Social Media Survey Presentation

How to Make Social Media Work for You Presented by Kayla Paerson GoMedia Coordinator, GoAbroad.com kayla.pa@erson@goabroad.com Amber Kemann Senior University RelaFons Coordinator, CISabroad ake@mann@cisabroad.com © Copyright 2012. GoAbroad.com LLC

Overview •  The following slides outline the results for a survey that was sent out on SECUSS-‐L in April 2012 •  The survey asked several quesFons about social media, and how diﬀerent organizaFons are using social media •  The survey yielded a total of 86 respondents •  The survey results were used to present a poster session at the Technology Fair at NAFSA 2012 in Houston, Texas © Copyright 2012. GoAbroad.com LLC

•  Blog posts, cross post on FB from website and blogs, Flickr and YouTube. We also highlight things on FB that are appropriate to our audience. •  Updates on events, scholarships, interesFng blogs/stories, sharing relevant informaFon & events from other university departments, posFng student interviews/videos that weve created (YouTube, and then posFng the link to Facebook and Twi@er). •  We post weekly blog updates, and target other campus departments and organizaFons through shares/retweets and conversaFon in hopes that they will return the favor when we post ads about events or our programs. •  We ask for Facebook updates from abroad, create promoFonal videos and post to Facebook and YouTube, create animaFons with Xtranormal, give happenings out via Facebook, and dont really use our Twi@er account at all. •  Frequent Facebook posts, photo contest judging on Facebook, student blogs, class presentaFons aided by YouTube. *Note: The above are just a sample of all responses. © Copyright 2012. GoAbroad.com LLC

•  With such a small staff, our social media efforts are mainly handled by our student peer advisors. •  We would love to have a Pinterest page and a more robust Facebook presence, we just simply dont have enough staff to do all the things we would like to do with social media. •  Pinterest, more strategic about what we post. •  Id like to have a plan for social media, but that is something we havent had Fme to create. •  We would like to have more videos to post but it is budgetary challenge. •  Wed love to explore social media but have too small of a staff. •  More constant and a@enFve social media use. *Note: The above are just a sample of all responses. © Copyright 2012. GoAbroad.com LLC

•  If its used appropriately, yes, I think it can increase the amount of parFcipants who go abroad because it increases exposure to program opportuniFes. •  Yes, we feel that we are able to have a broader reach and we feel that it has been helpful in retenFon once students are selected to put them in Facebook groups. •  Yes. We inspire our students to think about study abroad. •  Yes, I think social media can help increase visibility of a study abroad oﬃce and subsequently the number of study abroad students. •  I hope so, but have no concrete evidence. We tried Twi@er, but it seems that our students are not very acFve on Twi@er. •  Yes. I think that students relaFng their own experiences to other students is more eﬀecFve than we can ever be. *Note: The above are just a sample of all responses. © Copyright 2012. GoAbroad.com LLC

For More InformaFon: •  To learn more about social media consulFng or management services for internaFonal educaFon, please contact Kayla Pa@erson at kayla.pa@erson@goabroad.com •  To learn more about CISabroad and their social media strategy, contact Amber Ke@mann at ake@mann@cisabroad.com •  For quesFons or clariﬁcaFon about the survey or the results, please email kayla.pa@erson@goabroad.com © Copyright 2012. GoAbroad.com LLC

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Social Media Survey Presentation

by Kayla Patterson on Jun 12, 2012

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