PR Internet Crises

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PR Internet Crises

  1. 1. Public Relations INTERNET CRISES
  2. 2. Flogs and Meat Puppets <ul><li>Wal-Mart breached transparency by not revealing the link of bloggers to Edelman </li></ul><ul><li>Sony breached transparency by creating a website for PSP seemingly created by a public </li></ul><ul><li>Facebook meat puppets pose a threat to transparency and company honesty </li></ul>
  3. 3. Privacy and Minors <ul><li>AOL breached search privacy by revealing search terms generated by users </li></ul><ul><li>MySpace did not actively thwart hacking into minor’s accounts </li></ul><ul><li>Xanga.com violated minors rights to anonymity </li></ul><ul><li>Little Debbies and Snackwells breached minor’s rights in asking for private information without parental consent </li></ul>
  4. 4. User Generated Content <ul><li>Chevy faced problems when a campaign for user-generated commercials backfired with attack commercials on Chevy </li></ul><ul><li>Malibu Rum ran into issues with a campaign for users to submit youtube.com videos for a contest </li></ul>

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