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Case Analysis Guide Long Format Mgmt4650
 

Case Analysis Guide Long Format Mgmt4650

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    Case Analysis Guide Long Format Mgmt4650 Case Analysis Guide Long Format Mgmt4650 Presentation Transcript

    • GUIDELINES FOR LONG-FORM CASE ANALYSIS
      • MANAGEMENT 4650
      • STRATEGIC MANAGEMENT
      • DR. GARY L. WISHNIEWSKY
      • Copyright 2007 – All Rights Reserved
      • GETTING STARTED
      • READ THE CASE COMPLETELY. DO NOT MAKE NOTES. PUT THE CASE ASIDE. REFLECT ON THE CASE INFORMATION.
      • READ THE CASE AGAIN AFTER HALF A DAY OR SO. NOW MAKE NOTES. BEGIN WITH THE CASE SITUATION: WHO, WHAT, WHERE, WHY, HOW.
      • BEGIN TO SEARCH FOR THE
      • KEY FACTORS IN THE CASE.
      • Copyright  2007. Wishniewsky
      GUIDELINES FOR CASE ANALYSIS
    • CONDUCTING FACTOR ANALYSIS IT IS DESIRABLE TO BEGIN BY IDENTIFYING THE SIGNIFICANT FACTORS IN THE CASE FIRST CONDUCTING CASE ANALYSIS IS LIKE BEING A DETECTIVE ONCE THE FACTORS ARE IDENTIFIED IT IS NECESSARY TO ANALYZE THEM TO FIND THEIR IMPORTANCE TO THE CASE Copyright  2007. Wishniewsky
    • CONDUCTING FACTOR ANALYSIS A GOOD WAY TO ISOLATE THE RELEVANCE OF EACH FACTOR IS TO CONSIDER THAT YOU HAVE ALL THE FACTORS INSIDE A GLASS CUBE YOU SHAKE THE CUBE AND THE FACTORS INSIDE VIGOROUSLY. THEN YOU VIEW THE FACTORS, AND THE CASE, THROUGH ONE OF THE FACES Copyright  2007. Wishniewsky
    • CONDUCTING FACTOR ANALYSIS AFTER NOTING DOWN VARIOUS FACTORS, YOU REPEAT THE PROCESS AGAIN UNTIL YOU ARE SATISFIED YOU’VE IDENTIFIED ALL FACTORS AND THEIR RELATIVE IMPORTANCE TO THE MAIN THEMES IN CASE NOW YOU ARE READY TO ORGANIZE THE FACTORS ACCORDING TO THEIR ORDER OF IMPORTANCE AND THEN FORMULATE YOUR CENTRAL ISSUE AND RECOMMENDATION Copyright  2007. Wishniewsky
    • GUIDELINES FOR CASE ANALYSIS
      • SECTION ONE CENTRAL ISSUE
      • BRIEFLY STATE THE CENTRAL ISSUE IN THE CASE.
      •   CONDENSE THE ISSUE INTO 5 TO 7 SENTENCES.
      •  
      • THIS MAY ALSO BE CONSIDERED THE "PROBLEM
      • STATEMENT" OR THE "OPPORTUNITY STATEMENT"
      •  
      • CONSIDER WHERE THE SITUATION
      • IS NOW, HOW IT DEVELOPED, WHY,
      • AND WHAT THE NEXT STEP(S) CAN BE.
      • Copyright  2007. Wishniewsky
      • WHEN APPLICABLE TO CASE FACTS, THE CENTRAL ISSUE SHOULD BE PROACTIVE AND LOOK TO THE FUTURE.
      •  
      • THE CENTRAL ISSUE SHOULD NOT BE A RESTATEMENT OF WHAT HAPPENED IN THE CASE IN THE PAST.
      •  
      • ASSUME WE HAVE ALL READ THE CASE. IT IS NOT NECESSARY TO RESTATE KEY FACTS.
      •  
      • USE CONCEPTS INSTEAD.
      • Copyright  2007. Wishniewsky
    • GUIDELINES FOR CASE ANALYSIS
      • SECTION TWO
      • RECOMMENDED COURSE OF ACTION
      • WHAT ARE YOUR PROPOSED COURSES OF ACTION?
      • CONDENSE ANALYSIS INTO 6 TO 8 PARAGRAPHS.
      •  
      •   WHAT SHOULD THE INDIVIDUAL, COMPANY, ORGANIZATION, GOVERNMENT, OR
      • SUBJECT OF THE CASE DO NOW?
      • Copyright  2007. Wishniewsky
      • THINK OF YOUR RECOMMENDATION AS “HOW TO SOLVE THE PROBLEM,” OR “HOW TO SEIZE THE OPPORTUNITY.”
      •  
      •   YOUR RECOMMENDATION MUST BE CONSISTENT WITH THE SITUATION AND THE
      • FACTS PRESENTED IN THE CASE. 
      • INTEGRATE YOUR UNDERSTANDING
      • OF MANAGEMENT, AND YOUR OWN
      • PERSONAL AND PROFESSIONAL EXPERIENCE.
      • Copyright  2007. Wishniewsky
    • GUIDELINES FOR CASE ANALYSIS
      • SECTION THREE SIGNIFICANT FACTORS
      • IDENTIFY THE KEY ISSUES IN THE CASE RELEVANT TO THE CENTRAL ISSUE AND TO YOUR RECOMMENDATION.
      •  
      •   NUMBER THE SIGNIFICANT FACTORS IN ORDER
      • OF IMPORTANCE TO YOUR RECOMMENDATION.
      • YOU MAY BE BRIEF AND WRITE IN EXECUTIVE
      • SUMMARY FORMAT WITH BULLETS AND PHRASES.
      •  
      •   USE STRATEGY AND MANAGEMENT CONCEPTS RATHER THAN SPECIFIC FACTS WHENEVER POSSIBLE.
      • Copyright  2007. Wishniewsky
    • GUIDELINES FOR CASE ANALYSIS
      • SECTION FOUR JUSTIFICATION
      • THIS IS THE HEART OF THE CASE ANALYSIS.
      • NOW JUSTIFY YOUR RECOMMENDATIONS.
      •  
      • BRIEFLY DISCUSS THE CENTRAL ISSUE AND
      • THE RECOMMENDED COURSES OF ACTION.
      •  
      • RELATE THE RELEVANCE AND THE
      • IMPORTANCE OF THE SIGNIFICANT
      • FACTORS TO THIS DISCUSSION.
      • Copyright  2007. Wishniewsky
      • THIS DISCUSSION MUST BE ANALYTICAL IN NATURE AND NOT REPEAT THE CASE FACTS.
      •  
      •   CONVINCE THE READER THAT YOUR RECOMMENDATIONS ARE THE ONLY WAY TO RESOLVE THE CASE SITUATION.
      •  
      •   BE THOROUGH AND USE AS
      • MANY PAGES AS NEEDED
      • FOR YOUR JUSTIFICATION.
      • EACH RECOMMENDATION
      • MUST BE SUPPORTED.
      • Copyright  2007. Wishniewsky
    • GUIDELINES FOR CASE ANALYSIS
      • SECTION FIVE FACTOR DISCUSSION
      • WRITE 2 TO 3 SHORT PARAGRAPHS FOR ALL OF
      • THE FACTORS IDENTIFIED IN SECTION THREE.
      •  
      •   DISCUSS THEIR SIGNIFICANCE AND
      • RELEVANCE TO THE CENTRAL
      • ISSUE AND TO YOUR
      • RECOMMENDATION.
      • Copyright  2007. Wishniewsky
    • GUIDELINES FOR CASE ANALYSIS
      • NOTE:
      • THE LONG-FORM
      • CASE ANALYSIS
      • SHOULD BE
      • DOUBLE-SPACED
      • ON AS MANY
      • PAGES OF PAPER
      • AS NEEDED.
      • Copyright  2007. Wishniewsky
    •  
    •  
    • GUIDELINES FOR CASE ANALYSIS
      • THE LONG-FORM CASE ANALYSIS ASSIGNMENT
      • IS A GROUP PROJECT. ALL TEAM MEMBERS
      • WILL RECEIVE THE SAME
      • GRADE FOR THE CASE.
      • Copyright  2007. Wishniewsky
    • GUIDELINES FOR CASE ANALYSIS
        • QUESTIONS
        • Copyright  2007. Wishniewsky