Research Institute<br />Research Institute<br />Siena College Research Institute<br />The Impacts of the Zone of Ambivalen...
Public Opinion Poll Process<br />
Public Opinion Poll Process<br />Poll<br />Press<br />Politicians<br />
Snapshot of Electorate<br />  Public Opinion Polling<br />
Political Push Polls<br />Candidates may have polls constructed in ways that <br />“push” respondents to the position they...
Politicians Manipulating Press<br />
Press Spinning Numbers<br />
Uninformed/Uninvolved Public<br />The uninformed and uninvolved come to think that their participation is unnecessary, sin...
Alert and Knowledgeable Citizenry<br />in 1961, President Dwight D. Eisenhower averred that  “only an alert and knowledgea...
The Opinion Makers<br />As Moore states, the most accurate portrayal of those who support or oppose an issue consists of t...
Forced Choice Survey<br />The reality of the monitorial, self-interested, uninformed citizen becomes lost in the limiting ...
Forced Choice<br />
Emotional Intensity Scale<br />
Rational Intensity Scale<br />
Comparing Survey Methods<br />
Declining Intensity of Forced Choice Surveys<br />
Declining Intensity: Property Tax Cap<br />
Declining Intensity: Wine in Supermarkets<br />
Analyzing Directive and Permissive Opinions<br />27%<br />37%<br />36%<br />
Conclusions<br />
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Zone of Ambivalence AAPOR Presentation

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Based on a paper by Dr. Don Levy on the Zone of Ambivalence.

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Zone of Ambivalence AAPOR Presentation

  1. 1. Research Institute<br />Research Institute<br />Siena College Research Institute<br />The Impacts of the Zone of Ambivalence: <br />Considering the Impact of Ignoring the Measurement of Apathy, Indecision and Lack of Information <br />Dr. Don Levy<br />Ashley Koning<br />May 13, 2011<br />
  2. 2. Public Opinion Poll Process<br />
  3. 3. Public Opinion Poll Process<br />Poll<br />Press<br />Politicians<br />
  4. 4. Snapshot of Electorate<br /> Public Opinion Polling<br />
  5. 5. Political Push Polls<br />Candidates may have polls constructed in ways that <br />“push” respondents to the position they prefer<br />
  6. 6. Politicians Manipulating Press<br />
  7. 7. Press Spinning Numbers<br />
  8. 8. Uninformed/Uninvolved Public<br />The uninformed and uninvolved come to think that their participation is unnecessary, since the rest of the electorate seems to have already decided. <br />
  9. 9. Alert and Knowledgeable Citizenry<br />in 1961, President Dwight D. Eisenhower averred that “only an alert and knowledgeable citizenry” could assure that “… security and liberty [might]… prosper together” in the United States.<br />
  10. 10. The Opinion Makers<br />As Moore states, the most accurate portrayal of those who support or oppose an issue consists of those who truly care about an issue’s outcome. <br />
  11. 11. Forced Choice Survey<br />The reality of the monitorial, self-interested, uninformed citizen becomes lost in the limiting forced choice answers. <br />With providing citizens only yes-or-no/either-or/this-or-that options, polls and press disguise an often centrist, undecided, or even apathetic public as an overly ardent and activist citizenry that appears to foster clearly defined opinions for each and every issue. <br />
  12. 12. Forced Choice<br />
  13. 13. Emotional Intensity Scale<br />
  14. 14. Rational Intensity Scale<br />
  15. 15. Comparing Survey Methods<br />
  16. 16.
  17. 17.
  18. 18. Declining Intensity of Forced Choice Surveys<br />
  19. 19. Declining Intensity: Property Tax Cap<br />
  20. 20. Declining Intensity: Wine in Supermarkets<br />
  21. 21. Analyzing Directive and Permissive Opinions<br />27%<br />37%<br />36%<br />
  22. 22. Conclusions<br />

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