Building Leads With Blogging Final
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Building Leads With Blogging Final

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Actual results and historical data on the impact of blogging from an inbound marketing agency.

Actual results and historical data on the impact of blogging from an inbound marketing agency.

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Building Leads With Blogging Final Building Leads With Blogging Final Presentation Transcript

  • How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
  • How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
  • Agenda
    • Introduction – Chad Pollitt
    • Results for Blogging
    • Results adding SEO
    • Results adding Content Marketing
    • Blogging tips for search engine optimization (SEO), what to avoid
    • Social Media and its impact on blogging
    • Growing your Blog Audience & Subscribers
    • Free Download
    • Questions & Answers
    Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoBlog President CEO DK New Media
  • Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper
  • Introductions
    • Douglas Karr
    • CEO of DK New Media
    • Co-Author of Corporate Blogging for Dummies
    • Chief Blogger & Founder of the Marketing Technology Blog
    Twitter: #KunoBlog @DouglasKarr http://www.marketingtechblog.com http://www.dknewmedia.com http://www.corporatebloggingtips.com
  • Twitter: #KunoBlog Blogging – Why should I care? Filling the top of the funnel
  • Blogging Example #1 Getting started with 2-3 blogs/month Twitter: #KunoBlog
  • Blogging Example #2 Build to 12 blogs/month Twitter: #KunoBlog
  • Blogging Example #3 Blog every day - 28 blogs/month
  • Blogging Events -> Traffic #1 2-3 blogs/month Twitter: #KunoBlog
  • Blogging Events -> Traffic #2 12 blogs/month Twitter: #KunoBlog
  • Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter: #KunoBlog
  • What Happens When SEO is Added? Example #1 SEO + 12 blogs/month Twitter: #KunoBlog
  • Blogging and SEO Example #2 SEO + 12 blogs/month Twitter: #KunoBlog
  • Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter: #KunoBlog
  • Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter: #KunoBlog
  • Blogging and SEO What happens when you stop? Twitter: #KunoBlog
  • Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion
  • Blogging, SEO, & Content Marketing Example #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  • Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  • Blogging & Marketing Events -> Traffic #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
  • Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia
  • The Marketing (R)Evolution Traditional Tradigital Engagement Twitter: #KunoBlog
  • Why Blogging
    • Search
    • Social
    • Personable
    • Authoritative
    • Viral
    • Integrated
    • Automated
    Source: David Armano Twitter: #KunoBlog
  • Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter: #KunoBlog
  • The Big Picture
  • Ongoing Process Twitter: #KunoBlog
  • Analysis Keywords Competitors Promotion Twitter: #KunoBlog
  • Search Optimization
    • Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters
    • Build a robots.txt file that disallows directories you don ’ t want indexed, allows the rest, and points to your sitemap
    • Integrated an XML Sitemap that automatically publishes
    • Ping the Search Engines when your content changes
    Twitter: #KunoBlog
  • Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email
  • Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter: #KunoBlog
  • Optimization Visual Auditory Kinesthetic Twitter: #KunoBlog
  • Promote Social Media Social Network Paid and PR Twitter: #KunoBlog
  • Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter: #KunoBlog
  • Retention and Nurturing
    • Newsletter is vital
    • Nurtures leads
    • Push vs pull
    • Returns visitors
    Twitter: #KunoBlog
  • Why Facebook? Users to “Like” Companies?
    • 40% - to receive discounts
    • 39% - to show support
    • 36% - to get a “freebie”
    • 34% - to stay informed
    • 33% - to get updates on future products
    • 30% - to get updates on upcoming sales
    • 29% - for fun and entertainment
    • 25% - to get access to exclusive content
    • 22% - someone recommended it to me
    • 21% - to learn more about the company
    • 13% - for education about company topics
    • 13% - to interact (share ideas, provide feedback)
    Source: ExactTarget Twitter: #KunoBlog
  • Tools and Automation
    • What are you ranking on?
    • How do you track your rank?
    • How do you improve rank?
    • How do you automate posting?
    http://mkt.gs/gotoseomoz http://mkt.gs/gotosemrush http://mkt.gs/gotoauthoritylabs http://www.twitterfeed.com Twitter: #KunoBlog
  • Analytics
    • Use Campaigns!
    • Use Variables!
    • Use Conversions!
    • Use Funnels!
    Twitter: #KunoBlog
  • Does it Work?
    • DK New Media
      • Launched 18 Months Ago
      • Offices in downtown Indianapolis
      • Clients in US, CA, UK, FR, IT and NZ
      • 1 Book Deal
      • 12 speaking opportunities to relevant audiences
      • 35,000 visits per month from relevant audiences
      • 20,000 visits per month from new search visitors on relevant keywords
      • Profitable from Day 1, 3 FTEs with another 3 targeted for 2012
      • Expansion: Sponsored Blog, Radio Show, Newsletter, Video Channel
    Twitter: #KunoBlog
  • Text MKTG to 71813
    • Douglas Karr
    • @douglaskarr
    • http://about.me/douglaskarr
    • CEO, DK New Media
    • Author, Corporate Blogging for Dummies
    • Founder, The Marketing Technology Blog
    Twitter: #KunoBlog
  • Twitter: #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/
    • Download at: Facebook.com/kunocreative OR
    Twitter: #KunoBlog Blog Post Optimization Playbook Free Download
    • Blogging Tips & Tricks
    • Steps for Blog Post Optimization
    • Guide to Maximizing Traffic, Conversion & Leads
    • How to Maximize Subscribers & Fans
  • Questions & Answers
    • Slides Posted at: Kunocreative.com/blog OR
    Twitter: #KunoBlog