Creating a Blog<br />Work within your interests<br />Choose something that you can be an expert at<br />Appeal to a specific audience<br />Have fun and be honest<br />
Positioning Your Blog<br />Identify what type of blog you wish to create<br />Find a host that suits your needs and your style<br />Tag your blog with care: choose words that will optimize your blog in other people’s search results<br />
Naming Your Blog<br />Select something gripping and descriptive<br />Keep your audience in mind<br />Be picky<br />
Selecting a Blog Host<br />Make sure your host meets all your needs<br />Fellow bloggers should share your interests<br />How popular is your host?<br />
Search Engine Optimization<br />Using your carefully selected keywords, enter your url to popular search engines so that your blog is at the top of the results page<br />Popular websites like Google, Yahoo, and Bing are great starting places<br />Optimize frequently so that your blog is not forgotten<br />
Expanding Your Readership<br />Use other social media networks like Facebook or Myspace to expand your readership<br />
Building Credibility<br />Your readers must trust you as an expert of your blog<br />An honest approach will build a confidence in your readers <br />
Making a Profit<br />Adding banners, side bars, and in text links to your blog will allow advertisers to share space on your blog, making you money for every visitor that enters a sponsored websites<br />
Maintaining a Relationship with your Blog and Readers<br />By frequently updating your blog with interesting posts, readers will continue visiting<br />Adding the ability for readers to comment allows for an interactive relationship with your readers that will make them feel like part of a community<br />An involved blogger will inspire involved readers<br />
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