Chapter 12
Preparing and
Researching
Presentations
• Describe the power of public
speaking and how preparation eases
natural nervousness
• Identify the purpose of your speec...
• Support and enliven your speech
with effective research
• Cull from among your sources the
material that will be most co...
The Power of Public
Speaking
Public speaking
includes…
– A speaker with a reason
for speaking
– An audience that gives the...
Clarifying the
General Purpose of
Your Speech• Three general
purposes include:
– Informative speeches
– Persuasive speeche...
Clarifying the General
Purpose of Your
Speech (cont.)
• To determine the
specific purpose:
– Ask what you want your
audien...
Analyzing Your
Audience
• Analysis requires understanding:
– Audience expectations
– Unique situational
factors
– Demograp...
Analyzing Your
Audience (cont.)
• Consider audience expectations and
situational factors.
– Speaking situation
– Cultural ...
Analyzing Your
Audience (cont.)
• Consider audience demographics.
– Demographics: the quantifiable
characteristics of a la...
Analyzing Your
Audience (cont.)
• Anticipate your audience’s response
by:
– Considering audience motivation
– Seeking comm...
Choosing Your Topic
• Find a topic that intrigues you.
• Brainstorm or cluster to find topic
ideas.
• Narrow your topic by...
Choosing Your Topic
(cont.)
• Determine the specific purpose of
your speech.
– A specific purpose statement
expresses both...
Choosing Your Topic
(cont.)
• Develop a thesis statement.
– Conveys the central idea / core
assumption about your topic
– ...
Researching the
Topic
• Types of information
– Expert testimony
– Lay testimony
– Scientific research
findings
– Statistic...
Researching the
Topic (cont.)
• Researching Supporting Material
– Talk to people
• Interviews
• Surveys
– Search the liter...
Researching the
Topic (cont.)
• Evaluate supporting material to
ensure it is:
– Credible
– Up-to-date
– Accurate
– Relevan...
Ethical Speaking
• Recognizing plagiarism
– Do not present someone else’s information
as your own.
• Taking accurate notes...
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Real comm2e ch12

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Real comm2e ch12

  1. 1. Chapter 12 Preparing and Researching Presentations
  2. 2. • Describe the power of public speaking and how preparation eases natural nervousness • Identify the purpose of your speech • Conduct audience analysis • Choose an appropriate topic and develop it Chapter Outcomes
  3. 3. • Support and enliven your speech with effective research • Cull from among your sources the material that will be most convincing • Give proper credit to sources and take responsibility for your speech Chapter Outcomes (cont.)
  4. 4. The Power of Public Speaking Public speaking includes… – A speaker with a reason for speaking – An audience that gives the speaker attention – A message that is meant to accomplish a specific purpose
  5. 5. Clarifying the General Purpose of Your Speech• Three general purposes include: – Informative speeches – Persuasive speeches – Special-occasion speeches
  6. 6. Clarifying the General Purpose of Your Speech (cont.) • To determine the specific purpose: – Ask what you want your audience to learn, do, consider, or agree with. – Write an action state- ment encompassing the topic and general speech purpose.
  7. 7. Analyzing Your Audience • Analysis requires understanding: – Audience expectations – Unique situational factors – Demographics
  8. 8. Analyzing Your Audience (cont.) • Consider audience expectations and situational factors. – Speaking situation – Cultural expectations about public speaking – Knowledge of the speaker – Time of day
  9. 9. Analyzing Your Audience (cont.) • Consider audience demographics. – Demographics: the quantifiable characteristics of a large group • May focus on gender, socioeconomic status, age, nationality, and so on. – Such consideration will help make your topic or approach more interesting. • Use salient demographic details; avoid stereotyping.
  10. 10. Analyzing Your Audience (cont.) • Anticipate your audience’s response by: – Considering audience motivation – Seeking common ground (homogeny) – Determining prior exposure – Considering disposition – Laying the groundwork through observation, relationship building, surveys, Internet research
  11. 11. Choosing Your Topic • Find a topic that intrigues you. • Brainstorm or cluster to find topic ideas. • Narrow your topic by asking: – Am I interested? – Does it meet the assignment’s criteria? – Will my audience find it worthwhile?
  12. 12. Choosing Your Topic (cont.) • Determine the specific purpose of your speech. – A specific purpose statement expresses both the topic and general speech purpose in action form.
  13. 13. Choosing Your Topic (cont.) • Develop a thesis statement. – Conveys the central idea / core assumption about your topic – Summarizes what you want the audience to get out of your speech – Serves as a take-away message for your audience
  14. 14. Researching the Topic • Types of information – Expert testimony – Lay testimony – Scientific research findings – Statistics – Anecdotes – Quotations – Comparisons and contrasts
  15. 15. Researching the Topic (cont.) • Researching Supporting Material – Talk to people • Interviews • Surveys – Search the literature • Library gateways – Use the Internet • Search engines, metasearch engines
  16. 16. Researching the Topic (cont.) • Evaluate supporting material to ensure it is: – Credible – Up-to-date – Accurate – Relevant – Compelling – Reliable
  17. 17. Ethical Speaking • Recognizing plagiarism – Do not present someone else’s information as your own. • Taking accurate notes – Note all quotes and paraphrases. – Keep a running bibliography. • Speaking ethically and responsibly – Be trustworthy, respectful, responsible, and fair.

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