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Transcript

  • 1. Where do wego from here? Social Networking
  • 2. Leaving Personal,Heading for Professional Our focus will be on business needs and goals.
  • 3. What You Should Already Have• Website: setting up camp.• Facebook: scouting the area.• Twitter: in the wilderness.• Trailblazing: reserving usernames and accounts.
  • 4. Map
  • 5. Business Goals for Social Networking• Brand Awareness• Information Distribution• Lead Generation• Customer Support
  • 6. The Basics of Brand Awareness• Show up: it’s half the battle.• Look good: avatars/backgrounds.• Say something smart: content is king.• Rinse and repeat: be consistent.
  • 7. Spreading the Word:Information Distribution• Show off: spread the news.• Educate: share information.• Promote: offer deals.• Party: have events.• Track: short links and analytics.
  • 8. Getting to Know People: Lead GenerationFacebook Twitter• Fan pages. • Build relationships,• Capture leads with interact, and gain custom pages. followers.• Ads with a call-to-action. • Search for your brand• Facebook SEO (search and keywords. engine optimization). • Send traffic to your camp. • Flatter with lists.
  • 9. Maintaining Camp: Support and ServiceSupport Service• Questions/Complaints. • Start listening:• Have a plan in place. – Saved Searches – Google Alerts• Guide to a solution. • Respond as quickly as possible. • Start saying thank you.
  • 10. New Kids on the Block• Location-based services: Foursquare, Gowalla, Twitter Places, Yelp.• Smarter and cheaper mobile devices: Android, iPhone, iPad.• Tools and apps: TweetDeck, CoTweet.• Gaming: Facebook and Farmville.
  • 11. Still Hip• Blogging• YouTube, Vimeo, Etc.• Image Sharing, Flickr, Etc.• LinkedIn• Niche Communities
  • 12. Not Quite Hip• MySpace• Google Reader• Upcoming• Stumble Upon• Delicious
  • 13. Not Hip• Google Buzz• Ning• Orkut• Friendster• Plaxo
  • 14. Thank youQUESTIONS?