Music Video Analyse Application of Goodwin’s TheoryDamien Marley & Nas – Nah Mean
Genre Characteristics • The typical genre characteristic of Hip Hop videos is to include a large part of performance element as outlined in my other slides. This is once again present within the video, and it is the only element present in this video.Damien Marley & Nas - Nah Mean Public Enemy – Fight The Power(2010) (1989)I purposely chose to analyse this video because unlike the other video’s I chose, it doesnot follow the conventions of modern hip hop (described in other two music analyse slideshows). It does not glamorize cars, money or clothes nor does it justify or legitimate thevoyeuristic treatment of the female body. This mirrors the conventions of early hip hopvideos as shown by the similarities between the two screen shots. They both showscenes of the community coming together rather than focus upon individual achievementlike modern hip hop. The main differences is the representation of the artist and theissues explored through the lyrics. Early hip hop tends to try tackle socio-economic andpolitical issues through lyrics, where as modern rap is often talk of selfish wants andneeds. ‘Nah Mean’ is an example of modern hip hop with the lyrics and video of early HipHop.
Lyrics and Visuals• Goodwin’s theory states that there will be a relationship between the lyrics and the visuals. This relationship can be amplifying, contradicting or illustrative.• An example of an illustrative connection between the lyrics and visuals is when the artist says “We no like the sound of siren” this is accompanied bya mediumshot of children running after a police car as it leaves showing the discontent of the community with a police presence in that area. Children chasing police car away.• An example of amplifying the lyrics is when the artist says ‘Nah Mean’ and everybody in the background on screen says it as well and puts there hands in the sky. This is useful as it amplifies the meaning of the lyrics ‘Nah mean’ and makes it seem to apply to the whole community.
Music and Visuals• The relationship between the music and visuals could be Secondly the video consists mainly of one continuous described as amplifying. As the song adopts many musical shot and the excitement is provided by the people in similarities to reggae music, an older genre of music, and is the video and artists performance. The camera follows accompanied by a more traditional type of rap (as explained a crowd as they walk, fronted by the two artists in previous slides), the music video reflects these more creating a sense of a strong group all united. This is far traditional musical traits. from modern day hip hop videos which have cuts very• Firstly the music video is in black and white which is done to regularly, and often place emphasis upon the main amplify the traditional feel of the music video. artist the entire way through.
Demands of the record label.• Goodwin claims that the record labels will demand lots of close ups of the artists in order to create familiarity with the audience. This is present at the very start of the video with the camera rotating around the two artists. However throughout the video the artists are placed at the front of the crowd but the camera seems to focus just as much upon the other members of the crowd as the is does the artists. I think this is because the song follows traditional conventions of hip hop and therefore the lyrics are more about common problems of people, therefore the video is used to show these people. Therefore the focus is upon the crowd as a whole as oppose to only the two artists. This is illustrative of where Goodwin’s theory cannot explain the conventions of the video.
Voyeuristic treatment• There are no examples of voyeuristic treatment within this video. This also does not comply with Goodwin’s theory.
Intertextual references• There are no intertextual references in this video.