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Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
Real comm2e ch12
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Real comm2e ch12

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  • 1. Chapter 12 Preparing and Researching Presentations
  • 2. • Describe the power of public speaking and how preparation eases natural nervousness • Identify the purpose of your speech • Conduct audience analysis • Choose an appropriate topic and develop it Chapter Outcomes
  • 3. • Support and enliven your speech with effective research • Cull from among your sources the material that will be most convincing • Give proper credit to sources and take responsibility for your speech Chapter Outcomes (cont.)
  • 4. The Power of Public Speaking Public speaking includes… – A speaker with a reason for speaking – An audience that gives the speaker attention – A message that is meant to accomplish a specific purpose
  • 5. Clarifying the General Purpose of Your Speech• Three general purposes include: – Informative speeches – Persuasive speeches – Special-occasion speeches
  • 6. Clarifying the General Purpose of Your Speech (cont.) • To determine the specific purpose: – Ask what you want your audience to learn, do, consider, or agree with. – Write an action state- ment encompassing the topic and general speech purpose.
  • 7. Analyzing Your Audience • Analysis requires understanding: – Audience expectations – Unique situational factors – Demographics
  • 8. Analyzing Your Audience (cont.) • Consider audience expectations and situational factors. – Speaking situation – Cultural expectations about public speaking – Knowledge of the speaker – Time of day
  • 9. Analyzing Your Audience (cont.) • Consider audience demographics. – Demographics: the quantifiable characteristics of a large group • May focus on gender, socioeconomic status, age, nationality, and so on. – Such consideration will help make your topic or approach more interesting. • Use salient demographic details; avoid stereotyping.
  • 10. Analyzing Your Audience (cont.) • Anticipate your audience’s response by: – Considering audience motivation – Seeking common ground (homogeny) – Determining prior exposure – Considering disposition – Laying the groundwork through observation, relationship building, surveys, Internet research
  • 11. Choosing Your Topic • Find a topic that intrigues you. • Brainstorm or cluster to find topic ideas. • Narrow your topic by asking: – Am I interested? – Does it meet the assignment’s criteria? – Will my audience find it worthwhile?
  • 12. Choosing Your Topic (cont.) • Determine the specific purpose of your speech. – A specific purpose statement expresses both the topic and general speech purpose in action form.
  • 13. Choosing Your Topic (cont.) • Develop a thesis statement. – Conveys the central idea / core assumption about your topic – Summarizes what you want the audience to get out of your speech – Serves as a take-away message for your audience
  • 14. Researching the Topic • Types of information – Expert testimony – Lay testimony – Scientific research findings – Statistics – Anecdotes – Quotations – Comparisons and contrasts
  • 15. Researching the Topic (cont.) • Researching Supporting Material – Talk to people • Interviews • Surveys – Search the literature • Library gateways – Use the Internet • Search engines, metasearch engines
  • 16. Researching the Topic (cont.) • Evaluate supporting material to ensure it is: – Credible – Up-to-date – Accurate – Relevant – Compelling – Reliable
  • 17. Ethical Speaking • Recognizing plagiarism – Do not present someone else’s information as your own. • Taking accurate notes – Note all quotes and paraphrases. – Keep a running bibliography. • Speaking ethically and responsibly – Be trustworthy, respectful, responsible, and fair.

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