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Miami-Dade Libraries study - countywide PRESENTATION

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July 2014 survey by Bendixen and Amandi International (FULL)

July 2014 survey by Bendixen and Amandi International (FULL)


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  • 1. Support for Libraries in Miami-Dade County: A comprehensive survey of likely voters July 10, 2014
  • 2. Methodology Sample 5,200 interviews with likely registered voters in Miami-Dade County (400 interviews in each of the 13 County Commission Districts) Dates of Interviews June 27 – July 7, 2014 Languages of Interviews English, Spanish, Haitian-Creole Margin of Error 1.36 percentage points 2
  • 3. I. Perception and usage of the Miami-Dade County Library System 3
  • 4. Please tell me if you have a favorable or unfavorable opinion of the Miami-Dade County Library System? 0% 20% 40% 60% 80% 100% Don't know/No answer Somewhat/Very unfavorable Very/Somewhat favorable 13% 55% 26% 4 81% 6%
  • 5. How often do you visit any branch of the Miami-Dade County Public Library? 0% 20% 40% 60% Several times a week About once a week A few times a month About once a month About once every other month A few times a year Once a year or less Never 5% 7% 11% 10% 4% 17% 16% 30% 5
  • 6. How often do you visit any branch of the Miami-Dade County Public Library? 0% 20% 40% 60% Frequently Infrequently Never 37% 33% 30% 6
  • 7. 7 II. Library Funding Debate
  • 8. Issue Description Miami-Dade County is currently experiencing budget difficulties. In order to balance the budget, the County is considering a significant reduction in funding for the library system, which could lead to reductions in staff, hours, and services. 8
  • 9. Based on what you now know about the Miami-Dade Public Library System, do you support or oppose a significant cut to the library budget? 0% 20% 40% 60% 80% 100% Support Oppose Don't know/No answer 13% 80% 7% 9
  • 10. Library Funding Options The library fund currently generates about $30 million per year, but the current budget for the library system is $50 million, which means that the library budget could face a deficit of up to $20 million next year. There have been several proposals as to how the county should deal with this issue: • A) the library portion of the property tax should be increased to cover the shortage, which would represent an average increase of $25 per year per homeowner; • B) the county should make budget cuts to other county services in order to fund the libraries without raising taxes; • C) the library should reduce services – such as cutting back on programs and materials, reducing hours of operation and cutting back on staff. 10
  • 11. Which of these statements is closest to your opinion? 0% 20% 40% 60% 80% Increase library portion of property tax Make budget cuts from other county services without increasing taxes Reduce library services Don't know/No answer 27% 42% 18% 13% do not want to reduce library services 11 69%
  • 12. Proposal A: •The library portion of the property tax should be increased to cover the shortage, which would represent an average increase of $25 per year per homeowner. 12
  • 13. Regardless of how much you may or may not have heard about this issue, would you be in favor of increasing the library portion of the property tax to support the library system which would represent an average increase of $25 per year per homeowner or would you be against increasing the library portion of the property tax at all? 0% 20% 40% 60% In favor of increasing tax Against increasing tax Don't know/No answer 38% 58% 4% 13
  • 14. At the current rate, Miami-Dade’s Library System already spends less money per person on books and other materials than almost any other library system in the country and if this tax increase is not approved to close the gap in the budget, the system would have to further reduce services – including firing up to 56 percent of its librarians and other full-time staff, reducing spending on books, computers, reducing hours of operation by 35 percent, cutting back on programs like literacy programs for children and adults and potentially even closing branch locations. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 5% 27% 29% 15% 24% 14 53% 42%
  • 15. If the library portion of the property tax is not increased, the budget shortfall will mean that 56 percent of librarians in Miami-Dade County will lose their jobs. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 6% 24% 28% 16% 26% 15 54% 40%
  • 16. If the library portion of the property tax is not increased, the budget shortfall will mean that libraries will have to drastically cut back hours of operation from 6 days a week to 4 days a week and from 8 hours a day to 5 hours a day, on average. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 4% 26% 27% 15% 28% 16 55% 41%
  • 17. Statistics show that library usage has actually been increasing in recent years across the country, and the Miami-Dade Libraries provide important services to many members of the community, especially children and low income communities – such as literacy programs, cultural programs, computer and Internet access and others – and add to the overall quality of life for all Miami-Dade residents. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 3% 15% 50% 7% 25% 17 75% 22%
  • 18. Libraries are outdated and will probably soon be obsolete, they simply are no longer essential as a public service for the residents of Miami-Dade County. Given that we now have resources like the Internet, we can’t afford the luxury of spending millions more tax dollars on libraries. Opposition argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 3% 36% 16% 27% 18% 18 34% 63%
  • 19. Miami-Dade County has been facing major budget issues for the past several years and libraries just aren’t the highest priority. Any tax increases imposed on the residents should be reserved for more important priorities and services that benefit the majority of residents, such as funding for the public schools, police and fire services and infrastructure costs. Opposition argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 5% 27% 25% 15% 28% 19 53% 42%
  • 20. Now that you have heard some arguments on both sides of the issue, I’d like to ask you once more, would you be in favor of increasing the library portion of the property tax to support the library system or would you be against increasing the library portion of the property tax? Informed responses 0% 20% 40% 60% In favor of increasing tax Against increasing tax Don't know/No answer 41% 54% 5% 20
  • 21. Increase Library Tax Before Information After Information In favor of increasing tax 38% 41% Against increasing tax 58% 54% Don’t know/ No answer 4% 5% 21
  • 22. Proposal B: •The county should make budget cuts to other county services in order to fund the libraries without raising taxes. 22
  • 23. Another option being considered for funding the library budget shortfall without raising taxes could come from making budget cuts to other county services. Would you be in favor of funding the library budget shortfall by making budget cuts to other county services? 0% 20% 40% 60% Yes No Don't know/No answer 48% 39% 13% 23
  • 24. Would you be willing to cut back funding for the Police Department in order to support the Library? 0% 20% 40% 60% 80% Yes No Don't know/No answer 31% 67% 2% 24
  • 25. Would you be willing to cut back funding for the Parks and Recreation Department in order to support the Library? 0% 20% 40% 60% Yes No Don't know/No answer 46% 49% 5% 25
  • 26. Would you be willing to cut back funding for the Public Infrastructure, such as roads, sidewalks and public buildings, in order to support the Library? 0% 20% 40% 60% Yes No Don't know/No answer 54% 42% 4% 26
  • 27. Would you be willing to cut back funding for the Health and Human Services Department, which provides services such as meals to the elderly and shelter to victims of domestic violence, in order to support the Library? 0% 20% 40% 60% 80% 100% Yes No Don't know/No answer 12% 85% 3% 27
  • 28. Now that you have heard more information about possible scenarios to address the budget deficit that could be up to $20 million for the library system, which of the following three options do you want your County Commissioner to support when it comes to the library system funding? Informed responses 0% 20% 40% 60% Increase library portion of property tax Make budget cuts from other county services without raising taxes Reduce library services Don't know/ No answer 34% 33% 22% 11% 28 67% do not want to reduce library services
  • 29. Now that you have heard more information about possible scenarios to address the budget deficit that could be up to $20 million for the library system, which of the following three options do you want your County Commissioner to support when it comes to the library system funding? By Race/Ethnicity 0% 20% 40% 60% Increase library portion of property tax Make budget cuts to other county services Reduce library services Don't know/No answer 35% 34% 17% 14% 49% 25% 17% 10% 25% 37% 26% 12% Black White Anglo Hispanic 29
  • 30. Now that you have heard more information about possible scenarios to address the budget deficit that could be up to $20 million for the library system, which of the following three options do you want your County Commissioner to support when it comes to the library system funding? By Political party 30 0% 20% 40% 60% Increase library portion of property tax Make budget cuts to other county services Reduce library services Don't know/No answer 40% 31% 17% 12% 23% 36% 28% 12% 36% 31% 20% 13% Democrat Republican Independent
  • 31. Potential Solutions Before Information After Information Increase library portion of property tax 27% 34% Make budget cuts from other county services without raising taxes 42% 33% Reduce library services 18% 22% Don’t know/ No answer 13% 11% 31
  • 32. III. Inside the County Commission Districts 32
  • 33. • Based on what you know about the Miami-Dade Public Library System, do you support or oppose a significant cut to the library budget? 33
  • 34. Support Oppose Don´t know/ No answer District 1 – Barbara J. Jordan 10% 85% 6% District 2 – Jean Monestime 13% 79% 9% District 3 – Audrey Edmonson 12% 83% 5% District 4 – Sally A. Heyman 14% 80% 7% District 5 – Bruno A. Barreiro 11% 82% 7% District 6 – Rebecca Sosa 12% 81% 7% District 7 – Xavier Suarez 15% 80% 5% District 8 – Lynda Bell 11% 82% 7% District 9 – Dennis C. Moss 10% 80% 10% District 10 – Javier D. Souto 23% 69% 8% District 11 – Juan C. Zapata 13% 79% 8% District 12 – Jose “Pepe” Diaz 12% 83% 6% District 13 – Esteban Bovo, Jr. 17% 79% 5% 34
  • 35. Now that you have heard more information, which of the following three options do you want your county commissioner to support when it comes to the library system funding? A) The library portion of the property tax should be increased B) The county should make budget cuts to other county services in order to fund the libraries C) The library should reduce services, cutting back on programs and materials, reducing hours and cutting staff 35
  • 36. Library portion of the property tax should be increased Make budget cuts to other county services without raising taxes Reduce services Don’t know/ No answer District 1 35% 33% 18% 15% District 2 33% 32% 17% 18% District 3 37% 35% 17% 11% District 4 44% 24% 18% 14% District 5 31% 33% 24% 12% District 6 29% 34% 28% 10% District 7 46% 26% 20% 9% District 8 39% 31% 18% 12% District 9 32% 37% 18% 14% District 10 30% 40% 25% 6% District 11 30% 36% 24% 10% District 12 23% 41% 27% 10% District 13 27% 37% 25% 16% 36
  • 37. 37 IV. Demographics
  • 38. Race/Ethnicity 0% 20% 40% 60% Black White Anglo Hispanic Asian Another race Don't know/No answer 21% 24% 51% 1% 2% 1% 38
  • 39. Do you have any children under the age of 18 currently living at home with you? 20% 79% 1% Yes No No answer 39
  • 40. Annual Household Income 40 0% 20% 40% 60% Less than $25,000 $25,000 to $50,000 $50,000 to $75,000 $75,000 to $100,000 More than $100,000 Don't know/No answer 27% 23% 14% 9% 12% 15%
  • 41. Gender 42% 58% Male Female 41
  • 42. Home ownership 77% 21% 2% Homeowner Renter No answer 42
  • 43. Political Party 48% 36% 16% Democrat Republican Independent 43