Twitter & LinkedIn

hello.

i’m christopherdecaro. i work atkneadle as creativedirector.

i’ve done work fortoshiba, microsoft,gary vaynerchuk,edison, oracle,lincoln, danaher andmany others.

today we’ll betalking about twitterand linkedin.

settingthe stage

globaltraffic rankfacebook 2twitter 9linkedin 16myspace 80

demographicsfacebook twitter linkedinaverage age 38 average age 39 average age 44male/female 46/54 male/female 48/52 male/female 54/46college grad 22% college grad 28% college grad 78%income 100k+ 11% income 100k+ 11% income 100k+ 52%users 700 million users 200 million users 100 millionus users 30% us users 40% us users 50%

social currencyfacebook twitter linkedinfriends followers connectionslikes lists recommendations

before weget started

you area brand

even whenit’s business,it’s personal

keep it real

it’s notoptional

twitter

twitter has itsorigins in sms; it hasbecome the citizenband radio of theinternet.

twitter is simple:140 characters, @replies, retweetingand directmessages.

should you have abusiness or personaltwitter account? theanswer is both.

twitter is aboutsharing and helping;find your flock.

as a business ontwitter considerscheduling, usingtools and beresponsive.

linkedin is a networkfor professionals.

linkedin is greatfor finding leads,hunting for a joband improvingyour seo.

linkedin has thelowest barrier toentry and is theeasiest to maintain.

join groups, ask forrecommendations andget introductions to findyour crowd on linkedin.

the hardest partof linkedin iscompleting yourprofile; it’s also themost effective thingto do.

update linkedinweekly and growyour connectionsslowly.

you don’t need apaid account to uselinkedin well.

questionsthank you

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Twitter & LinkedIn

by Kneadle on Jun 03, 2011

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Twitter & LinkedIn — Presentation Transcript