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Intro to social media for fun
 

Intro to social media for fun

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Intro to Social Media for Fun, for Hawkeye Community & Business Education

Intro to Social Media for Fun, for Hawkeye Community & Business Education

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    Intro to social media for fun Intro to social media for fun Presentation Transcript

    • Hawkeye Continuing Education
      Katie Noonan
      Introduction to Social Media for Fun
    • What to expect
      Learn how to use:
      Google
      Facebook
      Twitter
      Flickr
      YouTube
    • About me
      BA: Marketing, UNI
      Fmr. PR/Social Media – Hellman
      Current Corporate & Community Relations, UNIBusiness
    • Copies of PPT available at…
    • What is social media?
      “Social media is user generated content that is shared over the internet via technologies that promote engagement, sharing and collaboration” –The Social Media Guide
      The Social Media Revolution: http://youtu.be/3SuNx0UrnEo
    • Types of social media
      Social Networks
      Blogging
      Microblogging
      Social bookmarking
      Media sharing
      User generated content
      Forums
    • Platforms we will cover
      Google
      Facebook
      Twitter
      Flickr
      YouTube
    • Google: the basics
      Google is your gateway to the internet.
      Google: Verb, to use the Google search engine to obtain information on the World Wide Web.
      How search works http://www.youtube.com/watch?v=BNHR6IQJGZs&feature=player_embedded
    • Plethora of Google products
      So much more than a search engine.
      Gmail
      Top 10 reasons to use Gmail
      Google docs
      Google calendar
      Google maps
      All Google products: http://www.google.com/intl/en/about/products/
      Create a new account: https://accounts.google.com/NewAccount
    • Facebook: the basics
      What is Facebook?
      “Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.”
      http://www.youtube.com/watch?v=M5gtN16gOr8
      https://www.facebook.com/press/BRoll.php
    • Facebook: How to create a profile
      All you need is a valid email address
      http://Facebook.com
      Remember: Facebook is always changing.
    • Facebook: terminology
      Wall: A space inside your profile where your friends can write to you. Posts on your wall are open to friends, not private between you and the person who wrote it. More about the wall: https://www.facebook.com/help?page=820
      Message: Send a message to a friend when you want to have a personal conversation with that person. Similar to email, you see your messages in your “inbox” https://www.facebook.com/help/?topic=new_messages
      Tagging: marking a photo, video or wall post with a person’s name, identifying who is in the photo or video, or who you are talking about in your post
    • Facebook: terminology cont.
      Newsfeed: A hi-light of what’s going on with your Facebook friends. The Newsfeed is what you see when you first sign into your account.
      Status: Status updates are how your share with your friends – you can share thoughts, photos, videos, links to other websites.
      Like: “Like” is a link that shows up next to photos or status updates. Liking something shows your friends that you agree with what they’re saying, or like what they’re posting.
    • Facebook: Find your friends
      Connect with your email
      Search
      Organize friends: lists https://www.facebook.com/help?page=768
    • Facebook: Privacy settings
      Understand your privacy on Facebook
      http://facebook.com/privacy
    • Facebook: etiquette
      Who should you friend?
      Sharing
      Games
      Tagging
      Untagging
    • Facebook: events
      Facebook allows you to create events. Invite your friends, share location and other details, manage guest list, etc. https://www.facebook.com/help/events
      Birthdays
    • Facebook: groups
      Groups allow you to share with a specific group of people.
      You set the controls: Secret, closed, open
      https://www.facebook.com/groups
    • Facebook: pages
      Find pages you’re interested in https://www.facebook.com/pages/browser.php
      Create a page for your business or organization https://www.facebook.com/pages/create.php
      Business https://www.facebook.com/scratchbakery
      Brand or product
      School https://www.facebook.com/UNIBusiness
      Public figure https://www.facebook.com/oprahwinfrey
      Church group
      Cause or community
    • Twitter: the basics (twhat?)
      Microblogging service, allows you to “follow” people based on interest or connections
      Similar to a status update on Facebook, but typically used for more than just sharing thoughts.
    • Twitter: Terminology
      Tweet: tweeting is when you share something. Could be a statement or a link. Limited to 140 characters.
      Followers: followers are the people who see your tweets.
      Re-tweet: re-tweeting is when you repost a tweet that someone else already posted. So you share it with your followers.
      @: Putting an @ sign before another users username links your tweet to their profile.
      #: Putting a # (hashtag) before a word turns it into a link, connecting you to all the other people on Twitter who used that same term.
    • Twitter: creating your profile
      Again, all you need is a valid email address.
      Choose a username that is easy for people to remember.
      Share bio information.
      Set your level of privacy.
    • Twitter: who to follow?
      You can search for specific users
      Find people who have common interests as you
      Follow brands, companies, or celebrities
    • Twitter: 140 characters – URL shorteners
      http://goo.gl/
      http://tinyurl.com/
      http://bitly.com/
    • Flickr: the basics
      http://flickr.com
      Share your photos with family & friends
      Or with the public
      Save, organize by topic or event
    • Flickr: setting up an account
      All you need is a Gmail, Facebook or Yahoo account.
      Upload your first photos
      http://www.flickr.com/photos/upload/
    • Flickr: privacy settings
      You>>Your Account>>Privacy & Permissions
      Settings for your profile
      Settings for your photos
    • YouTube: the basics
      What is YouTube?
      A video-sharing website where users can upload, save and view videos.
      Getting started on YouTube: http://www.youtube.com/t/about_getting_started
    • Questions?