Ruby Red Rose Presentation2

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Guide to the Florist Business Startup

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Ruby Red Rose Presentation2

  1. 1. Guide to Starting a Florist Business<br />New Business Strategy Plan<br />
  2. 2. Research<br />Consider if market is already covered in your area.<br />Scope out your competition.<br />Research and educate yourself about the floral industry (books, online, yellow pages).<br />What are the startup costs?<br />
  3. 3. Research<br />What will your monthly expenses be?<br />Will you have employees?<br />How long will it take for the business to return your investment capital?<br />Talk with local florists.<br />
  4. 4. Determine Where Your Customers Are<br />Locally: In store sale.<br />Nationally: on-line [will need to create website].<br />Talk with local funeral homes, churches, wedding planners, reception centers, wedding photographers and wedding stores to find out where their customers make their flower purchases. <br />Be sure to tell them you are thinking about starting a florist business. You’ll be surprised at all the do’s and don’ts.<br />
  5. 5. Legal and Insurance Considerations<br />Consult an attorney.<br />Incorporate your business name.<br />Buy insurance.<br />Register business with County Clerk.<br />Obtain permits and occupational licenses.<br />
  6. 6. Maintenance<br />Who will handle the accounting/bookkeeping?<br />Who will maintain the website?<br />Who will run the business if you’re ill?<br />
  7. 7. What Will It Take To Outfit The Shop<br />Refrigeration / equipment.<br />Counters / displays.<br />Register [including merchant credit card processing].<br />Bookkeeping software.<br />Money? Loan?<br />Computer.<br />Signage. <br />
  8. 8. Flower Suppliers<br />Contact floral wholesalers and open accounts with them.<br />Check out local nurseries.<br />Visit greenhouses.<br />Farmer’s markets.<br />
  9. 9. Develop a Marketing Plan and Promote Your Services<br />Advertise in community magazines, newspapers, flyers, church newsletters, local telephone books.<br />Develop a brochure listing your services.<br />Become VISIBLE in the community:<br />Donate flowers, i.e. churches.<br />Network with local businesses/charities.<br />Leave business cards.<br />Speak to other florists.<br />Advertise on-line with banner sharing.<br />Understand your client’s needs. Be flexible. Be able to change with the times.<br />Establish good relations with your customers. <br />
  10. 10. Other Considerations<br />What kind of flowers are you selling?<br />Quality.<br />Prepare price list.<br />Consider delivery options:<br />How will you ship the flowers?<br />
  11. 11. Tips<br />Develop aggressive marketing strategies during holidays: <br />Valentines.<br />Mother’s Day.<br />Consider delivery options:<br />How will you ship the flowers?<br />Budget: Have a cash reserve during slow business seasons!<br />

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