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Intro to social media for fun


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Intro to Social Media for Fun, for Hawkeye Community & Business Education

Intro to Social Media for Fun, for Hawkeye Community & Business Education

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  • 1. Hawkeye Continuing Education
    Katie Noonan
    Introduction to Social Media for Fun
  • 2. What to expect
    Learn how to use:
  • 3. About me
    BA: Marketing, UNI
    Fmr. PR/Social Media – Hellman
    Current Corporate & Community Relations, UNIBusiness
  • 4. Copies of PPT available at…
  • 5. What is social media?
    “Social media is user generated content that is shared over the internet via technologies that promote engagement, sharing and collaboration” –The Social Media Guide
    The Social Media Revolution:
  • 6. Types of social media
    Social Networks
    Social bookmarking
    Media sharing
    User generated content
  • 7. Platforms we will cover
  • 8. Google: the basics
    Google is your gateway to the internet.
    Google: Verb, to use the Google search engine to obtain information on the World Wide Web.
    How search works
  • 9. Plethora of Google products
    So much more than a search engine.
    Top 10 reasons to use Gmail
    Google docs
    Google calendar
    Google maps
    All Google products:
    Create a new account:
  • 10. Facebook: the basics
    What is Facebook?
    “Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.”
  • 11. Facebook: How to create a profile
    All you need is a valid email address
    Remember: Facebook is always changing.
  • 12. Facebook: terminology
    Wall: A space inside your profile where your friends can write to you. Posts on your wall are open to friends, not private between you and the person who wrote it. More about the wall:
    Message: Send a message to a friend when you want to have a personal conversation with that person. Similar to email, you see your messages in your “inbox”
    Tagging: marking a photo, video or wall post with a person’s name, identifying who is in the photo or video, or who you are talking about in your post
  • 13. Facebook: terminology cont.
    Newsfeed: A hi-light of what’s going on with your Facebook friends. The Newsfeed is what you see when you first sign into your account.
    Status: Status updates are how your share with your friends – you can share thoughts, photos, videos, links to other websites.
    Like: “Like” is a link that shows up next to photos or status updates. Liking something shows your friends that you agree with what they’re saying, or like what they’re posting.
  • 14. Facebook: Find your friends
    Connect with your email
    Organize friends: lists
  • 15. Facebook: Privacy settings
    Understand your privacy on Facebook
  • 16. Facebook: etiquette
    Who should you friend?
  • 17. Facebook: events
    Facebook allows you to create events. Invite your friends, share location and other details, manage guest list, etc.
  • 18. Facebook: groups
    Groups allow you to share with a specific group of people.
    You set the controls: Secret, closed, open
  • 19. Facebook: pages
    Find pages you’re interested in
    Create a page for your business or organization
    Brand or product
    Public figure
    Church group
    Cause or community
  • 20. Twitter: the basics (twhat?)
    Microblogging service, allows you to “follow” people based on interest or connections
    Similar to a status update on Facebook, but typically used for more than just sharing thoughts.
  • 21. Twitter: Terminology
    Tweet: tweeting is when you share something. Could be a statement or a link. Limited to 140 characters.
    Followers: followers are the people who see your tweets.
    Re-tweet: re-tweeting is when you repost a tweet that someone else already posted. So you share it with your followers.
    @: Putting an @ sign before another users username links your tweet to their profile.
    #: Putting a # (hashtag) before a word turns it into a link, connecting you to all the other people on Twitter who used that same term.
  • 22. Twitter: creating your profile
    Again, all you need is a valid email address.
    Choose a username that is easy for people to remember.
    Share bio information.
    Set your level of privacy.
  • 23. Twitter: who to follow?
    You can search for specific users
    Find people who have common interests as you
    Follow brands, companies, or celebrities
  • 24. Twitter: 140 characters – URL shorteners
  • 25. Flickr: the basics
    Share your photos with family & friends
    Or with the public
    Save, organize by topic or event
  • 26. Flickr: setting up an account
    All you need is a Gmail, Facebook or Yahoo account.
    Upload your first photos
  • 27. Flickr: privacy settings
    You>>Your Account>>Privacy & Permissions
    Settings for your profile
    Settings for your photos
  • 28. YouTube: the basics
    What is YouTube?
    A video-sharing website where users can upload, save and view videos.
    Getting started on YouTube:
  • 29. Questions?