Winnebago County Bar Association Social Media Presentation

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KMK Media Group Winnebago County Bar Association Presentation on Social Media Marketing

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  • Do you use social media? Personally? Professionally? Success stories or difficulties to share?

    If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.

    We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
  • Do you use social media? Personally? Professionally? Success stories or difficulties to share?

    If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.

    We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
  • Do you use social media? Personally? Professionally? Success stories or difficulties to share?

    If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.

    We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
  • Do you use social media? Personally? Professionally? Success stories or difficulties to share?

    If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.

    We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
  • Do you use social media? Personally? Professionally? Success stories or difficulties to share?

    If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.

    We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.

    Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
    If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
    But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.

    What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers and others promoting their businesses.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.

    What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers and others promoting their businesses.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.

    What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers and others promoting their businesses.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.

    What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers and others promoting their businesses.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
  • There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.

    Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?

    Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.


    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.

    Sounds pretty easy, right?
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing and professional-development strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing and professional-development strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing and professional-development strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing and professional-development strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • Social media generally for attorneys is useful for:

    Trends in what people are talking about in an information-rich field

    Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.

    Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)

    Announce news - case wins, press releases, new hires, etc.

    Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.

    Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
  • Social media generally for attorneys is useful for:

    Trends in what people are talking about in an information-rich field

    Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.

    Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)

    Announce news - case wins, press releases, new hires, etc.

    Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.

    Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
  • Social media generally for attorneys is useful for:

    Trends in what people are talking about in an information-rich field

    Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.

    Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)

    Announce news - case wins, press releases, new hires, etc.

    Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.

    Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
  • Social media generally for attorneys is useful for:

    Trends in what people are talking about in an information-rich field

    Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.

    Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)

    Announce news - case wins, press releases, new hires, etc.

    Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.

    Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
  • Social media generally for attorneys is useful for:

    Trends in what people are talking about in an information-rich field

    Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.

    Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)

    Announce news - case wins, press releases, new hires, etc.

    Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.

    Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
  • Social media generally for attorneys is useful for:

    Trends in what people are talking about in an information-rich field

    Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.

    Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)

    Announce news - case wins, press releases, new hires, etc.

    Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.

    Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
  • Successful social media sites have some things in common:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Immediate...not Ponderous
  • Successful social media sites have some things in common:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Immediate...not Ponderous
  • Successful social media sites have some things in common:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Immediate...not Ponderous
  • Successful social media sites have some things in common:
    Sharing...not Control
    Honest...not Corporate
    Transparent...not Bureaucratic
    Immediate...not Ponderous
  • Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.

    Personal “Profile” vs. Public “Page”
  • Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.

    Personal “Profile” vs. Public “Page”
  • Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.

    Personal “Profile” vs. Public “Page”
  • Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.

    Personal “Profile” vs. Public “Page”
  • Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.

    You have a profile if you’re an individual, a page if you’re a business.

    Businesses can add “fans,” which are the people that are interested in hearing from you.

    Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.

    Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.

    Personal “Profile” vs. Public “Page”
  • Facebook is definitely the most “personal” of the three options but there are law-related pages.

    Illinois State Bar Association - 73 fans and includes a blog feed of Illinois Lawyer Now - their regular news updates, which means you have one less site to check. if you’re on Facebook already and a “fan” of ISBA, their news will be posted right to your wall.

    ISBA Young Lawyers - 182 members (note different # of members between the two)

    Other local outlets that are on Facebook and provide relevant information to their target audiences: Physicians Immediate Care, 13WREX-TV, Rockford Area Convention and Visitors Bureau and Ignite.
  • Facebook is definitely the most “personal” of the three options but there are law-related pages.

    Illinois State Bar Association - 73 fans and includes a blog feed of Illinois Lawyer Now - their regular news updates, which means you have one less site to check. if you’re on Facebook already and a “fan” of ISBA, their news will be posted right to your wall.

    ISBA Young Lawyers - 182 members (note different # of members between the two)

    Other local outlets that are on Facebook and provide relevant information to their target audiences: Physicians Immediate Care, 13WREX-TV, Rockford Area Convention and Visitors Bureau and Ignite.
  • Facebook is definitely the most “personal” of the three options but there are law-related pages.

    Illinois State Bar Association - 73 fans and includes a blog feed of Illinois Lawyer Now - their regular news updates, which means you have one less site to check. if you’re on Facebook already and a “fan” of ISBA, their news will be posted right to your wall.

    ISBA Young Lawyers - 182 members (note different # of members between the two)

    Other local outlets that are on Facebook and provide relevant information to their target audiences: Physicians Immediate Care, 13WREX-TV, Rockford Area Convention and Visitors Bureau and Ignite.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.

    You “tweet” out your answer to the questions “What are you doing right now?”

    Your Twitter “feed” shows the updates of everyone you follow.

    @ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.

    # Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.

    Can also be used for crisis communications.

    Use for lead generation.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.

    Can also be used for crisis communications.

    Use for lead generation.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.

    Can also be used for crisis communications.

    Use for lead generation.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.

    Can also be used for crisis communications.

    Use for lead generation.
  • Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!

    It’s great for real-time feedback and to quickly share information.

    It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.

    Can also be used for crisis communications.

    Use for lead generation.
  • Twitter Examples:
    Mass. Attorney General
    San Francisco City Attorney
    Florida Attorney General
    “Complete Lawyer” which posts items of personal and professional interest to lawyers.
  • Twitter Examples:
    Mass. Attorney General
    San Francisco City Attorney
    Florida Attorney General
    “Complete Lawyer” which posts items of personal and professional interest to lawyers.
  • Twitter Examples:
    Mass. Attorney General
    San Francisco City Attorney
    Florida Attorney General
    “Complete Lawyer” which posts items of personal and professional interest to lawyers.
  • Twitter Examples:
    Mass. Attorney General
    San Francisco City Attorney
    Florida Attorney General
    “Complete Lawyer” which posts items of personal and professional interest to lawyers.
  • Twitter Examples:
    Mass. Attorney General
    San Francisco City Attorney
    Florida Attorney General
    “Complete Lawyer” which posts items of personal and professional interest to lawyers.
  • LinkedIn is probably the most “professional” options
    You post a virtual CV/Resume, a photo, etc.
    You make “connections” with former classmates, colleagues, friends
    LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
    It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
  • LinkedIn is probably the most “professional” options
    You post a virtual CV/Resume, a photo, etc.
    You make “connections” with former classmates, colleagues, friends
    LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
    It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
  • LinkedIn is probably the most “professional” options
    You post a virtual CV/Resume, a photo, etc.
    You make “connections” with former classmates, colleagues, friends
    LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
    It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
  • LinkedIn is probably the most “professional” options
    You post a virtual CV/Resume, a photo, etc.
    You make “connections” with former classmates, colleagues, friends
    LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
    It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
  • LinkedIn is probably the most “professional” options
    You post a virtual CV/Resume, a photo, etc.
    You make “connections” with former classmates, colleagues, friends
    LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
    It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
  • LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.

    Of the three, it’s the most private and professional.

    It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.

    It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
  • LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.

    Of the three, it’s the most private and professional.

    It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.

    It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
  • LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.

    Of the three, it’s the most private and professional.

    It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.

    It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
  • LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.

    Of the three, it’s the most private and professional.

    It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.

    It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
  • LI Examples: Show group pages and one or two lawyer pages

    Search “Law” and you get 609 “Networking” groups and 1,121 “Professional” groups....

    More attorneys use LinkedIn probably because it’s perceived as “safer” and more “professional”
  • LI Examples: Show group pages and one or two lawyer pages

    Search “Law” and you get 609 “Networking” groups and 1,121 “Professional” groups....

    More attorneys use LinkedIn probably because it’s perceived as “safer” and more “professional”
  • LI Examples: Show group pages and one or two lawyer pages

    Search “Law” and you get 609 “Networking” groups and 1,121 “Professional” groups....

    More attorneys use LinkedIn probably because it’s perceived as “safer” and more “professional”
  • To get the most out of social networking, you need to keep your settings as open as possible. BUT, even with “private” settings, everything you do is social networking is public.

    A Texas judge tells the story of a lawyer who asked for a continuance because of the death of her father. That lawyer, however, earlier had posted a series of Facebook updates about drinking and partying...but she told the judge a completely different story.

    Others have gotten into hot water over complaints posted about opposing counsel, clients or judges. You wouldn’t reveal details about clients, like their names or other identifying characteristics in a cocktail-party conversation - don’t do it on Facebook, even if you think the conversation is just between you and a buddy.

    Social media also is a “no-spin zone.” People who use these sites can sense when you’re not being up-front or when you’re spinning them.

    When listing your “specialities” on these social networking sites, it’s important to include language to keep you from being in violation of RPC 7.4, which bans the use of the word “specialty.” For example, “The Supreme Court of Illinois does not recognize certifications of specialities in the practice of law, and I do not hold myself out as a specialist. However, I concentrate my practice in the following areas...”
  • To get the most out of social networking, you need to keep your settings as open as possible. BUT, even with “private” settings, everything you do is social networking is public.

    A Texas judge tells the story of a lawyer who asked for a continuance because of the death of her father. That lawyer, however, earlier had posted a series of Facebook updates about drinking and partying...but she told the judge a completely different story.

    Others have gotten into hot water over complaints posted about opposing counsel, clients or judges. You wouldn’t reveal details about clients, like their names or other identifying characteristics in a cocktail-party conversation - don’t do it on Facebook, even if you think the conversation is just between you and a buddy.

    Social media also is a “no-spin zone.” People who use these sites can sense when you’re not being up-front or when you’re spinning them.

    When listing your “specialities” on these social networking sites, it’s important to include language to keep you from being in violation of RPC 7.4, which bans the use of the word “specialty.” For example, “The Supreme Court of Illinois does not recognize certifications of specialities in the practice of law, and I do not hold myself out as a specialist. However, I concentrate my practice in the following areas...”
  • To get the most out of social networking, you need to keep your settings as open as possible. BUT, even with “private” settings, everything you do is social networking is public.

    A Texas judge tells the story of a lawyer who asked for a continuance because of the death of her father. That lawyer, however, earlier had posted a series of Facebook updates about drinking and partying...but she told the judge a completely different story.

    Others have gotten into hot water over complaints posted about opposing counsel, clients or judges. You wouldn’t reveal details about clients, like their names or other identifying characteristics in a cocktail-party conversation - don’t do it on Facebook, even if you think the conversation is just between you and a buddy.

    Social media also is a “no-spin zone.” People who use these sites can sense when you’re not being up-front or when you’re spinning them.

    When listing your “specialities” on these social networking sites, it’s important to include language to keep you from being in violation of RPC 7.4, which bans the use of the word “specialty.” For example, “The Supreme Court of Illinois does not recognize certifications of specialities in the practice of law, and I do not hold myself out as a specialist. However, I concentrate my practice in the following areas...”
  • Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your corporate website.
  • Winnebago County Bar Association Social Media Presentation

    1. 1. Is the Jury still out on Social Media for Attorneys? Pam Maher Principal KMK Media Group Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    2. 2. LET’S TALK...SOCIAL MEDIA Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    3. 3. LET’S TALK...SOCIAL MEDIA • Media Trends Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    4. 4. LET’S TALK...SOCIAL MEDIA • Media Trends • Strategy, Not Tools Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    5. 5. LET’S TALK...SOCIAL MEDIA • Media Trends • Strategy, Not Tools • How’d They Do That? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    6. 6. LET’S TALK...SOCIAL MEDIA • Media Trends • Strategy, Not Tools • How’d They Do That? • Facebook, Twitter & LinkedIn Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    7. 7. LET’S TALK...SOCIAL MEDIA • Media Trends • Strategy, Not Tools • How’d They Do That? • Facebook, Twitter & LinkedIn •Q & A (tweet questions: & tag with #kmktraining) Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    8. 8. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    9. 9. Local TV News Down 12% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    10. 10. Local TV News Down 12% Advice from Family/Friends Up 3% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    11. 11. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    12. 12. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Social Networking Sites Up 9% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    13. 13. JUST SAY NO TO... MARKETING People can control the messages and content they pay attention to today. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    14. 14. JUST SAY NO TO... MARKETING People can control the messages and content they pay attention to today. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    15. 15. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    16. 16. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    17. 17. WHAT IS SOCIAL MEDIA? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    18. 18. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    19. 19. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    20. 20. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    21. 21. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    22. 22. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    23. 23. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    24. 24. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    25. 25. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions • ADD VALUE Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    26. 26. USES OF SOCIAL MEDIA Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    27. 27. USES OF SOCIAL MEDIA Publish Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    28. 28. USES OF SOCIAL MEDIA Publish Share Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    29. 29. USES OF SOCIAL MEDIA Publish Network Share Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    30. 30. USES OF SOCIAL MEDIA Great! Let’s get started! Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    31. 31. STRATEGY, THEN TOOLS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    32. 32. STRATEGY, THEN TOOLS Social media is only effective when you think of it as part of your overall marketing & professional- development plan. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    33. 33. SOCIAL MEDIA: USEFUL FOR ATTORNEYS? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    34. 34. SOCIAL MEDIA: USEFUL FOR ATTORNEYS? • Legal trends & updates Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    35. 35. SOCIAL MEDIA: USEFUL FOR ATTORNEYS? • Legal trends & updates • Networking & referrals Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    36. 36. SOCIAL MEDIA: USEFUL FOR ATTORNEYS? • Legal trends & updates • Networking & referrals • Review histories Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    37. 37. SOCIAL MEDIA: USEFUL FOR ATTORNEYS? • Legal trends & updates • Announce news • Networking & referrals • Review histories Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    38. 38. SOCIAL MEDIA: USEFUL FOR ATTORNEYS? • Legal trends & updates • Announce news • Networking & referrals • Keep up-to-date • Review histories Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    39. 39. SOCIAL MEDIA: USEFUL FOR ATTORNEYS? • Legal trends & updates • Announce news • Networking & referrals • Keep up-to-date • Review histories • Research Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    40. 40. HOW’D THEY DO THAT? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    41. 41. HOW’D THEY DO THAT? • Sharing...not Control Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    42. 42. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    43. 43. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    44. 44. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic • Immediate...not Ponderous Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    45. 45. FACEBOOK BASICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    46. 46. FACEBOOK BASICS • Probably the best-known of the social media outlets. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    47. 47. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    48. 48. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    49. 49. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” • Businesses add “fans” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    50. 50. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” • Businesses add “fans” • Media-rich environment Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    51. 51. FACEBOOK: ISBA & ISBA YOUNG LAWYERS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    52. 52. FACEBOOK: ISBA & ISBA YOUNG LAWYERS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    53. 53. FACEBOOK: ISBA & ISBA YOUNG LAWYERS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    54. 54. TWITTER BASICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    55. 55. TWITTER BASICS • Microblogging - 140 characters or less Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    56. 56. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    57. 57. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    58. 58. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” • Your Twitter “feed” shows the updates of everyone you follow. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    59. 59. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” • Your Twitter “feed” shows the updates of everyone you follow. • Symbols: “@” and “#” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    60. 60. WHY USE TWITTER Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    61. 61. WHY USE TWITTER • Stay connected Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    62. 62. WHY USE TWITTER • Stay connected • Get real-time feedback Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    63. 63. WHY USE TWITTER • Stay connected • Get real-time feedback • Learn from industry leaders Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    64. 64. WHY USE TWITTER • Stay connected • Get real-time feedback • Learn from industry leaders • Crisis Communications Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    65. 65. WHY USE TWITTER • Stay connected • Get real-time feedback • Learn from industry leaders • Crisis Communications • Lead generation Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    66. 66. LEGAL ORGANIZATIONS ON TWITTER Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    67. 67. LEGAL ORGANIZATIONS ON TWITTER Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    68. 68. LEGAL ORGANIZATIONS ON TWITTER Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    69. 69. LEGAL ORGANIZATIONS ON TWITTER Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    70. 70. LINKEDIN BASICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    71. 71. LINKEDIN BASICS • Probably the most professional option Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    72. 72. LINKEDIN BASICS • Probably the most professional option • Virtual CV/Resume Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    73. 73. LINKEDIN BASICS • Probably the most professional option • Virtual CV/Resume • “Connections” and “Recommendations” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    74. 74. LINKEDIN BASICS • Probably the most professional option • Virtual CV/Resume • “Connections” and “Recommendations” • Career Opportunities, Consulting, New Ventures Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    75. 75. LINKEDIN BASICS • Probably the most professional option • Virtual CV/Resume • “Connections” and “Recommendations” • Career Opportunities, Consulting, New Ventures • News, Discussions, Events, Reading Lists and Groups Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    76. 76. WHY USE LINKEDIN Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    77. 77. WHY USE LINKEDIN • Great networking Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    78. 78. WHY USE LINKEDIN • Great networking • Private, professional and conservative Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    79. 79. WHY USE LINKEDIN • Great networking • Private, professional and conservative • Power of the connection Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    80. 80. WHY USE LINKEDIN • Great networking • Private, professional and conservative • Power of the connection • Research & discussion Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    81. 81. LINKEDIN: LAW GROUPS & PERSONAL PAGES Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    82. 82. LINKEDIN: LAW GROUPS & PERSONAL PAGES Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    83. 83. LINKEDIN: LAW GROUPS & PERSONAL PAGES Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    84. 84. ETHICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    85. 85. ETHICS • Everything is public Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    86. 86. ETHICS • Everything is public • No Spin Zone Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    87. 87. ETHICS • Everything is public • No Spin Zone • Specialization Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    88. 88. INTEGRATION Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    89. 89. INTEGRATION • Message Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    90. 90. INTEGRATION • Message • Tools for integration Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    91. 91. INTEGRATION • Message • Tools for integration • Consume your feeds Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    92. 92. INTEGRATION • Message • Tools for integration • Consume your feeds • Promote your presence Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    93. 93. Q&A •Tweet your questions - tag with #kmktraining •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/ WCBA2009 Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

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