What is social media? “Social media is user generated content that is shared over the internet via technologies that promote engagement, sharing and collaboration” –The Social Media Guide The Social Media Revolution: http://youtu.be/3SuNx0UrnEo
Types of social media Social Networks Blogging Microblogging Social bookmarking Media sharing User generated content Forums
Platforms we will cover Google Facebook Twitter Flickr YouTube
Google: the basics Google is your gateway to the internet. Google: Verb, to use the Google search engine to obtain information on the World Wide Web. How search works http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded
Plethora of Google products So much more than a search engine. Gmail Top 10 reasons to use Gmail Google docs Google calendar Google maps All Google products: http://www.google.com/intl/en/about/products/ Create a new account: https://accounts.google.com/NewAccount
Facebook: the basics What is Facebook? “Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.” http://www.youtube.com/watch?v=M5gtN16gOr8 https://www.facebook.com/press/BRoll.php
Facebook: How to create a profile All you need is a valid email address http://Facebook.com Remember: Facebook is always changing.
Facebook: terminology Wall: A space inside your profile where your friends can write to you. Posts on your wall are open to friends, not private between you and the person who wrote it. More about the wall: https://www.facebook.com/help?page=820 Message: Send a message to a friend when you want to have a personal conversation with that person. Similar to email, you see your messages in your “inbox” https://www.facebook.com/help/?topic=new_messages Tagging: marking a photo, video or wall post with a person’s name, identifying who is in the photo or video, or who you are talking about in your post
Facebook: terminology cont. Newsfeed: A hi-light of what’s going on with your Facebook friends. The Newsfeed is what you see when you first sign into your account. Status: Status updates are how your share with your friends – you can share thoughts, photos, videos, links to other websites. Like: “Like” is a link that shows up next to photos or status updates. Liking something shows your friends that you agree with what they’re saying, or like what they’re posting.
Facebook: Find your friends Connect with your email Search Organize friends: lists https://www.facebook.com/help?page=768
Facebook: Privacy settings Understand your privacy on Facebook http://facebook.com/privacy
Facebook: etiquette Who should you friend? Sharing Games Tagging Untagging
Facebook: events Facebook allows you to create events. Invite your friends, share location and other details, manage guest list, etc. https://www.facebook.com/help/events Birthdays
Facebook: groups Groups allow you to share with a specific group of people. You set the controls: Secret, closed, open https://www.facebook.com/groups
Facebook: pages Find pages you’re interested in https://www.facebook.com/pages/browser.php Create a page for your business or organization https://www.facebook.com/pages/create.php Business https://www.facebook.com/scratchbakery Brand or product School https://www.facebook.com/UNIBusiness Public figure https://www.facebook.com/oprahwinfrey Church group Cause or community
Twitter: the basics (twhat?) Microblogging service, allows you to “follow” people based on interest or connections Similar to a status update on Facebook, but typically used for more than just sharing thoughts.
Twitter: Terminology Tweet: tweeting is when you share something. Could be a statement or a link. Limited to 140 characters. Followers: followers are the people who see your tweets. Re-tweet: re-tweeting is when you repost a tweet that someone else already posted. So you share it with your followers. @: Putting an @ sign before another users username links your tweet to their profile. #: Putting a # (hashtag) before a word turns it into a link, connecting you to all the other people on Twitter who used that same term.
Twitter: creating your profile Again, all you need is a valid email address. Choose a username that is easy for people to remember. Share bio information. Set your level of privacy.
Twitter: who to follow? You can search for specific users Find people who have common interests as you Follow brands, companies, or celebrities