0
Digital marketing
by PhDr. Ladislava Knihová
Willkommen

Bienvenue

Welcome
welkom
yôkoso
Benvenuto
Bienvenida

tervetuloa
Content marketing and Infographics

i

xx
John Amos Comenius
ORBIS PICTUS

John Amos Comenius
ORBIS PICTUS

John Amos Comenius
John Amos Comenius
John Amos Comenius
Content marketing and Infographics

Information

Graphic

i

xx
Content marketing and Infographics

i

xx
Content marketing and Infographics

i

xx
Content marketing and Infographics

i

xx
Content marketing and Infographics

i

xx
Content marketing and Infographics

i

xx
Content marketing and Infographics

i

xx
Content marketing and Infographics

i

xx
Content marketing and Infographics
Editorial Infographics

idea >

story >

research >

content >

design
Content marketing and Infographics
Editorial Infographics

What makes
an idea good ??
idea
i

xx
Content marketing and Infographics
IDEA: What makes an idea good ??
Editorial Infographics
1

Is it relevant to your targe...
Content marketing and Infographics
IDEA: What makes an idea good ??
Editorial Infographics
4

Will other people find it in...
Content marketing and Infographics
RESEARCH: Data and source quality
Editorial Infographics
 accuracy of information
 pe...
Content marketing and Infographics
RESEARCH: Data and source quality
Editorial Infographics
Would the New York Times be
sa...
Content marketing and Infographics
RESEARCH: Infographics
Editorial Rules for research
1

Make sure the source(s) tells/te...
Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
 address copywriting with integrity
 move...
Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
1

Quantitative/data-driven infographics

2...
Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
1

Layout + Hierarchy

2

Illustration + De...
Content marketing and Infographics
CONTENTEditorial Infographics your story
DISTRIBUTION: Sharing
 posting on your site
...
Content marketing and Infographics
INFORMATION DESIGN: Best practices
Editorial Infographics
 illustration
 data

 visu...
Content marketing and Infographics
THE FUTURE Infographics
Editorial OF INFOGRAPHICS

i

xx
Content marketing and Infographics

Content
marketing

i

xx
Content marketing and Infographics

Content
marketing

Goals:

 entice readers
 getting the message across quickly

 me...
Content marketing and Infographics
The beauty of data visualization
Editorial Infographics

i

xx
Content marketing and Infographics
PRACTICE
Editorial Infographics

i

xx
Content marketing and Infographics
PRACTICE
Editorial Infographics
1

Create your own INFOGRAPHICS.

2

Sign it at the bac...
Content marketing and Infographics
Literature
Editorial Infographics

i

xx
Do you have
any questions?
info@educationonline.cz
Digital marketing
by PhDr. Ladislava Knihová
Upcoming SlideShare
Loading in...5
×

Infographics eng

705

Published on

How to create infographics

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
705
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
26
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Infographics eng"

  1. 1. Digital marketing by PhDr. Ladislava Knihová
  2. 2. Willkommen Bienvenue Welcome welkom yôkoso Benvenuto Bienvenida tervetuloa
  3. 3. Content marketing and Infographics i xx
  4. 4. John Amos Comenius
  5. 5. ORBIS PICTUS John Amos Comenius
  6. 6. ORBIS PICTUS John Amos Comenius
  7. 7. John Amos Comenius
  8. 8. John Amos Comenius
  9. 9. Content marketing and Infographics Information Graphic i xx
  10. 10. Content marketing and Infographics i xx
  11. 11. Content marketing and Infographics i xx
  12. 12. Content marketing and Infographics i xx
  13. 13. Content marketing and Infographics i xx
  14. 14. Content marketing and Infographics i xx
  15. 15. Content marketing and Infographics i xx
  16. 16. Content marketing and Infographics i xx
  17. 17. Content marketing and Infographics Editorial Infographics idea > story > research > content > design
  18. 18. Content marketing and Infographics Editorial Infographics What makes an idea good ?? idea i xx
  19. 19. Content marketing and Infographics IDEA: What makes an idea good ?? Editorial Infographics 1 Is it relevant to your target audience? 2 How does it help to achieve your communication objective? 3 Is it meaninful? idea i xx
  20. 20. Content marketing and Infographics IDEA: What makes an idea good ?? Editorial Infographics 4 Will other people find it interesting? 5 Is it authentic? 6 Is it valuable? idea i xx
  21. 21. Content marketing and Infographics RESEARCH: Data and source quality Editorial Infographics  accuracy of information  persuasive and consistent design  proper contextualization of the information research i xx
  22. 22. Content marketing and Infographics RESEARCH: Data and source quality Editorial Infographics Would the New York Times be satisfied with the methodology employed by you? Would the New York Times be satisfied with the quality of the research content? research i xx
  23. 23. Content marketing and Infographics RESEARCH: Infographics Editorial Rules for research 1 Make sure the source(s) tells/tell a story. 2 Make sure your sources are reliable. 3 Make sure your sources are relevant. 4 Limit your sources for consistency. research i xx
  24. 24. Content marketing and Infographics CONTENT: Copywriting Editorial Infographics  address copywriting with integrity  move the story ahead  explain the information's significance content i xx
  25. 25. Content marketing and Infographics CONTENT: Copywriting Editorial Infographics 1 Quantitative/data-driven infographics 2 Qualitative/entertaining infographics 3 Briefing 4 Design content i xx
  26. 26. Content marketing and Infographics CONTENT: Copywriting Editorial Infographics 1 Layout + Hierarchy 2 Illustration + Design aesthetic 3 Branding opportunities 4 Data visualization best practices content i xx
  27. 27. Content marketing and Infographics CONTENTEditorial Infographics your story DISTRIBUTION: Sharing  posting on your site  distributing your content  patience pays dividends story i xx
  28. 28. Content marketing and Infographics INFORMATION DESIGN: Best practices Editorial Infographics  illustration  data  visualization design i xx
  29. 29. Content marketing and Infographics THE FUTURE Infographics Editorial OF INFOGRAPHICS i xx
  30. 30. Content marketing and Infographics Content marketing i xx
  31. 31. Content marketing and Infographics Content marketing Goals:  entice readers  getting the message across quickly  memorable content & shareability i xx
  32. 32. Content marketing and Infographics The beauty of data visualization Editorial Infographics i xx
  33. 33. Content marketing and Infographics PRACTICE Editorial Infographics i xx
  34. 34. Content marketing and Infographics PRACTICE Editorial Infographics 1 Create your own INFOGRAPHICS. 2 Sign it at the back, bring it next time and take part in an INFOGRAPHICS EXHIBITION. i xx
  35. 35. Content marketing and Infographics Literature Editorial Infographics i xx
  36. 36. Do you have any questions? info@educationonline.cz
  37. 37. Digital marketing by PhDr. Ladislava Knihová
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×