <ul><li>TO: HQ 4670 </li></ul><ul><li>FROM: M2 </li></ul><ul><li>REF: Registration of brand “CSUEB Pioneers” t-shirts in Outer Slavobia </li></ul><ul><li>URGENT! You sent me to open up the market here for CSUEB t-shirts but I have been informed by our newly-appointed distributor here that we do not have any brand name protection here. Worse yet, our contact here has told me, “Beware, piracy abounds!” What should we do? </li></ul>
  • 2. BEWARE! PIRATES! <ul><li>Piracy and counterfeiting are serious problems in International Business. Piracy is the unlawful usage or theft of intellectual property; counterfeiting is generally considered the unlawful reproduction of goods or intellectual property. In both cases, it is without the permission of the owner. </li></ul><ul><li>Losses to business run in the billions. </li></ul><ul><li>This problem affects a wide range of products and industries, especially intellectual property , such as: </li></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Films </li></ul></ul><ul><ul><li>Products and Product designs/formulas </li></ul></ul><ul><ul><li>Brand names </li></ul></ul>
  • 3. SOFTWARE PIRACY <ul><li>Sandy Boulton, Director of </li></ul><ul><li>Piracy Prevention at </li></ul><ul><li>Autodesk (one of largest </li></ul><ul><li>software and digital content </li></ul><ul><li>companies in the world): </li></ul><ul><li>“ The damaging effects of </li></ul><ul><li>piracy on our customers, </li></ul><ul><li>developers, the economy, </li></ul><ul><li>and employment rates are </li></ul><ul><li>enormous.” </li></ul>SOURCE: TRENDS IN SOFTWARE PIRACY 1994-2002 BSA (Business Software Alliance)
  • 4. SOFTWARE PIRACY SOURCE: TRENDS IN SOFTWARE PIRACY 1994-2002 BSA
  • 5. SOFTWARE PIRACY SOURCE: TRENDS IN SOFTWARE PIRACY BY REGION - 2003 P 57
  • 6. SOFTWARE PIRACY SOURCE: TRENDS IN SOFTWARE PIRACY 1994-2002 BSA
  • 7. FILM PIRACY <ul><li>According to the Motion Picture Association of America (MPAA), the U.S. Motion Picture Industry lost $18.2 billion in 2005 to piracy. </li></ul><ul><li>Film piracy includes </li></ul><ul><ul><li>Premature release of “people’s heads” movies </li></ul></ul><ul><ul><li>Illegal duplication </li></ul></ul><ul><ul><li>Signal and broadcast theft </li></ul></ul><ul><ul><li>Internet Piracy </li></ul></ul><ul><ul><li>Parallel imports </li></ul></ul>
  • 8. PRODUCT PIRACY: FAKES <ul><li>Product Imitation </li></ul><ul><li>Example: fake CD’s </li></ul><ul><li>Product Formula piracy </li></ul><ul><li>Example: medicines with no active ingredients </li></ul><ul><li>Product design/style piracy </li></ul><ul><li>Example: watches </li></ul>
  • 9. PRODUCT KNOCK-OFFS <ul><li>Hermes bags: </li></ul><ul><li>Sell for $6,000 and have a trademark strap across the front </li></ul><ul><li>Similar jelly bags marketed at $98 </li></ul><ul><li>Source: Wall Street Journal Friday, April 9, 2004 B-1 </li></ul>
  • 10. PRODUCT PIRACY: FAKES Business Week, “Fakes!” February 7, 2005
  • 11. BRAND PIRACY <ul><li>Use or registration of brand name first before actual owner/developer. </li></ul><ul><li>Example: McDonald’s “Golden Arches” </li></ul><ul><li>Imitation of brand names. </li></ul><ul><li>Example: Bausch &amp; Lomb’s Ray Ban sunglasses become “Ran Bans.” </li></ul><ul><li>Use of highly similar logo design </li></ul>
  • 12. BRAND PIRACY <ul><li>“ It looks like our cup {and} it looks like our logo.” – Spokesperson for Starbuck’s </li></ul>
  • 13. BRAND PIRACY <ul><li>Starbucks Mexican style……CAFETOMAS! </li></ul>
  • 14. STRATEGIES TO MANAGE PIRACY <ul><li>SECURE LEGAL PROTECTION PRIOR TO MARKET ENTRY </li></ul><ul><li>HANDS-OFF STRATEGY </li></ul><ul><li>GO TO ARBITRATION </li></ul><ul><li>SEEK LEGAL PROSECUTION </li></ul><ul><li>WITHDRAW FROM MARKET </li></ul><ul><li>EDUCATE CONSUMERS </li></ul><ul><li>ORGANIZE INDUSTRY GROUPS </li></ul>
  • 15. STRATEGIES TO MANAGE PIRACY <ul><li>LOBBY GOVERNMENTS TO PUSH FOR INTERNATIONAL AGREEMENTS EMPHASIZING ENFORCEMENT </li></ul><ul><li>DEVELOP PRODUCT FREATURES WHICH DISCOURAGE OR THWART PIRACY </li></ul><ul><li>OFFER INCENTIVES AND TRAINING TO COUNTRIES WHO COMPLY </li></ul><ul><li>TRACK FLOW OF LEGITIMATE PRODUCTS </li></ul>
  • 16. IMPORTANT NOTE <ul><li>Even with WTO’s TRIPS, (Trade Related Aspects of Intellectual Property Rights), enforcement is difficult. </li></ul><ul><li>Not all legal systems protect intellectual property to the same degree. </li></ul><ul><li>Loopholes and shortcomings exist. </li></ul>

×