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Support for Libraries in Miami-Dade County:
A comprehensive survey of likely voters
July 10, 2014
Methodology
Sample 5,200 interviews with likely
registered voters in
Miami-Dade County
(400 interviews in each of the
13 C...
I. Perception and usage of the
Miami-Dade County Library System
3
Please tell me if you have a favorable or
unfavorable opinion of the Miami-Dade County
Library System?
0% 20% 40% 60% 80% ...
How often do you visit any branch of the
Miami-Dade County Public Library?
0%
20%
40%
60%
Several
times a
week
About once
...
How often do you visit any branch of the
Miami-Dade County Public Library?
0%
20%
40%
60%
Frequently Infrequently Never
37...
7
II. Library Funding Debate
Issue Description
Miami-Dade County is currently
experiencing budget difficulties. In order
to balance the budget, the Cou...
Based on what you now know about the Miami-Dade Public
Library System, do you support or oppose a significant cut to the
l...
Library Funding Options
The library fund currently generates about $30 million per year, but
the current budget for the li...
Which of these statements is closest to your opinion?
0%
20%
40%
60%
80%
Increase library
portion of
property tax
Make bud...
Proposal A:
•The library portion of the
property tax should be increased
to cover the shortage, which
would represent an a...
Regardless of how much you may or may not have heard about this issue,
would you be in favor of increasing the library por...
At the current rate, Miami-Dade’s Library System already spends less money per person on books and other materials than al...
If the library portion of the property tax is not increased, the
budget shortfall will mean that 56 percent of librarians ...
If the library portion of the property tax is not increased, the budget shortfall will
mean that libraries will have to dr...
Statistics show that library usage has actually been increasing in recent years across the country, and the
Miami-Dade Lib...
Libraries are outdated and will probably soon be obsolete, they simply are no longer
essential as a public service for the...
Miami-Dade County has been facing major budget issues for the past several years and libraries
just aren’t the highest pri...
Now that you have heard some arguments on both sides of the issue, I’d like to ask you once
more, would you be in favor of...
Increase Library Tax
Before Information After Information
In favor of
increasing tax
38% 41%
Against
increasing tax
58% 54...
Proposal B:
•The county should make
budget cuts to other county
services in order to fund the
libraries without raising ta...
Another option being considered for funding the library budget shortfall without
raising taxes could come from making budg...
Would you be willing to cut back funding for the
Police Department in order to support the Library?
0%
20%
40%
60%
80%
Yes...
Would you be willing to cut back funding for the Parks and
Recreation Department in order to support the Library?
0%
20%
4...
Would you be willing to cut back funding for the Public
Infrastructure, such as roads, sidewalks and public buildings, in
...
Would you be willing to cut back funding for the Health and Human Services
Department, which provides services such as mea...
Now that you have heard more information about possible scenarios to address the budget
deficit that could be up to $20 mi...
Now that you have heard more information about possible scenarios to
address the budget deficit that could be up to $20 mi...
Now that you have heard more information about possible scenarios to
address the budget deficit that could be up to $20 mi...
Potential Solutions
Before Information After Information
Increase library portion
of property tax
27% 34%
Make budget cuts...
III. Inside the County Commission Districts
32
• Based on what you know about
the Miami-Dade Public Library
System, do you support or
oppose a significant cut to the
lib...
Support Oppose Don´t know/
No answer
District 1 – Barbara J. Jordan 10% 85% 6%
District 2 – Jean Monestime 13% 79% 9%
Dist...
Now that you have heard more information, which of the following three
options do you want your county commissioner to sup...
Library portion
of the property
tax should be
increased
Make budget cuts to
other county
services without
raising taxes
Re...
37
IV. Demographics
Race/Ethnicity
0%
20%
40%
60%
Black White
Anglo
Hispanic Asian Another
race
Don't
know/No
answer
21%
24%
51%
1% 2% 1%
38
Do you have any children under the age of
18 currently living at home with you?
20%
79%
1%
Yes
No
No answer
39
Annual Household Income
40
0%
20%
40%
60%
Less than
$25,000
$25,000 to
$50,000
$50,000 to
$75,000
$75,000 to
$100,000
More...
Gender
42%
58%
Male
Female
41
Home ownership
77%
21%
2%
Homeowner
Renter
No answer
42
Political Party
48%
36%
16%
Democrat
Republican
Independent
43
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Miami-Dade Libraries study - countywide PRESENTATION

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July 2014 survey by Bendixen and Amandi International (FULL)

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Transcript of "Miami-Dade Libraries study - countywide PRESENTATION "

  1. 1. Support for Libraries in Miami-Dade County: A comprehensive survey of likely voters July 10, 2014
  2. 2. Methodology Sample 5,200 interviews with likely registered voters in Miami-Dade County (400 interviews in each of the 13 County Commission Districts) Dates of Interviews June 27 – July 7, 2014 Languages of Interviews English, Spanish, Haitian-Creole Margin of Error 1.36 percentage points 2
  3. 3. I. Perception and usage of the Miami-Dade County Library System 3
  4. 4. Please tell me if you have a favorable or unfavorable opinion of the Miami-Dade County Library System? 0% 20% 40% 60% 80% 100% Don't know/No answer Somewhat/Very unfavorable Very/Somewhat favorable 13% 55% 26% 4 81% 6%
  5. 5. How often do you visit any branch of the Miami-Dade County Public Library? 0% 20% 40% 60% Several times a week About once a week A few times a month About once a month About once every other month A few times a year Once a year or less Never 5% 7% 11% 10% 4% 17% 16% 30% 5
  6. 6. How often do you visit any branch of the Miami-Dade County Public Library? 0% 20% 40% 60% Frequently Infrequently Never 37% 33% 30% 6
  7. 7. 7 II. Library Funding Debate
  8. 8. Issue Description Miami-Dade County is currently experiencing budget difficulties. In order to balance the budget, the County is considering a significant reduction in funding for the library system, which could lead to reductions in staff, hours, and services. 8
  9. 9. Based on what you now know about the Miami-Dade Public Library System, do you support or oppose a significant cut to the library budget? 0% 20% 40% 60% 80% 100% Support Oppose Don't know/No answer 13% 80% 7% 9
  10. 10. Library Funding Options The library fund currently generates about $30 million per year, but the current budget for the library system is $50 million, which means that the library budget could face a deficit of up to $20 million next year. There have been several proposals as to how the county should deal with this issue: • A) the library portion of the property tax should be increased to cover the shortage, which would represent an average increase of $25 per year per homeowner; • B) the county should make budget cuts to other county services in order to fund the libraries without raising taxes; • C) the library should reduce services – such as cutting back on programs and materials, reducing hours of operation and cutting back on staff. 10
  11. 11. Which of these statements is closest to your opinion? 0% 20% 40% 60% 80% Increase library portion of property tax Make budget cuts from other county services without increasing taxes Reduce library services Don't know/No answer 27% 42% 18% 13% do not want to reduce library services 11 69%
  12. 12. Proposal A: •The library portion of the property tax should be increased to cover the shortage, which would represent an average increase of $25 per year per homeowner. 12
  13. 13. Regardless of how much you may or may not have heard about this issue, would you be in favor of increasing the library portion of the property tax to support the library system which would represent an average increase of $25 per year per homeowner or would you be against increasing the library portion of the property tax at all? 0% 20% 40% 60% In favor of increasing tax Against increasing tax Don't know/No answer 38% 58% 4% 13
  14. 14. At the current rate, Miami-Dade’s Library System already spends less money per person on books and other materials than almost any other library system in the country and if this tax increase is not approved to close the gap in the budget, the system would have to further reduce services – including firing up to 56 percent of its librarians and other full-time staff, reducing spending on books, computers, reducing hours of operation by 35 percent, cutting back on programs like literacy programs for children and adults and potentially even closing branch locations. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 5% 27% 29% 15% 24% 14 53% 42%
  15. 15. If the library portion of the property tax is not increased, the budget shortfall will mean that 56 percent of librarians in Miami-Dade County will lose their jobs. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 6% 24% 28% 16% 26% 15 54% 40%
  16. 16. If the library portion of the property tax is not increased, the budget shortfall will mean that libraries will have to drastically cut back hours of operation from 6 days a week to 4 days a week and from 8 hours a day to 5 hours a day, on average. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 4% 26% 27% 15% 28% 16 55% 41%
  17. 17. Statistics show that library usage has actually been increasing in recent years across the country, and the Miami-Dade Libraries provide important services to many members of the community, especially children and low income communities – such as literacy programs, cultural programs, computer and Internet access and others – and add to the overall quality of life for all Miami-Dade residents. Supporting argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 3% 15% 50% 7% 25% 17 75% 22%
  18. 18. Libraries are outdated and will probably soon be obsolete, they simply are no longer essential as a public service for the residents of Miami-Dade County. Given that we now have resources like the Internet, we can’t afford the luxury of spending millions more tax dollars on libraries. Opposition argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 3% 36% 16% 27% 18% 18 34% 63%
  19. 19. Miami-Dade County has been facing major budget issues for the past several years and libraries just aren’t the highest priority. Any tax increases imposed on the residents should be reserved for more important priorities and services that benefit the majority of residents, such as funding for the public schools, police and fire services and infrastructure costs. Opposition argument 0% 20% 40% 60% 80% 100% Don't know/No answer Not convincing/Don't believe Very/Somewhat convincing 5% 27% 25% 15% 28% 19 53% 42%
  20. 20. Now that you have heard some arguments on both sides of the issue, I’d like to ask you once more, would you be in favor of increasing the library portion of the property tax to support the library system or would you be against increasing the library portion of the property tax? Informed responses 0% 20% 40% 60% In favor of increasing tax Against increasing tax Don't know/No answer 41% 54% 5% 20
  21. 21. Increase Library Tax Before Information After Information In favor of increasing tax 38% 41% Against increasing tax 58% 54% Don’t know/ No answer 4% 5% 21
  22. 22. Proposal B: •The county should make budget cuts to other county services in order to fund the libraries without raising taxes. 22
  23. 23. Another option being considered for funding the library budget shortfall without raising taxes could come from making budget cuts to other county services. Would you be in favor of funding the library budget shortfall by making budget cuts to other county services? 0% 20% 40% 60% Yes No Don't know/No answer 48% 39% 13% 23
  24. 24. Would you be willing to cut back funding for the Police Department in order to support the Library? 0% 20% 40% 60% 80% Yes No Don't know/No answer 31% 67% 2% 24
  25. 25. Would you be willing to cut back funding for the Parks and Recreation Department in order to support the Library? 0% 20% 40% 60% Yes No Don't know/No answer 46% 49% 5% 25
  26. 26. Would you be willing to cut back funding for the Public Infrastructure, such as roads, sidewalks and public buildings, in order to support the Library? 0% 20% 40% 60% Yes No Don't know/No answer 54% 42% 4% 26
  27. 27. Would you be willing to cut back funding for the Health and Human Services Department, which provides services such as meals to the elderly and shelter to victims of domestic violence, in order to support the Library? 0% 20% 40% 60% 80% 100% Yes No Don't know/No answer 12% 85% 3% 27
  28. 28. Now that you have heard more information about possible scenarios to address the budget deficit that could be up to $20 million for the library system, which of the following three options do you want your County Commissioner to support when it comes to the library system funding? Informed responses 0% 20% 40% 60% Increase library portion of property tax Make budget cuts from other county services without raising taxes Reduce library services Don't know/ No answer 34% 33% 22% 11% 28 67% do not want to reduce library services
  29. 29. Now that you have heard more information about possible scenarios to address the budget deficit that could be up to $20 million for the library system, which of the following three options do you want your County Commissioner to support when it comes to the library system funding? By Race/Ethnicity 0% 20% 40% 60% Increase library portion of property tax Make budget cuts to other county services Reduce library services Don't know/No answer 35% 34% 17% 14% 49% 25% 17% 10% 25% 37% 26% 12% Black White Anglo Hispanic 29
  30. 30. Now that you have heard more information about possible scenarios to address the budget deficit that could be up to $20 million for the library system, which of the following three options do you want your County Commissioner to support when it comes to the library system funding? By Political party 30 0% 20% 40% 60% Increase library portion of property tax Make budget cuts to other county services Reduce library services Don't know/No answer 40% 31% 17% 12% 23% 36% 28% 12% 36% 31% 20% 13% Democrat Republican Independent
  31. 31. Potential Solutions Before Information After Information Increase library portion of property tax 27% 34% Make budget cuts from other county services without raising taxes 42% 33% Reduce library services 18% 22% Don’t know/ No answer 13% 11% 31
  32. 32. III. Inside the County Commission Districts 32
  33. 33. • Based on what you know about the Miami-Dade Public Library System, do you support or oppose a significant cut to the library budget? 33
  34. 34. Support Oppose Don´t know/ No answer District 1 – Barbara J. Jordan 10% 85% 6% District 2 – Jean Monestime 13% 79% 9% District 3 – Audrey Edmonson 12% 83% 5% District 4 – Sally A. Heyman 14% 80% 7% District 5 – Bruno A. Barreiro 11% 82% 7% District 6 – Rebecca Sosa 12% 81% 7% District 7 – Xavier Suarez 15% 80% 5% District 8 – Lynda Bell 11% 82% 7% District 9 – Dennis C. Moss 10% 80% 10% District 10 – Javier D. Souto 23% 69% 8% District 11 – Juan C. Zapata 13% 79% 8% District 12 – Jose “Pepe” Diaz 12% 83% 6% District 13 – Esteban Bovo, Jr. 17% 79% 5% 34
  35. 35. Now that you have heard more information, which of the following three options do you want your county commissioner to support when it comes to the library system funding? A) The library portion of the property tax should be increased B) The county should make budget cuts to other county services in order to fund the libraries C) The library should reduce services, cutting back on programs and materials, reducing hours and cutting staff 35
  36. 36. Library portion of the property tax should be increased Make budget cuts to other county services without raising taxes Reduce services Don’t know/ No answer District 1 35% 33% 18% 15% District 2 33% 32% 17% 18% District 3 37% 35% 17% 11% District 4 44% 24% 18% 14% District 5 31% 33% 24% 12% District 6 29% 34% 28% 10% District 7 46% 26% 20% 9% District 8 39% 31% 18% 12% District 9 32% 37% 18% 14% District 10 30% 40% 25% 6% District 11 30% 36% 24% 10% District 12 23% 41% 27% 10% District 13 27% 37% 25% 16% 36
  37. 37. 37 IV. Demographics
  38. 38. Race/Ethnicity 0% 20% 40% 60% Black White Anglo Hispanic Asian Another race Don't know/No answer 21% 24% 51% 1% 2% 1% 38
  39. 39. Do you have any children under the age of 18 currently living at home with you? 20% 79% 1% Yes No No answer 39
  40. 40. Annual Household Income 40 0% 20% 40% 60% Less than $25,000 $25,000 to $50,000 $50,000 to $75,000 $75,000 to $100,000 More than $100,000 Don't know/No answer 27% 23% 14% 9% 12% 15%
  41. 41. Gender 42% 58% Male Female 41
  42. 42. Home ownership 77% 21% 2% Homeowner Renter No answer 42
  43. 43. Political Party 48% 36% 16% Democrat Republican Independent 43
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