Home Page Tour Purpose-centric Web

What is Kynetx?

Kynetx offers technology that helps you create Apps that

Kynetx offers technology that helps you create Apps that s t r e t c h

Kynetx offers technology that helps you create Apps that s t r e t c h across the web & beyond,

Kynetx offers technology that helps you create Apps that s t r e t c h across the web & beyond, and that are...

...context-aware,

...context-aware, cross-platform,

...context-aware, cross-platform, purpose-based,

...context-aware, cross-platform, purpose-based, in the cloud,

...context-aware, cross-platform, purpose-based, in the cloud, & use delivery end points

...context-aware, cross-platform, purpose-based, in the cloud, & use delivery end points (like add-ons & Information Cards)

...context-aware, cross-platform, purpose-based, in the cloud, & use delivery end points (like add-ons & Information Cards) that users choose (opt-in).

What does this mean?

What does this mean? That users can now experience the web the way they want.

And for the App Owner?

And for the App Owner? They tighten relationships with users, increase loyalty, sales, trafﬁc & create revolutionary ways to make money through new business models.

For example...

App Example Finding a Family-friendly Movie

App Example Finding a Family-friendly Movie This App helps users of the ClearPlay Family Friendly Movie Filtering service ﬁnd a movie on Netﬂix.

App Example Finding a Family-friendly Movie This App helps users of the ClearPlay Family Friendly Movie Filtering service find a movie on Netflix. When the user goes to Netflix and selects a movie, the app checks the ClearPlay site filter list to see if a filter is offered for that title.

App Example Finding a Family-friendly Movie This App helps users of the ClearPlay Family Friendly Movie Filtering service find a movie on Netflix. When the user goes to Netflix and selects a movie, the app checks the ClearPlay site filter list to see if a filter is offered for that title. If one exists, the movie is flagged with the ClearPlay logo and a link back to the site to download the specific filter is provided.

App Example Finding a Family-friendly Movie This App helps users of the ClearPlay Family Friendly Movie Filtering service find a movie on Netflix. When the user goes to Netflix and selects a movie, the app checks the ClearPlay site filter list to see if a filter is offered for that title. If one exists, the movie is flagged with the ClearPlay logo and a link back to the site to download the specific filter is provided. Purpose accomplished!

App Example - Local Shopping App

App Example - Local Shopping App This example is an app that helps shoppers in Oregon who want to ﬁnd local deals (their purpose!)

App Example - Local Shopping App This example is an app that helps shoppers in Oregon who want to ﬁnd local deals (their purpose!) Oregonians who “opt-in” and download the add-on, then search for “Used Cars,” see a different experience than other users.

App Example - Local Shopping App This example is an app that helps shoppers in Oregon who want to ﬁnd local deals (their purpose!) Oregonians who “opt-in” and download the add-on, then search for “Used Cars,” see a different experience than other users. As the search results paint, the Kynetx App reaches down into the results and pulls local result up to the top, highlights them, and adds a “Deals of the Week” video.

App Example - Local Shopping App This example is an app that helps shoppers in Oregon who want to ﬁnd local deals (their purpose!) Oregonians who “opt-in” and download the add-on, then search for “Used Cars,” see a different experience than other users. As the search results paint, the Kynetx App reaches down into the results and pulls local result up to the top, highlights them, and adds a “Deals of the Week” video. And, this app can work on ANY search engine or site.

Apps Across the Web & Beyond And it doesn’t stop there. Kynetx Apps can offer functionality anywhere that’s web-enabled like... Free Wiﬁ Access Brought to you by: Buy Two Boxes, Get One Free! Buy Two Boxes, Today Only! Get One Free! Golf Balls Today Only! Golf Balls Buy Now!

Apps Across the Web & Beyond And it doesn’t stop there. Kynetx Apps can offer functionality anywhere that’s web-enabled like... Using a Wi-Fi end point... Free Wiﬁ Access Brought to you by: Buy Two Boxes, Get One Free! Buy Two Boxes, Today Only! Get One Free! Golf Balls Today Only! Golf Balls Buy Now!

Apps Across the Web & Beyond And it doesn’t stop there. Kynetx Apps can offer functionality anywhere that’s web-enabled like... Using a Wi-Fi end point... On any web site... Free Wiﬁ Access Brought to you by: Buy Two Boxes, Get One Free! Buy Two Boxes, Today Only! Get One Free! Golf Balls Today Only! Golf Balls Buy Now!

Apps Across the Web & Beyond And it doesn’t stop there. Kynetx Apps can offer functionality anywhere that’s web-enabled like... Using a Wi-Fi end point... On any web site... Or search engine... Free Wiﬁ Access Brought to you by: Buy Two Boxes, Get One Free! Buy Two Boxes, Today Only! Get One Free! Golf Balls Today Only! Golf Balls Buy Now!

Apps Across the Web & Beyond And it doesn’t stop there. Kynetx Apps can offer functionality anywhere that’s web-enabled like... Using a Wi-Fi end point... On any web site... Or search engine... Free Wiﬁ Access Brought to you by: Or device. Buy Two Boxes, Get One Free! Buy Two Boxes, Today Only! Get One Free! Golf Balls Today Only! Golf Balls Buy Now!

Context-Aware Patent-pending Kynetx Tools also help you create apps that are “Context-Aware.” Context You are $ here

Context-Aware Patent-pending Kynetx Tools also help you create apps that are “Context-Aware.” Which means the programming language actually looks for user context (information) like... •geographic location, •the weather where they are, •the last web site they visited, •estimated gender, •session behavior, etc. Context It also uses a variety of context that users offer when they You are $ here “opt-in”, like... • memberships & affiliations, • interests & hobbies, • purchase intent, • experience preferences, • their favorite sports team, • education, etc.

Context-Aware Patent-pending Kynetx Tools also help you create apps that are “Context-Aware.” Which means the programming language actually looks for user context (information) like... •geographic location, •the weather where they are, •the last web site they visited, •estimated gender, •session behavior, etc. Context It also uses a variety of context that users offer when they You are $ here “opt-in”, like... • memberships & affiliations, • interests & hobbies, • purchase intent, • experience preferences, • their favorite sports team, • education, etc. And these are just a few examples... there are thousands of ways to use context with Kynetx Apps.

Cross-site, Cross-platform & Context-aware Context You are $ here app Search Engine Device Site 2 Site 1 Site 3

Cross-site, Cross-platform & Context-aware And, because Kynetx apps are in the cloud, they can help keep track of context across search engines, Context sites, platforms and devices... You are $ here giving the user all the advantages of a context-aware experience that goes with them wherever they go. app Search Engine Device Site 2 Site 1 Site 3

Cross-site, Cross-platform & Context-aware This allows the App owner (usually a developer or a business) to communicate with the user in smarter and smarter ways... and places. Using User Context You are $ here app

What Happens Then?

What Happens Then? 1. The user accomplishes the purpose they want, when and where is best for them.

What Happens Then? 1. The user accomplishes the purpose they want, when and where is best for them. 2. Organizations create tighter, longer-lasting, more fruitful relationships with their users (customers).

What Happens Then? 1. The user accomplishes the purpose they want, when and where is best for them. 2. Organizations create tighter, longer-lasting, more fruitful relationships with their users (customers). 3. Communities are formed that work across sites and devices.

What Happens Then? 1. The user accomplishes the purpose they want, when and where is best for them. 2. Organizations create tighter, longer-lasting, more fruitful relationships with their users (customers). 3. Communities are formed that work across sites and devices. And, the Internet becomes a happier & more prosperous place.

Want to create Kynetx Apps of your own? Anyone can create their own context automation apps using Kynetx Network Services. Click below to begin. Are you a Developer? We have a developer program for individuals that want to create & use Kynetx Apps. Get Started! Are you a Business? And we have a VAR program for businesses that want to create Kynetx Apps and resell them as product/services. Get Started!

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Home Page Tour Purpose-centric Web

by knightfour on Nov 23, 2009

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Home Page Tour Purpose-centric Web — Webinar Transcript