E-Marketing

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Rockford East Rotary E-Marketing Presentation

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E-Marketing

  1. 1. Opt In to E-Marketing Pam Maher CEO KMK Media Group www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  2. 2. WHY E-MARKETING? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  3. 3. WHO SHOULD USE IT? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  4. 4. HOW CAN YOU MAKE E-MARKETING WORK FOR YOU? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  5. 5. HOW CAN YOU MAKE E-MARKETING WORK FOR YOU? Search Engine Optimization Pay-Per-Click Advertising Mobile Websites Social Media Daily Coupon Websites E-Mail Blasts & Newsletters Blogs www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  6. 6. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  7. 7. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  8. 8. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... Your website should integrate the keywords users will use to search for your product or service. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  9. 9. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... Your website should integrate the keywords users will use to search for your product or service. Your site should also be easy to navigate for users and crawlers. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  10. 10. SEARCH ENGINE OPTIMIZATION HELPS USERS FIND YOUR SITE... Your website should integrate the keywords users will use to search for your product or service. Your site should also be easy to navigate for users and crawlers. If your page is rich in useful content, other sites may choose to link to it. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  11. 11. IN DECEMBER, GOOGLE HAD 85.35% OF THE SEARCH ENGINE MARKET... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  12. 12. IN DECEMBER, GOOGLE HAD 85.35% OF THE SEARCH ENGINE MARKET... Add your business to Google’s Local Business Center www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  13. 13. IN DECEMBER, GOOGLE HAD 85.35% OF THE SEARCH ENGINE MARKET... Add your business to Google’s Local Business Center Utilize Google Analytics www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  14. 14. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  15. 15. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  16. 16. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... The advertiser (You) pays for certain keywords. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  17. 17. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... The advertiser (You) pays for certain keywords. When a user searches that word, your business appears, either on the side or on top of the results page. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  18. 18. TO GET YOUR SITE AT THE VERY TOP OF THE SEARCH RESULT LIST, TRY A SPONSORED LINK OR PAY-PER-CLICK AD... The advertiser (You) pays for certain keywords. When a user searches that word, your business appears, either on the side or on top of the results page. You pay only when someone clicks your ad--not when it shows up on a results page. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  19. 19. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  20. 20. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  21. 21. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... It is projected that through the rest of 2010, 65% of mobile phones purchased will be “smartphones.” www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  22. 22. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... It is projected that through the rest of 2010, 65% of mobile phones purchased will be “smartphones.” A mobile website is formatted for use on such smartphones. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  23. 23. IF YOUR WEBSITE DRAWS ENOUGH TRAFFIC, CONSIDER A MOBILE SITE... It is projected that through the rest of 2010, 65% of mobile phones purchased will be “smartphones.” A mobile website is formatted for use on such smartphones. Users can then access your information wherever they are. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  24. 24. SOCIAL MEDIA SITES ALLOW YOUR CUSTOMERS TO INTERACT WITH YOU AND YOUR BRAND... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  25. 25. SOCIAL MEDIA SITES ALLOW YOUR CUSTOMERS TO INTERACT WITH YOU AND YOUR BRAND... Facebook Twitter YouTube Foursquare www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  26. 26. SOCIAL MEDIA SITES ALLOW YOUR CUSTOMERS TO INTERACT WITH YOU AND YOUR BRAND... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  27. 27. FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  28. 28. FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  29. 29. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  30. 30. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. Businesses have “pages,” which are slightly different from personal profiles. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  31. 31. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. Businesses have “pages,” which are slightly different from personal profiles. Rather than friends, pages have “fans” who “like” the page. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  32. 32. FACEBOOK Facebook is probably the best- known of the social media outlets, with 500 million active users. Businesses have “pages,” which are slightly different from personal profiles. Rather than friends, pages have “fans” who “like” the page. Your fans can spread the word by suggesting your page to their friends. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  33. 33. ADVERTISING ON FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  34. 34. ADVERTISING ON FACEBOOK www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  35. 35. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  36. 36. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. If you have an upcoming event, you can advertise that. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  37. 37. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. If you have an upcoming event, you can advertise that. If you have a page, you can direct users there. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  38. 38. ADVERTISING ON FACEBOOK You can also advertise directly on facebook. If you have an upcoming event, you can advertise that. If you have a page, you can direct users there. You can also advertise a separate website. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  39. 39. TWITTER www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  40. 40. TWITTER www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  41. 41. TWITTER Twitter allows you and your business to say anything in 140 characters or less. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  42. 42. TWITTER Twitter allows you and your business to say anything in 140 characters or less. If you are following someone, their updates are shown in your “feed.” www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  43. 43. TWITTER Twitter allows you and your business to say anything in 140 characters or less. If you are following someone, their updates are shown in your “feed.” Your updates are also shown in your followers’ feeds. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  44. 44. TWITTER Twitter allows you and your business to say anything in 140 characters or less. If you are following someone, their updates are shown in your “feed.” Your updates are also shown in your followers’ feeds. Your page is customizable with your logo or even a coupon. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  45. 45. YOUTUBE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  46. 46. YOUTUBE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  47. 47. YOUTUBE YouTube receives 2 billion views everyday. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  48. 48. YOUTUBE YouTube receives 2 billion views everyday. It allows businesses to advertise alongside relevant content. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  49. 49. YOUTUBE YouTube receives 2 billion views everyday. It allows businesses to advertise alongside relevant content. You can create a “brand channel” on YouTube, which people can then subscribe to. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  50. 50. FOURSQUARE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  51. 51. FOURSQUARE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  52. 52. FOURSQUARE Users “check-in” to various places they visit through their phone. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  53. 53. FOURSQUARE Users “check-in” to various places they visit through their phone. They can leave “tips” about the location for other users. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  54. 54. FOURSQUARE Users “check-in” to various places they visit through their phone. They can leave “tips” about the location for other users. Certain businesses will offer rewards to frequent visitors. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  55. 55. FOURSQUARE Users “check-in” to various places they visit through their phone. They can leave “tips” about the location for other users. Certain businesses will offer rewards to frequent visitors. Analytics allow owners to see real time stats about visitors and check-ins. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  56. 56. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM...
  57. 57. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM...
  58. 58. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities.
  59. 59. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal.
  60. 60. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal. Groupon picks a day for your deal to go on and members receive an e-mail.
  61. 61. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal. Groupon picks a day for your deal to go on and members receive an e-mail. Groupon takes a portion of deals sold.
  62. 62. A GREAT WAY TO ATTRACT A LARGE AMOUNT OF NEW CUSTOMERS IS GROUPON.COM... Groupon offers a daily discount on a wide range of products and services in certain cities. Your business works with a Groupon representative to come up with a deal. Groupon picks a day for your deal to go on and members receive an e-mail. Groupon takes a portion of deals sold. Groupon is not in Rockford yet. Express your interest at Groupon.com!
  63. 63. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS...
  64. 64. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS...
  65. 65. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list:
  66. 66. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list
  67. 67. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list 2. Provide a way for people to add themselves. Events? Website? Facebook?
  68. 68. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list 2. Provide a way for people to add themselves. Events? Website? Facebook? E-mails allow you to update customers about your business and alert them to any upcoming events or opportunities.
  69. 69. IF YOU HAVE SOMETHING IMPORTANT TO SAY TO YOUR AUDIENCE, BUT CAN’T WAIT FOR THEM TO COME TO YOU, TRY E-MAIL BLASTS AND NEWSLETTERS... You have two options when it comes to gathering e-mail addresses for your list: 1. Purchase an e-mail list 2. Provide a way for people to add themselves. Events? Website? Facebook? E-mails allow you to update customers about your business and alert them to any upcoming events or opportunities. Some businesses include coupons which customers can print out and bring into the store.
  70. 70. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  71. 71. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  72. 72. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  73. 73. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. Blogs are also helpful when your business has an ongoing issue (good or bad) and you want to keep the public informed. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  74. 74. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. Blogs are also helpful when your business has an ongoing issue (good or bad) and you want to keep the public informed. Just as with Facebook and Twitter, blogs should be updated regularly. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  75. 75. IF, AFTER USING ALL THESE TECHNIQUES, YOU STILL HAVE MORE TO OFFER, LOOK IN TO STARTING A BLOG... Blogs allow you to post content relevant to your business, but not always directly related. Blogs are also helpful when your business has an ongoing issue (good or bad) and you want to keep the public informed. Just as with Facebook and Twitter, blogs should be updated regularly. Your blog should also have a personality. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  76. 76. WHERE DO I START? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  77. 77. WHERE DO I START? 1. Website Keywords www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  78. 78. WHERE DO I START? 1. Website Keywords 2. E-Mail Blasts www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  79. 79. WHERE DO I START? 1. Website Keywords 2. E-Mail Blasts 3. Facebook www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  80. 80. Q&A •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/RER2010 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

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