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What is Visualization? 	
  
A tool to show someone’s vision or design for something that doesn’t exist
yet to convince sta...
Who needs visualization? 	
                                  Anyone who has a complex idea
                               ...
Transparent House | About Us	
  
Design and 3d visualization studio for architecture, product, publishing,
 news, and adve...
Transparent House | Awards	
  
First Prize: Best 3D Rendering I
2008 International CG
Architectural Visualization
Awards
Transparent House | Architecture Clients	
  
   Over 400 clients world-wide with 90% retention rate for repeat business


...
I Visualization for Architecture I	
  

• Competitions

• Investor Endorsements

• Master Planning

• Design and Lighting ...
Our Services…
White Modeling
Client: Riyadh University I Architect: Perkins + Will
Conceptual
Client: Lancaster Hospital Architect: HKS
Watercolor
Client: Copal Beach Belize
Competitions
Client: IwamotoScott Architects|
Project: Edgar St NY Competition
Colored Elevations
Client: MKB Group
Project: Orthodox Church
Colored Isometric Floor plan
Client: RBS Corporate U.S. HQ
Aerial Photorealism
                                         	
  
Client: Toyota Motors I Architect: Gensler
Exterior Perspective Photorealism
Client: Discovery Tower | Architect: Gensler
Interior Photorealism
Client: GM Kuwait Auto Showrooms I
Architect: Gensler London
QTVRS and Animations
Diverse Examples
Corporate Identity/Logo Concepts
Client: CityCenter Las Vegas|Architect: Gensler
Signage, Special Fixtures, Displays, and
Artwork
Diverse Examples
Industrial Design | Product Imagery
Diverse Examples
International Projects
No problem – We research and create imagery to reflect the diversity and
culture of any specific US...
How We Work…
Input

We can use your Revit, Sketchup, or other format 3D models and bring
them to photorealism. Or we can create photore...
Workflow Process

Our standard workflow offers three rounds of review. However, when
working with established clients with...
Workflow Process




       White Modeling Preview
Workflow Process




       Mapping Lighting Preview
Workflow Process




       Prefinal Preview
Workflow Process




       Final Rendering
3D Library




    We have an online 3D library with over 4,000 models
    of commonly used objects available at no additi...
Communication




     All project communications take place on BaseCamp,
     our all-in-one online project management to...
Examples of Projects by Use
Compete. Win
Take concept to photo real level
Transparent House helped Recreational
Equipment, Inc. (REI), visualize its
prototype store in Boulder, CO, which
achieved ...
Celebrate. Promote
Marketing Output for Print, Web, and Master DVD
Fundraising
Use for capital campaigns
Why Choose Us

•  Modeling Precision

•  Top Quality Photorealism

•  Superior Entourage Elements and Scene Composition

•...
Pricing…
Transparent House | Pricing Estimates	
  

 We evaluate the following factors to determine the price quote:

•  Input (mod...
Portfolio
DC Ballpark District Animation
             Still Renderings
THANK YOU 	
  




Copyright Transparent House. All Rights Reserved.	
  
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
Th Presentation Architecture Online Version
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Th Presentation Architecture Online Version

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This is a summary of key services we offer for architecture and interiors. Too bad we can\'t show so much of the great confidential work!

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Transcript of "Th Presentation Architecture Online Version"

  1. 1. What is Visualization?   A tool to show someone’s vision or design for something that doesn’t exist yet to convince stakeholders, whether investors, owners, city officials, historical agencies, the public, or to market and sell new ideas. Before After
  2. 2. Who needs visualization?   Anyone who has a complex idea that want to share! • Developers   • Owners   • Investors   • Architects   • Consumer  Goods   • Government   Manufacturers   • Public   Idea/Concept   Design   Construc,on/ Marke,ng/   Manufacture   Sales   • Donors   • Construc,on  and   • Marke,ng  and   Engineer   Branding  Teams   Professionals   • News  Agencies   • Publishers  
  3. 3. Transparent House | About Us   Design and 3d visualization studio for architecture, product, publishing, news, and advertising •  Founded in 2004 by two partners to meet needs of niche market for high-end 3D visualization of architecture and design •  A team 35 digital artists with experience ranging from architecture to film production and industrial design. Many team members have won awards for their expertise. •  Headquartered in San Francisco, CA with offices in Moscow, Russia and Berlin, Germany •  Full project management and support team around the globe to provide a 24 hour work shift
  4. 4. Transparent House | Awards   First Prize: Best 3D Rendering I 2008 International CG Architectural Visualization Awards
  5. 5. Transparent House | Architecture Clients   Over 400 clients world-wide with 90% retention rate for repeat business Forest City Ratner Shorenstein Vornado Realty CB Richard Ellis Hines Trammel Crowe The Ritz-Carlton JW Marriott W Hotels Westin Hotels Samsung Gensler Architects Perkins + Will HDR Sony IDEO Exploratorium HKS Lennar Urban Smith Group Crissy Field Center Rady Children’s Anshen + Allen Callison BCJ
  6. 6. I Visualization for Architecture I   • Competitions • Investor Endorsements • Master Planning • Design and Lighting Studies • City Planning Submissions • Institutional Capital Campaigns • Marketing and Branding • Special Features Presentations • Sales and Leasing
  7. 7. Our Services…
  8. 8. White Modeling Client: Riyadh University I Architect: Perkins + Will
  9. 9. Conceptual Client: Lancaster Hospital Architect: HKS
  10. 10. Watercolor Client: Copal Beach Belize
  11. 11. Competitions Client: IwamotoScott Architects| Project: Edgar St NY Competition
  12. 12. Colored Elevations Client: MKB Group Project: Orthodox Church
  13. 13. Colored Isometric Floor plan Client: RBS Corporate U.S. HQ
  14. 14. Aerial Photorealism   Client: Toyota Motors I Architect: Gensler
  15. 15. Exterior Perspective Photorealism Client: Discovery Tower | Architect: Gensler
  16. 16. Interior Photorealism Client: GM Kuwait Auto Showrooms I Architect: Gensler London
  17. 17. QTVRS and Animations Diverse Examples
  18. 18. Corporate Identity/Logo Concepts Client: CityCenter Las Vegas|Architect: Gensler
  19. 19. Signage, Special Fixtures, Displays, and Artwork Diverse Examples
  20. 20. Industrial Design | Product Imagery Diverse Examples
  21. 21. International Projects No problem – We research and create imagery to reflect the diversity and culture of any specific US or international location. People
  22. 22. How We Work…
  23. 23. Input We can use your Revit, Sketchup, or other format 3D models and bring them to photorealism. Or we can create photorealistic renderings from CAD files or even a simple hand sketches or photos. Original Input Final Rendering
  24. 24. Workflow Process Our standard workflow offers three rounds of review. However, when working with established clients with standardized designs we can speed up the process and create final renderings in as little as one round. Final renderings can be created from start to finish in a matter of days.
  25. 25. Workflow Process White Modeling Preview
  26. 26. Workflow Process Mapping Lighting Preview
  27. 27. Workflow Process Prefinal Preview
  28. 28. Workflow Process Final Rendering
  29. 29. 3D Library We have an online 3D library with over 4,000 models of commonly used objects available at no additional charge.
  30. 30. Communication All project communications take place on BaseCamp, our all-in-one online project management tool. It’s easy to use and available 24x7.
  31. 31. Examples of Projects by Use
  32. 32. Compete. Win Take concept to photo real level
  33. 33. Transparent House helped Recreational Equipment, Inc. (REI), visualize its prototype store in Boulder, CO, which achieved LEED Gold certification. Explore. Show Options Design exploration and client presentations
  34. 34. Celebrate. Promote Marketing Output for Print, Web, and Master DVD
  35. 35. Fundraising Use for capital campaigns
  36. 36. Why Choose Us •  Modeling Precision •  Top Quality Photorealism •  Superior Entourage Elements and Scene Composition •  Group of seasoned professionals from artistic, architectural, film, and advertising industries •  US-based Professional Project Management and Customer Service •  Attention to Detail •  Leader in architectural animation •  Consistency of Style •  Quality over Quantity - One Transparent House image is worth several images of inferior quality
  37. 37. Pricing…
  38. 38. Transparent House | Pricing Estimates   We evaluate the following factors to determine the price quote: •  Input (model type, dwgs, sketches) •  Timeline •  Complexity of the building or interior •  Size of the space and environment •  Entourage Elements •  Stage of development
  39. 39. Portfolio
  40. 40. DC Ballpark District Animation Still Renderings
  41. 41. THANK YOU   Copyright Transparent House. All Rights Reserved.  
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