GAF Social Media Presentation

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  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • If you have questions please interrupt me.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
  • For years, marketers have “done marketing” - we’re all looking for ways to differentiate our businesses.

    They’ve pushed their message out at trade shows, in their packaging, in print ads and broadcast ads.

    They’ve spent millions on design and messaging.

    When you think of your favorite place to buy, for example, clothing. Why do you like it? Have you told your friends about it? If so, it’s probably because you’ve gotten great customer service at a good price.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.

    They can tune out advertising messages more than ever before.
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start.
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your organization or brand??

    Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
  • Just as an example, as of this month (September), Facebook had 300 million active users, which would make it the fourth most populous country in the world. That's up from 250 million users just three months ago.

    Ahead of Russia, Indonesia and Brazil.
  • More than 10 million users become fans of Pages each day
    A 2008 Facebook report states that
    12 million users who are now supporting more than 80,000 non-profit causes worldwide
    $2.5 million has been raised for 19,445 different 501(c)(3) charitable organizations
    60,000 daily users of the application
    Facebook now reports 35,206,367 monthly active users of the Causes application
  • Causes is a Facebook application that non-profits can add to their fan page. This application allows people to support your cause through donations, comments, and more.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Probably the best-known of the social media outlets.
    you have a "profile" if you're an individual - a "Page" if you're a business or Non-profit
    here's the Facebook page of American cancer society - let me point out a few things:
    Wall - this is your dashboard...you'll see your posts, things your friends or fans are posting.
    Fans - these are all your fans....people who've chosen to engage with you and get information from you.
    The info boxes are important - this is where you post information about your organization. Don't skimp on these details
    You can also post pictures and "tag" people in them. So if you post a picture and tag "Joe Smith" who is on your board, then all of Joe Smith's friends or fans - assuming he has a Facebook accounty - will be notified that you tagged him a photo and probably will click through to your photos.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • Facebook is useful for organizations that want to have a multi-level conversation with their donors and supporters, particuarly as you struggle to get coverage in the local media and advertising budgets shrink.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    <click to show screenshot>

    Facebook also has a very popular application called "Causes" which lets you do fund- and friend-raising online. The application takes a modest - less than 5% fee - for credit-card based transactions that support your cause. Here yo'll see the Susan G. Komen Breast Cancer Foundation. They have a half-million supporters and have raised nearly $60,000 on the Facebook page.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive

    Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for a discount on tickets for an upcoming event, how many people took advantage of that?

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - your supporters are out there and using these tools. If you’re not, you’re missing out.
  • suggested questions:

    Who is doing social media now for their organization? Anyone want to volunteer for us to take a look at what you're doing?

    Anyone need help right now? What have you run into using these channels?

    Those of you who use social media, how long do you spend doing it? Do you have any tricks to save time and effort?

    What do your boards or Executive Directors think about it? Are they on-board or are they resisting?
  • GAF Social Media Presentation

    1. 1. Fans, Friends & Followers: Marketing Your Organization Effectively Through Social Media Pam Maher Principal KMK Media Group www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    2. 2. LET’S TALK...SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    3. 3. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    4. 4. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    5. 5. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    6. 6. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    7. 7. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls • Integration & Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    8. 8. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls • Integration & Measurement •Q &A www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    9. 9. THE BAD NEWS... • Traditional Mass Marketing is not the ideal way to personalize your brand. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    10. 10. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    11. 11. Local TV News Down 12% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    12. 12. Local TV News Down 12% Advice from Family/Friends Up 3% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    13. 13. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    14. 14. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Social Networking Sites Up 9% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    15. 15. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    16. 16. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    17. 17. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    18. 18. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    19. 19. WHAT IS SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    20. 20. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    21. 21. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    22. 22. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    23. 23. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    24. 24. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    25. 25. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    26. 26. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    27. 27. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions • ADD VALUE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    28. 28. USES OF SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    29. 29. USES OF SOCIAL MEDIA Publish www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    30. 30. USES OF SOCIAL MEDIA Publish Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    31. 31. USES OF SOCIAL MEDIA Publish Network Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    32. 32. QUESTION EVERYTHING www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    33. 33. QUESTION EVERYTHING • Who are you targeting? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    34. 34. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    35. 35. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    36. 36. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? • How do make them Advocates? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    37. 37. 300,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    38. 38. NON-PROFITS ON FACEBOOK • More than 10 million users become fans of Pages each day • 12million users who are now supporting more than 80,000 non-profit causes worldwide • $2.5million has been raised for 19,445 different 501(c)(3) charitable organizations • Facebook reports 60,000 daily users of the application www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    39. 39. CAUSES
    40. 40. FACEBOOK BASICS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    41. 41. FACEBOOK BASICS The Wall www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    42. 42. FACEBOOK BASICS The Wall Fans www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    43. 43. FACEBOOK BASICS The Wall Info Box Fans www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    44. 44. WHY USE FACEBOOK? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    45. 45. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    46. 46. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    47. 47. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    48. 48. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it. • Facebook Causes - specifically for non-profits (fund- and friend-raising) www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    49. 49. PITFALLS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    50. 50. PITFALLS • Free speech. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    51. 51. PITFALLS • Free speech. • You go to your customers. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    52. 52. PITFALLS • Free speech. • You go to your customers. • You will fail. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    53. 53. PITFALLS • Free speech. • You go to your customers. • You will fail. • Timesuck. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    54. 54. PITFALLS • Free speech. • You go to your customers. • You will fail. • Timesuck. • It’s quick...and honest www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    55. 55. PITFALLS • Free speech. • You go to your customers. • You will fail. • Timesuck. • It’s quick...and honest • What’s next? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    56. 56. MEASURING ENGAGEMENT www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    57. 57. MEASURING ENGAGEMENT • Facebook Activity Reports www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    58. 58. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    59. 59. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    60. 60. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends • Wall posts www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    61. 61. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends • Wall posts • ROI Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    62. 62. Q&A •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/GAF2009 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

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