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Transcript

  • 1. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Are Your Media Relations Hot?
    • Pam Maher
            • CEO
            • KMK Media Group
    If Not, Turn up the Heat!
  • 2. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia “ It’s amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”
  • 3. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  • 4. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Typical Newscast Breakdown
  • 5. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  • 6. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Start scoping out your media prospects.
  • 7. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Start with a good story.
  • 8. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Example of a BAD News Release
  • 9. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Example of a Good News Release
  • 10. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Make sure you’re holding their attention.
  • 11. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Timing is everything.
  • 12. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Know the difference between persistence and harassment.
  • 13. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia No means No.
  • 14. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Never say “No Comment.”
  • 15. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Respect the media and their deadlines.
  • 16. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Develop new media “friends.”
  • 17. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Keep it short and sweet.
  • 18. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  • 19. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Questions? Email [email_address] Call KMK at 815.399.2805 View this presentation at www.kmkmedia.com/mediarelations