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Guide to the Florist Business Startup

Guide to the Florist Business Startup

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Ruby  Red  Rose  Presentation2 Ruby Red Rose Presentation2 Presentation Transcript

  • Guide to Starting a Florist Business
    New Business Strategy Plan
  • Research
    Consider if market is already covered in your area.
    Scope out your competition.
    Research and educate yourself about the floral industry (books, online, yellow pages).
    What are the startup costs?
  • Research
    What will your monthly expenses be?
    Will you have employees?
    How long will it take for the business to return your investment capital?
    Talk with local florists.
  • Determine Where Your Customers Are
    Locally: In store sale.
    Nationally: on-line [will need to create website].
    Talk with local funeral homes, churches, wedding planners, reception centers, wedding photographers and wedding stores to find out where their customers make their flower purchases.
    Be sure to tell them you are thinking about starting a florist business. You’ll be surprised at all the do’s and don’ts.
  • Legal and Insurance Considerations
    Consult an attorney.
    Incorporate your business name.
    Buy insurance.
    Register business with County Clerk.
    Obtain permits and occupational licenses.
  • Maintenance
    Who will handle the accounting/bookkeeping?
    Who will maintain the website?
    Who will run the business if you’re ill?
  • What Will It Take To Outfit The Shop
    Refrigeration / equipment.
    Counters / displays.
    Register [including merchant credit card processing].
    Bookkeeping software.
    Money? Loan?
    Computer.
    Signage.
  • Flower Suppliers
    Contact floral wholesalers and open accounts with them.
    Check out local nurseries.
    Visit greenhouses.
    Farmer’s markets.
  • Develop a Marketing Plan and Promote Your Services
    Advertise in community magazines, newspapers, flyers, church newsletters, local telephone books.
    Develop a brochure listing your services.
    Become VISIBLE in the community:
    Donate flowers, i.e. churches.
    Network with local businesses/charities.
    Leave business cards.
    Speak to other florists.
    Advertise on-line with banner sharing.
    Understand your client’s needs. Be flexible. Be able to change with the times.
    Establish good relations with your customers.
  • Other Considerations
    What kind of flowers are you selling?
    Quality.
    Prepare price list.
    Consider delivery options:
    How will you ship the flowers?
  • Tips
    Develop aggressive marketing strategies during holidays:
    Valentines.
    Mother’s Day.
    Consider delivery options:
    How will you ship the flowers?
    Budget: Have a cash reserve during slow business seasons!