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Marketing yourself on Linkedin

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Transcript

  • 1. Hawkeye Continuing Education
    Katie Noonan
    Marketing Yourself on LinkedIn
  • 2. About me
    BA: Marketing, UNI
    Fmr. PR/Social Media – Hellman
    Current Corporate & Community Relations, UNIBusiness
  • 3. Copies of PPT available at…
    http://www.slideshare.net/kmnoon/marketing-yourself-on-linkedin
  • 4. What is LinkedIn?
    “The world’s largest professional network”
    http://www.youtube.com/watch?v=ZVlUwwgOfKw
    The Social Media Revolution: http://youtu.be/3SuNx0UrnEo
  • 5. About LinkedIn
    Started in living room of co-founder in 2002
    Official launch in May 2003
    Publicly held company
    120 million members
    6.5 million students
    9 million recent graduates
    Members in more than 200 countries
    Executives from all Fortune 500 companies
  • 6. LinkedIn Global Recruiting Trends
    Who was surveyed
    Surveyed 1,166 recruiting professionals in the U.S. who have a LinkedIn Profile
    Companies of all sizes represented
    Internal and 3rd party recruiters
  • 7. LinkedIn Global Recruiting Trends (cont.)
    Key Findings
    Most companies in the US use social professional networking for recruiting; almost one in three use it as a major hiring source
    Competitive pressures are major motivator
    Biggest need not being met by traditional tools – candidates
    Report available at http://talent.linkedin.com/success-toolkit
  • 8. How to use LinkedIn
    Create your profile
    Build your network
    Position yourself as an expert
  • 9. 1. Create your profile
    Creating a LinkedIn profile is simple.
    All you need is a valid email
  • 10. Basic Information
  • 11. Summary
  • 12. Experience
  • 13. Education
  • 14. Additional Information
    Websites
    Twitter
    Honors and awards
    Contact for…
  • 15. Understanding Features
    Privacy Controls
    Public Profile
    Profile Stats
    Inbox
    Companies
    Groups
    Applications
    Jobs
  • 16. Privacy Controls
    Profile
    Email preferences
    Groups, companies & applications
    Account
  • 17. Public Profile
    What EVERYONE sees
    Set your URL
  • 18. Profile Stats
  • 19. Inbox
  • 20. Companies
    Your companies
    Search other companies
    Desirable companies
  • 21. Groups
  • 22. Applications
    Add to your profile
    Share and collaborate
    Add to your homepage or profile
  • 23. Jobs
    Search for jobs
    Job seeker toolkit
    Jobs you may be interested in
    Search jobs by keyword
    Post a job
  • 24. 2. Build your network
  • 25. Network Statistics
  • 26. 3. Position yourself as an expert
    Recommendations
    Network
    Explore
  • 27. Recommendations
    Ask for recommendations
    Former and current colleagues
    Supervisors
    Classmates
    Clients
    Employees
  • 28. Network
    Share valuable information regarding your industry and organization
    Be involved with your connections
    Join relevant groups and participate in discussions
  • 29. Explore
    Explore beyond your profile
    Do your homework
  • 30. Available Upgrades
    • Business, Business Plus, or Executive
  • Questions?