Infographics eng
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How to create infographics

How to create infographics

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Infographics eng Presentation Transcript

  • 1. Digital marketing by PhDr. Ladislava Knihová
  • 2. Willkommen Bienvenue Welcome welkom yôkoso Benvenuto Bienvenida tervetuloa
  • 3. Content marketing and Infographics i xx
  • 4. John Amos Comenius
  • 5. ORBIS PICTUS John Amos Comenius
  • 6. ORBIS PICTUS John Amos Comenius
  • 7. John Amos Comenius
  • 8. John Amos Comenius
  • 9. Content marketing and Infographics Information Graphic i xx
  • 10. Content marketing and Infographics i xx
  • 11. Content marketing and Infographics i xx
  • 12. Content marketing and Infographics i xx
  • 13. Content marketing and Infographics i xx
  • 14. Content marketing and Infographics i xx
  • 15. Content marketing and Infographics i xx
  • 16. Content marketing and Infographics i xx
  • 17. Content marketing and Infographics Editorial Infographics idea > story > research > content > design
  • 18. Content marketing and Infographics Editorial Infographics What makes an idea good ?? idea i xx
  • 19. Content marketing and Infographics IDEA: What makes an idea good ?? Editorial Infographics 1 Is it relevant to your target audience? 2 How does it help to achieve your communication objective? 3 Is it meaninful? idea i xx
  • 20. Content marketing and Infographics IDEA: What makes an idea good ?? Editorial Infographics 4 Will other people find it interesting? 5 Is it authentic? 6 Is it valuable? idea i xx
  • 21. Content marketing and Infographics RESEARCH: Data and source quality Editorial Infographics  accuracy of information  persuasive and consistent design  proper contextualization of the information research i xx
  • 22. Content marketing and Infographics RESEARCH: Data and source quality Editorial Infographics Would the New York Times be satisfied with the methodology employed by you? Would the New York Times be satisfied with the quality of the research content? research i xx
  • 23. Content marketing and Infographics RESEARCH: Infographics Editorial Rules for research 1 Make sure the source(s) tells/tell a story. 2 Make sure your sources are reliable. 3 Make sure your sources are relevant. 4 Limit your sources for consistency. research i xx
  • 24. Content marketing and Infographics CONTENT: Copywriting Editorial Infographics  address copywriting with integrity  move the story ahead  explain the information's significance content i xx
  • 25. Content marketing and Infographics CONTENT: Copywriting Editorial Infographics 1 Quantitative/data-driven infographics 2 Qualitative/entertaining infographics 3 Briefing 4 Design content i xx
  • 26. Content marketing and Infographics CONTENT: Copywriting Editorial Infographics 1 Layout + Hierarchy 2 Illustration + Design aesthetic 3 Branding opportunities 4 Data visualization best practices content i xx
  • 27. Content marketing and Infographics CONTENTEditorial Infographics your story DISTRIBUTION: Sharing  posting on your site  distributing your content  patience pays dividends story i xx
  • 28. Content marketing and Infographics INFORMATION DESIGN: Best practices Editorial Infographics  illustration  data  visualization design i xx
  • 29. Content marketing and Infographics THE FUTURE Infographics Editorial OF INFOGRAPHICS i xx
  • 30. Content marketing and Infographics Content marketing i xx
  • 31. Content marketing and Infographics Content marketing Goals:  entice readers  getting the message across quickly  memorable content & shareability i xx
  • 32. Content marketing and Infographics The beauty of data visualization Editorial Infographics i xx
  • 33. Content marketing and Infographics PRACTICE Editorial Infographics i xx
  • 34. Content marketing and Infographics PRACTICE Editorial Infographics 1 Create your own INFOGRAPHICS. 2 Sign it at the back, bring it next time and take part in an INFOGRAPHICS EXHIBITION. i xx
  • 35. Content marketing and Infographics Literature Editorial Infographics i xx
  • 36. Do you have any questions? info@educationonline.cz
  • 37. Digital marketing by PhDr. Ladislava Knihová