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  • 1. Digital TrainingComes of AgeMichele McLellan and Eric NewtonKnight Chair LuncheonAug. 9, 2012, AEJMC, Chicago
  • 2. Growing demand8070605040 Demand for30 training 24% dissatisfied with20 training opportunities (2012)10 0 2002 2012 Other top concerns: Pay, job security
  • 3. Most wanted: Digital 70 60High demand: 50 40•Multimedia 30•Data analysis Demand for digital training 20•Technology 10 0 2006 2012
  • 4. Impact and reach 96% use 80% likely to 80% train others training in work recommend to (2012) (2012) others (2012)500 trained more than 18,000 others
  • 5. E-learning revolution 60 50Seven in 10 said virtual 40training is as good asor better than in- 30 Participated inperson training 20 virtual training 10 0 2002 2006 2012
  • 6. Training centers adaptTrained 2,500 in 2010-11 More than 215,000 Knight Stanford registered users fellowships focus on digital innovation
  • 7. A do-over moment? Historic lack of E-learning offersinvestment by news low-cost alternative industry for many topics
  • 8. Is higher education next? By 2020 in higher education, “there will be mass adoption of teleconferencing and distance learning… a transition to ‘hybrid’ classes.”July 2012
  • 9. Questions? Michele McLellan and Eric Newton Knight Chair Luncheon Aug. 9, 2012, AEJMC, ChicagoThank you