LinkedIn for Business What, Why & How

What, Why & How

Agenda LinkedIn - What do you know? Business social networking Twitter, Facebook How to get started What next?

LinkedIn - What do you know?

Business social networking

Twitter, Facebook

How to get started

What next?

What is LinkedIn? Contact Network Direct and Indirect connections Job postings Research potential employees/customers Ask & Answer Questions (become the expert) Professional introductions

Contact Network

Direct and Indirect connections

Job postings

Research potential employees/customers

Ask & Answer Questions (become the expert)

Professional introductions

Your business billboard Groups Polls Applications

Your business billboard

Groups

Polls

Applications

Do’s & Don’ts Do: Keep it professional Keep it updated Allocate time Don’t Use the “standard invitation” language Network with people you don’t know Be negative (respond positively or not at all)

Do:

Keep it professional

Keep it updated

Allocate time

Don’t

Use the “standard invitation” language

Network with people you don’t know

Be negative (respond positively or not at all)

How to get started #1 Build a profile Headline with keywords, picture, contact information, website, interests #2 Connect to your business contacts #3 Ask and answer questions

#1 Build a profile

Headline with keywords, picture, contact information, website, interests

#2 Connect to your business contacts

#3 Ask and answer questions

What’s next Recommend and introduce colleagues Learn about your network, your contacts and their contacts Add Outlook or browser toolbar to stay connected Incorporate into your business life at least once a week

Recommend and introduce colleagues

Learn about your network, your contacts and their contacts

Add Outlook or browser toolbar to stay connected

Incorporate into your business life at least once a week

What else? Join and/or start & run groups Recommend each other and solicit recommendations Look for other business people with similar business interests as potential customers

Join and/or start & run groups

Recommend each other and solicit recommendations

Look for other business people with similar business interests as potential customers

Hints Keep updated Invite “People you may know” List your self as a speaker Get creative - see what others in your industry are doing & saying Get started, start slowly, get it right

Keep updated

Invite “People you may know”

List your self as a speaker

Get creative - see what others in your industry are doing & saying

Get started, start slowly, get it right

Applications Wordpress (Blog) Slideshare (Presentations on the web) Box.net (File storage on the web) Polls Huddle (Group collaboration)

Wordpress (Blog)

Slideshare (Presentations on the web)

Box.net (File storage on the web)

Polls

Huddle (Group collaboration)

Exercise Find someone or something Locate an interesting group Assignment: Invite each other and all business contacts Review “Duct Tape Marketing” website

Find someone or something

Locate an interesting group

Assignment: Invite each other and all business contacts

Review “Duct Tape Marketing” website

Questions? Contact: Ken Nangle [email_address] [email_address] Ken Nangle Consulting/OMBNexgen

Contact:

Ken Nangle

[email_address]

[email_address]

Ken Nangle Consulting/OMBNexgen