Coca Cola Mobile Marketing

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

10 comments

Comments 1 - 10 of 10 previous next Post a comment

+ guest35e06 6 months ago
I received a SMS message that my mobile No has won a GBP 250,000. I was told to e_mail my name and PIN No to cocacolaclaims2009@live.com, which I have respond to this mail id. request clarify by E_Mail to nisarskhatib@gmail.com.
+ guest1c688f7 6 months ago
i recieved a SMS message that my mobile no has won a GBP 250,000 i was told to email my name and pin but i request u to clarify taht is it true my name &pin is(suresh kumar/pin no-2009111)&my email id-kv_suresh2006@rediffmail.com
+ guest892273f0 6 months ago
i recieved a SMS message that my mobile no has won a GBP 250,000 i was told to email my name and pin but i request u to clarify taht is it truemy email id is (amit_sharma_rocks86@yahoo.com)
+ guestd4d23ac9 7 months ago
I also received a sms that my mobile no has won a GBP 250,000. i also mailed to cocacolaclaims2009@live.com. is it true that people got that winning prize or what my mail id is vimalvyas25@gmail.com ........Its true or fake ?????????????..........
+ guesteebe08a 7 months ago
SIR I RECEIVED A MESSAGE ON 11-5-2009,THAT I,VE WON GBP 200000,......WHAT IS THIS ACTUALLY,HAVE U PEOPLE REALLY REQUIRED THE EMAIL NO.OR DO U REALLY DOING SUCH THINGS................MY EMAIL ID IS VINODK181@GMAIL.COM,AND PIN NO IS 180001,VINOD KUMAR
+ guest6e55fd 7 months ago
SIR I RECEIVED A MESSAGE ON 11-5-2009,THAT I,VE WON 200000,......WHAT IS THIS ACTUALLY,HAVE U PEOPLE REALLY REQUIRED THE EMAIL NO.OR DO U REALLY DOING SUCH THINGS................MY EMAIL ID IS AMITYCOMPUTERSCHD@REDIFFMAIL.COM,AND PIN NO IS 160022,PROF K.L BHARDWAJ
+ guest1a41f70 8 months ago
I received a SMS message that my mobile No has won a GBP 250,000. I was told to e_mail my name and PIN No to cocacolamobile4@live.com, which I did three times, but no response. request clarify by E_Mail to balamani_05rediffmail.com
+ guesta93aab 8 months ago
sir i have received a n sms saying that i have won GBP 250000, Can u kinly clarify that .My mobile no-9884056292..i hav also mailed to the your e-mail id.
+ guest27d12af 8 months ago
To,
Cocacola Mobile4.
sir , i have I received a SMS message that my mobile No has won a GBP 250,000. I request u to clarify what i have won ok thanking u sir my mobile No is 9885544981 please respond me via my e mail (sahil_00711@yahoo.com) thanking u sir
+ guest3f8b4a6 9 months ago
I received a SMS message that my mobile No has won a GBP 250,000. I was told to e_mail my name and PIN No to cocacolamobile4@live.com, which I did three times, but no response. request clarify by E_Mail to saukar_soni@yahoo.com.

Notes on slide 1

Favorites, Groups & Events

Coca Cola Mobile Marketing - Presentation Transcript

Chancen und Herausforderungen im Mobile Marketing Robin Karakash Marketing Communications Senior Media & Interactive Marketing Manager, Coca-Cola GmbH München, 22. Januar 2009 22.Januar 2009 Vision Awareness > Consideration > Purchase > Loyalty Das alles durch ein mobiles Gerät
Within Arm’s Reach Of Desire
Strategischer Filter Reichweite & Größe Marken-und Kampagnenfit Zielgruppenfit & Relevanz Integrierbar Messbar Interaktivierung / Leichter Einstieg
Bluetooth Poster Interaktivierung OOH Interaktivierung
STROER! Coke Xmas Interaktivierung
Integriert aktivieren Interaktive und integriert /Fanta
Handelspromotion Fanta Handy'loha Mio. aktivierte Flaschen 55 verschiedene Mobile Specials 6.000 aktivierte Outlets PR Integration in BRAVO, TV: Promotion Tag-On Bravo Girl & Bravo.de 18/1 OOH Poster Online Verlosung Eindeutige Mehrwerte schaffen
„Mobile“ EINLADUNG in eine interaktive Welt Classified - Internal use Fanta WAP-Portal Content Experience Gewinnspiel Produktwelt Download Zone
XMAS Content Since 2003 Coca-Cola activated mobile in a great variety Fanta/ Flaschenpost CokeFridge CokeFridge Engagement/ goes mobile: WAP 2.0 Coke Activation: Handy’loha: Christmas Coke CokeFridge Activation Fanta/Sprite Application 2003 2004-05 2007 2006 2008
Aufwand MROI und Kosten Kunden Standards Guidelines Relevanz (Pull vs. Push) Mehrwerte schaffen Think in Content & Think Integrated Execute with Consumers in Mind Measure Reapply
Robin Karakash Marketing Communications Senior Media & Interactive Marketing Manager, Coca-Cola GmbH rkarakash@eur.ko.com 22.Januar 2009