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Recruitment   A Process Of Brand Building   Case Study
 

Recruitment A Process Of Brand Building Case Study

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    Recruitment   A Process Of Brand Building   Case Study Recruitment A Process Of Brand Building Case Study Presentation Transcript

    • Recruitment : A Process of Brand Building conducted by Rapport Communications
      • Case Study :
      • Wibhu Technologies,Pune
    • Case Study : Wibhu Technologies, Pune
      • Wibhu is a technology start-up in wireless and network security space. The company was started in the year 2002, by experts with a vast experience in the Bay Area.
      • Wibhu had just obtained a VC Funding from the US and planned to expand its scope in a big way. This meant being known in the Indian IT scenario as leader in the area of Network security and attracting the best Indian talent to join Wibhu.
      • After VC funding, the objective now was to create a global foot print for Wibhu offering.
      THE BRIEF
    • This needed to be achieved by releasing recruitment advertisements in mainline dailies in focus areas, with a dual purpose of recruiting the right people as also creating a brand image for Wibhu. THE BRIEF
    • ROLE OF RAPPORT
      • Rapport Communications was roped in to handle the entire recruitment process as a brand-building project through:
      • Conceptualise, Design and Release of Ad in prominent appointment dailies
      • Response Scrutiny
      • Logistics Support for conducting interviews at Bangalore & Pune
      • Media : 1. Appointment Ad in The Ascent, The Times of India,
      • Bangalore & Pune
      • 2. Naukri.com
      • Message : `Destination Wibhu’ – a place to be if you are a wireless / networking / security expert.
      • Size : ½ page color
      • Position : Back page
      MEDIA MIX
    • THE AD
    • RESPONSE SCRUTINY
      • The press ad, which was an invitation for walks-in as well scheduled interviews, generated over 1000 relevant resumes – which were classified into ratings based on criteria like experience, place of employment, projects handled and educational qualifications.
    • THE INTERVIEW PROCESS at Bangalore
      • Objectives
      • Establish Wibhu as a technology leader 
      • Make the experience a memorable one for those selected as well as those candidates who were not suitable.
    • THE INTERVIEW PROCESS at Bangalore
      • The first round of interviews were conducted at Bangalore at a well known 3 star hotel
      • Candidates were sent interview intimations 4 days in advance
      • Scheduled interviews and walks-in were conducted separately at the same venue simultaneously.
    • THE INTERVIEW PROCESS at Bangalore
      • The candidates were received by trainee management students and seated according to their areas of expertise
      • A presentation on Wibhu Technologies was being played continuously on a monitor.
      • The candidates were given a docket about Wibhu– the background, philosophy, culture, operating platforms, etc
    • THE INTERVIEW PROCESS at Bangalore
      • Separate interview panels were made for every position comprising of experts from that area.
      • After the preliminary rounds, candidates were short listed and immediately called for a second round of interviews.
      • At the end of the exercise at Bangalore offer letters were given to eight candidates.
    • THE INTERVIEW PROCESS at Pune
      • A similar exercise was conducted at Pune as well, wherein relevant candidates were scheduled for interviews.