Social networking is about relationships, not technology .
Just like CCEC and civic involvement, speaking engagements and published articles are important tools to develop relationships and build networks, social networking adds a powerful additional way to increase visibility, build personal and professional brands, while generating leads and future business.
Personal Branding . Be a social personality that is connected and approachable.
Get (and Give!) Feedback . Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
Hire People . Need a good logo designer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
Direct traffic . Get traffic to your Web sites or the sites of friends. If you ask your friends to message/tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news.
Read News. Find links to useful sites or articles and sources of scoops and alternative news. You can also subscribe to feeds for specific Web sites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.
Take Notes . Record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.
Make New Friends . Connect with people outside of your usual circle. Make an effort to add active users you find interesting. A social media acquaintance can be developed into a long lasting friendship.
Network for benefits . Interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.
Business Management . Consider use as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.
Set Up Meetings . Organize impromptu meetups. It’s an informal and casual way of arranging a meeting.
Use it as a To Do list . Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter. One example is Remember The Milk.
Provide Live coverage . Provide real-time commentary which may help to spark further discussion or interest on the event as other users spread the message. Very useful for citizen journalism.
Acquire Votes . Send a link to your stories you’ve submitted/written. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media Web sites.
Time Management and Analysis . Keep a detailed record of what you are doing every daily.
Notify Your Customers . Set up a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification. Twitter can also be used to provide mini-updates for one-on-one clients.
Find unexpected collaborators, and maybe even colleagues
Build a global business from scratch: Think of social networking as your virtual rolodex, with the ability to obliterate geographic boundaries and connect from every point on the globe.
Find talent in the trenches
Viral marketing on the cheap (and on the fly!)
Value of Social Media According to US Executives, July 2009 (% of respondents)
Reasons that US Executives Use Social Media, July 2009 (% of respondents)
Reasons that US Executives Do Not Use Social Media, July 2009
You already understand the importance of relationships and referrals. . .
“ The same rules apply when using social media. Social media empowers us to build our networking around the clock, get feedback instantly, and be aware of the customer’s state of mind. Don’t think of social media as a technology, but instead as a new way to do what we’ve all done: network.”
Chris Jenkins, CAE, CISSP, CCNA, MCSE, Chief Technology Strategist, Ohio Society of CPAs
Old-School Marketing vs. Neo Marketing Old-school marketing Neo Marketing Marketers/advertisers do it Everyone does it Focused on how the company “rocks” Focused on how the user rocks Marketers have the power Users have the power Advertising Evangelizing Branding and tightly controlled “brand message” Focus on passionate users and brand “hijacked” by users One-way broadcast or monologue A >>> B Two-way conversation or dialogue A <<< >>> B Company-created content User-created content He who outspends, wins He who outteaches, wins Mass markets Selective, focused users One size fits all Personalized, custom-tailored Deception Transparency and authenticity 30-second spots are king Word of mouth is king Focus groups User feedback and contributions
“ Think of (social media) as the world’s largest 24/7 networking event.
Admission is free, and the event is guaranteed to be packed wall-to wall. You’ll have the opportunity to meet new contacts and catch-up with old ones, all while sitting comfortably in your own home or office.
You have the benefits of networking without awkwardly balancing cocktail napkins and messy appetizers.”