Social Media Reputation Management
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Social Media Reputation Management

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Setting up a framework to effectively manage your brand's online reputation.

Setting up a framework to effectively manage your brand's online reputation.

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Social Media Reputation Management Social Media Reputation Management Presentation Transcript

  • Social Reputation: Managing Your Brand’s Online ReputationKasey SkalaManager, Social Media & Online MarketingMutual of Omaha@kmskala
  • 2
  • State of Social 3
  • Is This Real?http://www.altimetergroup.com/research/reports/social-media-risk-management
  • Ingredients1. Listen2. Analyze =2. Facilitate
  • Are YouListening?
  • #socialintel2012 @kmskala
  • …But Do You Care?• Empathy• Transparency• Honesty• Efficiency
  • Analyze
  • • What’s worth tracking? And why?• Integrating information at enterpriselevel• Tweaks and tune-ups
  • Feedback Flow
  • Facilitate
  • vul·ner·a·ble adjective 1. capable of or susceptible to being wounded or hurt, 2. open to moral attack, criticism, temptation, etc.: an argument vulnerable to refutation;http://dictionary.reference.com/browse/vulnerable
  • 16
  • Stick Your Nose In Their Business• Relevance• Tone• Actionable
  • When…Not If
  • If You Build It… One response; on original channel Let community do work for us Media used as “official response”
  • “To disregard what the world thinks of us is not only arrogant but utterly shameless.” -CiceroKasey Skalakasey.skala@mutualofomaha.comTwitter: @kmskala