Opt In to E-Marketing
                               Pam Maher
                                     CEO
                  ...
WHY E-MARKETING?


      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHO SHOULD USE IT?


       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
HOW CAN YOU MAKE
E-MARKETING WORK FOR YOU?




           www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
HOW CAN YOU MAKE
E-MARKETING WORK FOR YOU?
  Search Engine Optimization
  Pay-Per-Click Advertising
  Mobile Websites
  So...
SEARCH ENGINE OPTIMIZATION
   HELPS USERS FIND YOUR SITE...




              www.kmkmedia.com | Facebook.com/kmkmedia | t...
SEARCH ENGINE OPTIMIZATION
   HELPS USERS FIND YOUR SITE...




              www.kmkmedia.com | Facebook.com/kmkmedia | t...
SEARCH ENGINE OPTIMIZATION
   HELPS USERS FIND YOUR SITE...
 Your website should integrate
the keywords users will use to
...
SEARCH ENGINE OPTIMIZATION
   HELPS USERS FIND YOUR SITE...
 Your website should integrate
the keywords users will use to
...
SEARCH ENGINE OPTIMIZATION
   HELPS USERS FIND YOUR SITE...
 Your website should integrate
the keywords users will use to
...
IN DECEMBER, GOOGLE HAD 85.35%
 OF THE SEARCH ENGINE MARKET...




             www.kmkmedia.com | Facebook.com/kmkmedia |...
IN DECEMBER, GOOGLE HAD 85.35%
 OF THE SEARCH ENGINE MARKET...
    Add your business to
Google’s Local Business Center



...
IN DECEMBER, GOOGLE HAD 85.35%
 OF THE SEARCH ENGINE MARKET...
    Add your business to
Google’s Local Business Center



...
TO GET YOUR SITE AT THE VERY TOP OF THE
         SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...




     ...
TO GET YOUR SITE AT THE VERY TOP OF THE
         SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...




     ...
TO GET YOUR SITE AT THE VERY TOP OF THE
         SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
   The ad...
TO GET YOUR SITE AT THE VERY TOP OF THE
         SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
   The ad...
TO GET YOUR SITE AT THE VERY TOP OF THE
         SEARCH RESULT LIST, TRY A
SPONSORED LINK OR PAY-PER-CLICK AD...
   The ad...
IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...




               www.kmkmedia.com | Facebook.com/kmkmedi...
IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...




               www.kmkmedia.com | Facebook.com/kmkmedi...
IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
  It is projected that through
the rest of 2010, 65% of
mo...
IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
  It is projected that through
the rest of 2010, 65% of
mo...
IF YOUR WEBSITE DRAWS ENOUGH
TRAFFIC, CONSIDER A MOBILE SITE...
  It is projected that through
the rest of 2010, 65% of
mo...
SOCIAL MEDIA SITES ALLOW YOUR
CUSTOMERS TO INTERACT WITH YOU
      AND YOUR BRAND...




             www.kmkmedia.com | F...
SOCIAL MEDIA SITES ALLOW YOUR
CUSTOMERS TO INTERACT WITH YOU
      AND YOUR BRAND...

      Facebook                   Twi...
SOCIAL MEDIA SITES ALLOW YOUR
CUSTOMERS TO INTERACT WITH YOU
      AND YOUR BRAND...




             www.kmkmedia.com | F...
FACEBOOK




  www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK




  www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK
  Facebook is probably the best-
known of the social media outlets,
with 500 million active users.




          ...
FACEBOOK
  Facebook is probably the best-
known of the social media outlets,
with 500 million active users.

 Businesses h...
FACEBOOK
  Facebook is probably the best-
known of the social media outlets,
with 500 million active users.

 Businesses h...
FACEBOOK
  Facebook is probably the best-
known of the social media outlets,
with 500 million active users.

 Businesses h...
ADVERTISING ON FACEBOOK




          www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
ADVERTISING ON FACEBOOK




          www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
ADVERTISING ON FACEBOOK
  You can also advertise
directly on facebook.




                           www.kmkmedia.com | F...
ADVERTISING ON FACEBOOK
  You can also advertise
directly on facebook.

  If you have an upcoming
event, you can advertise...
ADVERTISING ON FACEBOOK
  You can also advertise
directly on facebook.

  If you have an upcoming
event, you can advertise...
ADVERTISING ON FACEBOOK
  You can also advertise
directly on facebook.

  If you have an upcoming
event, you can advertise...
TWITTER




  www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TWITTER




  www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TWITTER
 Twitter allows you and your
business to say anything in 140
characters or less.




                             ...
TWITTER
 Twitter allows you and your
business to say anything in 140
characters or less.

  If you are following someone,
...
TWITTER
 Twitter allows you and your
business to say anything in 140
characters or less.

  If you are following someone,
...
TWITTER
 Twitter allows you and your
business to say anything in 140
characters or less.

  If you are following someone,
...
YOUTUBE




  www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
YOUTUBE




  www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
YOUTUBE
  YouTube receives 2
billion views everyday.




                          www.kmkmedia.com | Facebook.com/kmkmedi...
YOUTUBE
  YouTube receives 2
billion views everyday.

 It allows businesses to
advertise alongside
relevant content.




 ...
YOUTUBE
  YouTube receives 2
billion views everyday.

 It allows businesses to
advertise alongside
relevant content.

  Yo...
FOURSQUARE




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FOURSQUARE




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FOURSQUARE
  Users “check-in” to various
places they visit through their
phone.




                              www.kmkm...
FOURSQUARE
  Users “check-in” to various
places they visit through their
phone.
  They can leave “tips” about
the location...
FOURSQUARE
  Users “check-in” to various
places they visit through their
phone.
  They can leave “tips” about
the location...
FOURSQUARE
  Users “check-in” to various
places they visit through their
phone.
  They can leave “tips” about
the location...
A GREAT WAY TO ATTRACT A LARGE
 AMOUNT OF NEW CUSTOMERS IS
      GROUPON.COM...
A GREAT WAY TO ATTRACT A LARGE
 AMOUNT OF NEW CUSTOMERS IS
      GROUPON.COM...
A GREAT WAY TO ATTRACT A LARGE
    AMOUNT OF NEW CUSTOMERS IS
         GROUPON.COM...
  Groupon offers a daily discount
on...
A GREAT WAY TO ATTRACT A LARGE
    AMOUNT OF NEW CUSTOMERS IS
         GROUPON.COM...
  Groupon offers a daily discount
on...
A GREAT WAY TO ATTRACT A LARGE
    AMOUNT OF NEW CUSTOMERS IS
         GROUPON.COM...
  Groupon offers a daily discount
on...
A GREAT WAY TO ATTRACT A LARGE
    AMOUNT OF NEW CUSTOMERS IS
         GROUPON.COM...
  Groupon offers a daily discount
on...
A GREAT WAY TO ATTRACT A LARGE
    AMOUNT OF NEW CUSTOMERS IS
         GROUPON.COM...
  Groupon offers a daily discount
on...
IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
       E-MAIL BLASTS ...
IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
       E-MAIL BLASTS ...
IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
       E-MAIL BLASTS ...
IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
       E-MAIL BLASTS ...
IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
       E-MAIL BLASTS ...
IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
       E-MAIL BLASTS ...
IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR
AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY
       E-MAIL BLASTS ...
IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
     MORE TO OFFER, LOOK IN TO STARTING A BLOG...




               ...
IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
     MORE TO OFFER, LOOK IN TO STARTING A BLOG...




               ...
IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
     MORE TO OFFER, LOOK IN TO STARTING A BLOG...
   Blogs allow you ...
IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
     MORE TO OFFER, LOOK IN TO STARTING A BLOG...
   Blogs allow you ...
IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
     MORE TO OFFER, LOOK IN TO STARTING A BLOG...
   Blogs allow you ...
IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE
     MORE TO OFFER, LOOK IN TO STARTING A BLOG...
   Blogs allow you ...
WHERE DO I START?




       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHERE DO I START?

1. Website Keywords




                www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHERE DO I START?

1. Website Keywords
2. E-Mail Blasts




                   www.kmkmedia.com | Facebook.com/kmkmedia | ...
WHERE DO I START?

1. Website Keywords
2. E-Mail Blasts
3. Facebook



                   www.kmkmedia.com | Facebook.com/...
Q&A

•Email: pam@kmkmedia.com
•Call: KMK Media Group at 815-399-2805
•View this presentation: www.kmkmedia.com/CWBC2010


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Women's Business Council - E-Marketing

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  • How many of you are marketing? What kind of marketing?
  • According to the Pew Research Center’s Internet and American Life Project, in 2010 79% of adults are using the internet, as opposed to only 46% in 2000.

    Virtually endless ways to reach out to potential customers and interact with each other.


  • Anyone who has something to offer to people who do not yet know of the product or service.
















  • As you can see, sponsored links are clearly labeled and usually highlighted.
  • As you can see, sponsored links are clearly labeled and usually highlighted.
  • As you can see, sponsored links are clearly labeled and usually highlighted.
  • As you can see, sponsored links are clearly labeled and usually highlighted.
  • Alpine Bank recently came out with their own mobile banking site where smartphone users can check balances, transfer funds, pay bills and locate branches and ATMs.

    Chase bank also recently came out with an iPhone app which allows customers to deposit checks simply by taking pictures of both sides.
  • Alpine Bank recently came out with their own mobile banking site where smartphone users can check balances, transfer funds, pay bills and locate branches and ATMs.

    Chase bank also recently came out with an iPhone app which allows customers to deposit checks simply by taking pictures of both sides.
  • Alpine Bank recently came out with their own mobile banking site where smartphone users can check balances, transfer funds, pay bills and locate branches and ATMs.

    Chase bank also recently came out with an iPhone app which allows customers to deposit checks simply by taking pictures of both sides.
  • Alpine Bank recently came out with their own mobile banking site where smartphone users can check balances, transfer funds, pay bills and locate branches and ATMs.

    Chase bank also recently came out with an iPhone app which allows customers to deposit checks simply by taking pictures of both sides.
  • Alpine Bank recently came out with their own mobile banking site where smartphone users can check balances, transfer funds, pay bills and locate branches and ATMs.

    Chase bank also recently came out with an iPhone app which allows customers to deposit checks simply by taking pictures of both sides.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.
  • Don’t even start a social media account unless you know you will have timely relevant content to share. Otherwise, your page will get stale and no one will follow you.





  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!


  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!


  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!


  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!


  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!


  • Twitter helps you stay connected to your donors, volunteers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating information and upcoming opportunities to your target audiences or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications. **Last year, the Center for Disease Control used Twitter to get out information regarding the H1N1 outbreak and vaccines.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.


  • Twitter helps you stay connected to your donors, volunteers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating information and upcoming opportunities to your target audiences or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications. **Last year, the Center for Disease Control used Twitter to get out information regarding the H1N1 outbreak and vaccines.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.


  • Twitter helps you stay connected to your donors, volunteers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating information and upcoming opportunities to your target audiences or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications. **Last year, the Center for Disease Control used Twitter to get out information regarding the H1N1 outbreak and vaccines.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.


  • Twitter helps you stay connected to your donors, volunteers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating information and upcoming opportunities to your target audiences or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications. **Last year, the Center for Disease Control used Twitter to get out information regarding the H1N1 outbreak and vaccines.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.


  • Twitter helps you stay connected to your donors, volunteers, industry, networking contacts, media contacts...whomever you choose!

    It’s immediate. Great for real-time feedback and to quickly share information.

    It’s also good for disseminating information and upcoming opportunities to your target audiences or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.

    Can also be used for crisis communications. **Last year, the Center for Disease Control used Twitter to get out information regarding the H1N1 outbreak and vaccines.

    Twitter gives your constituents direct access to employees and a way to contribute to your company.
    It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.

    Follow the leaders in your industry and share content that positions you as an expert yourself.







  • The person that checks in the most at a certain place becomes the mayor.
    Some businesses may offer them rewards.
  • The person that checks in the most at a certain place becomes the mayor.
    Some businesses may offer them rewards.
  • The person that checks in the most at a certain place becomes the mayor.
    Some businesses may offer them rewards.
  • The person that checks in the most at a certain place becomes the mayor.
    Some businesses may offer them rewards.
  • The person that checks in the most at a certain place becomes the mayor.
    Some businesses may offer them rewards.
  • The person that checks in the most at a certain place becomes the mayor.
    Some businesses may offer them rewards.
  • Has anyone heard of Groupon?????

    Groupon also includes your company information (address, phone number, brief description)
  • Has anyone heard of Groupon?????

    Groupon also includes your company information (address, phone number, brief description)
  • Has anyone heard of Groupon?????

    Groupon also includes your company information (address, phone number, brief description)
  • Has anyone heard of Groupon?????

    Groupon also includes your company information (address, phone number, brief description)
  • Has anyone heard of Groupon?????

    Groupon also includes your company information (address, phone number, brief description)
  • Has anyone heard of Groupon?????

    Groupon also includes your company information (address, phone number, brief description)






  • Photos give a face to the name and give your blog personality.
  • Photos give a face to the name and give your blog personality.
  • Photos give a face to the name and give your blog personality.
  • Photos give a face to the name and give your blog personality.
  • Photos give a face to the name and give your blog personality.



  • Thank you for your time! I will now address any questions that you may have...
  • Women's Business Council - E-Marketing

    1. 1. Opt In to E-Marketing Pam Maher CEO KMK Media Group www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    2. 2. WHY E-MARKETING? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    3. 3. WHO SHOULD USE IT? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    4. 4. HOW CAN YOU MAKE E-MARKETING WORK FOR YOU? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    5. 5. HOW CAN YOU MAKE E-MARKETING WORK FOR YOU? Search Engine Optimization Pay-Per-Click Advertising Mobile Websites Social Media Daily Coupon Websites E-Mail Blasts & Newsletters Blogs www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    6. 6. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    7. 7. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    8. 8. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... Your website should integrate the keywords users will use to search for your product or service. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    9. 9. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... Your website should integrate the keywords users will use to search for your product or service. Your site should also be easy to navigate for users and crawlers. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    10. 10. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... Your website should integrate the keywords users will use to search for your product or service. Your site should also be easy to navigate for users and crawlers. If your page is rich in useful content, other sites may choose to link to it. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    11. 11. IN DECEMBER, GOOGLE HAD 85.35% OF THE SEARCH ENGINE MARKET... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    12. 12. IN DECEMBER, GOOGLE HAD 85.35% OF THE SEARCH ENGINE MARKET... Add your business to Google’s Local Business Center www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    13. 13. IN DECEMBER, GOOGLE HAD 85.35% OF THE SEARCH ENGINE MARKET... Add your business to Google’s Local Business Center Utilize Google Analytics www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    14. 14. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    15. 15. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    16. 16. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... The advertiser (You) pays for certain keywords. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    17. 17. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... The advertiser (You) pays for certain keywords. When a user searches that word, your business appears, either on the side or on top of the results page. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    18. 18. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... The advertiser (You) pays for certain keywords. When a user searches that word, your business appears, either on the side or on top of the results page. You pay only when someone clicks your ad--not when it shows up on a results page. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    19. 19. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    20. 20. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    21. 21. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... It is projected that through the rest of 2010, 65% of mobile phones purchased will be “smartphones.” www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    22. 22. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... It is projected that through the rest of 2010, 65% of mobile phones purchased will be “smartphones.” A mobile website is formatted for use on such smartphones. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    23. 23. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... It is projected that through the rest of 2010, 65% of mobile phones purchased will be “smartphones.” A mobile website is formatted for use on such smartphones. Users can then access your information wherever they are. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    24. 24. SOCIAL MEDIA SITES ALLOW YOUR CUSTOMERS TO INTERACT WITH YOU AND YOUR BRAND... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    25. 25. SOCIAL MEDIA SITES ALLOW YOUR CUSTOMERS TO INTERACT WITH YOU AND YOUR BRAND... Facebook Twitter YouTube Foursquare www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    26. 26. SOCIAL MEDIA SITES ALLOW YOUR CUSTOMERS TO INTERACT WITH YOU AND YOUR BRAND... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    27. 27. FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    28. 28. FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    29. 29. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    30. 30. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. Businesses have “pages,” which are slightly different from personal profiles. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    31. 31. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. Businesses have “pages,” which are slightly different from personal profiles. Rather than friends, pages have “fans” who “like” the page. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    32. 32. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. Businesses have “pages,” which are slightly different from personal profiles. Rather than friends, pages have “fans” who “like” the page. Your fans can spread the word by suggesting your page to their friends. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    33. 33. ADVERTISING ON FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    34. 34. ADVERTISING ON FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    35. 35. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    36. 36. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. If you have an upcoming event, you can advertise that. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    37. 37. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. If you have an upcoming event, you can advertise that. If you have a page, you can direct users there. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    38. 38. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. If you have an upcoming event, you can advertise that. If you have a page, you can direct users there. You can also advertise a separate website. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    39. 39. TWITTER www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    40. 40. TWITTER www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    41. 41. TWITTER Twitter allows you and your business to say anything in 140 characters or less. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    42. 42. TWITTER Twitter allows you and your business to say anything in 140 characters or less. If you are following someone, their updates are shown in your “feed.” www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    43. 43. TWITTER Twitter allows you and your business to say anything in 140 characters or less. If you are following someone, their updates are shown in your “feed.” Your updates are also shown in your followers’ feeds. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    44. 44. TWITTER Twitter allows you and your business to say anything in 140 characters or less. If you are following someone, their updates are shown in your “feed.” Your updates are also shown in your followers’ feeds. Your page is customizable with your logo or even a coupon. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    45. 45. YOUTUBE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    46. 46. YOUTUBE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    47. 47. YOUTUBE YouTube receives 2 billion views everyday. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    48. 48. YOUTUBE YouTube receives 2 billion views everyday. It allows businesses to advertise alongside relevant content. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    49. 49. YOUTUBE YouTube receives 2 billion views everyday. It allows businesses to advertise alongside relevant content. You can create a “brand channel” on YouTube, which people can then subscribe to. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    50. 50. FOURSQUARE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    51. 51. FOURSQUARE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    52. 52. FOURSQUARE Users “check-in” to various places they visit through their phone. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    53. 53. FOURSQUARE Users “check-in” to various places they visit through their phone. They can leave “tips” about the location for other users. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    54. 54. FOURSQUARE Users “check-in” to various places they visit through their phone. They can leave “tips” about the location for other users. Certain businesses will offer rewards to frequent visitors. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    55. 55. FOURSQUARE Users “check-in” to various places they visit through their phone. They can leave “tips” about the location for other users. Certain businesses will offer rewards to frequent visitors. Analytics allow owners to see real time stats about visitors and check-ins. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    56. 56. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM...
    57. 57. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM...
    58. 58. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities.
    59. 59. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal.
    60. 60. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal. Groupon picks a day for your deal to go on and members receive an e-mail.
    61. 61. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal. Groupon picks a day for your deal to go on and members receive an e-mail. Groupon takes a portion of deals sold.
    62. 62. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal. Groupon picks a day for your deal to go on and members receive an e-mail. Groupon takes a portion of deals sold. Groupon is not in Rockford yet. Express your interest at Groupon.com!
    63. 63. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS...
    64. 64. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS...
    65. 65. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list:
    66. 66. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list
    67. 67. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list 2. Provide a way for people to add themselves. Events? Website? Facebook?
    68. 68. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list 2. Provide a way for people to add themselves. Events? Website? Facebook? E-mails allow you to update customers about your business and alert them to any upcoming events or opportunities.
    69. 69. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list 2. Provide a way for people to add themselves. Events? Website? Facebook? E-mails allow you to update customers about your business and alert them to any upcoming events or opportunities. Some businesses include coupons which customers can print out and bring into the store.
    70. 70. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    71. 71. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    72. 72. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    73. 73. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. Blogs are also helpful when your business has an ongoing issue (good or bad) and you want to keep the public informed. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    74. 74. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. Blogs are also helpful when your business has an ongoing issue (good or bad) and you want to keep the public informed. Just as with Facebook and Twitter, blogs should be updated regularly. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    75. 75. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. Blogs are also helpful when your business has an ongoing issue (good or bad) and you want to keep the public informed. Just as with Facebook and Twitter, blogs should be updated regularly. Your blog should also have a personality. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    76. 76. WHERE DO I START? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    77. 77. WHERE DO I START? 1. Website Keywords www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    78. 78. WHERE DO I START? 1. Website Keywords 2. E-Mail Blasts www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    79. 79. WHERE DO I START? 1. Website Keywords 2. E-Mail Blasts 3. Facebook www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    80. 80. Q&A •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/CWBC2010 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

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