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2013 App Market Trends

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2013 App Market Trends give current market data on app usage worldwide. It exposes how people are using apps and what apps dominate the market.

2013 App Market Trends give current market data on app usage worldwide. It exposes how people are using apps and what apps dominate the market.

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  • 1. Presents
  • 2. Games Dominate Top Apps ● Games account for 145/300 of top paid apps on Apple App Store and 116/300 on Google Play. ● Games account for 94/300 of top free apps on Apple App Store and 110/300 on Google Play.
  • 3. In-app Purchases ● In-app purchases now generate the majority of the revenue in the app stores, rapidly replacing pay-to- download as the main revenue model.
  • 4. In-app Purchases ● In-app purchases made up 76 percent of revenue in the United States Apple App Store for iPhone in January 2013, up from 53 percent in January 2012 (paid-for apps fell from 47 to 24 percent). ● In some Asian countries, such as Hong Kong, Japan, China and South Korea, over 90 percent of app store revenue is from in-app purchases. ● In other countries, it is much less; in Germany, for example, it is only 61 percent.
  • 5. Mobile Apps Usage ● 1.2 billion people worldwide were using mobile apps at the end of 2012. ● This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017. ● Much of this growth will come from Asia, which will account for almost half of app users in 2017.
  • 6. Mobile Apps Usage ● 1.2 billion apps users is a large number, considering that analysts estimate that there aren’t much more than a billion smartphones worldwide. ● Further, apps development in recent years has largely focused on smart phones (mostly just one or two types of smart phones), but it is still only a minority of phone users. ● There are 6.8 billion mobile subscriptions worldwide,according to the ITU - that means approximately 17 percent of mobile subscribers use apps.
  • 7. How Many Downloads Per Year? ● Analyst estimates for downloads of apps in 2013 range from 56 to 82 billion. In 2017, there could be 200 billion downloads.
  • 8. How Many Downloads Per Year? ● 56 billion smart phone apps will be downloaded in 2013. ● By operating system: 58 percent will be Google Android; ● 33 percent Apple iOS; ● 4 percent Microsoft Windows Phone; ● 3 percent BlackBerry.
  • 9. How Many Downloads Per Year? ● 14 billion tablet apps will be downloaded in 2013; 75 percent will be iOS apps; ● 21 percent Android; 2 percent Windows. Android includes Amazon Kindle Fire, which will account for 4 percent of downloads
  • 10. How Many Downloads Per Year? ● There will be 81.4 billion downloads of apps the by end of 2013 ● 90 percent of these will be free apps; by 2016 there will be 309.6 billion app downloads but ● 93 percent will be free ● Only 7 percent of apps will be paid for.
  • 11. Connect With Us For more app market trends please visit ultiskyapps.com Follow us @ultiskyapps ● Like us at Ultiskyapps on Facebook.

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