0
Shake It Up With
   Social Media

                        Pam Maher
                          Principal
                  ...
LET’S TALK...SOCIAL MEDIA




          www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good




                       www.kmkmedia.com | Facebook.com/kmkme...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools




                        www.kmkmedia....
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook   basics




                ...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook   basics

• Pitfalls




    ...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook   basics

• Pitfalls

• Integ...
LET’S TALK...SOCIAL MEDIA
• The   Bad News...And the Good

• Strategy, Not Tools

• Facebook    basics

• Pitfalls

• Inte...
TRIVIA QUESTION




      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TRIVIA QUESTION

Where is the world’s tallest apartment block?




                          www.kmkmedia.com | Facebook.c...
TRIVIA QUESTION

Where is the world’s tallest apartment block?

a. New York City
b. Chicago
c. Los Angeles
d. Dallas



  ...
THE BAD NEWS...




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
THE BAD NEWS...
                Local TV News Down 12%




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmk...
THE BAD NEWS...
                Local TV News Down 12%

                Advice from Family/Friends
                       ...
THE BAD NEWS...
                Local TV News Down 12%

                Advice from Family/Friends
                       ...
THE BAD NEWS...
                Local TV News Down 12%

                Advice from Family/Friends
                       ...
JUST SAY NO TO...
               MARKETING
• People can control the messages and content they pay
 attention to today.



...
JUST SAY NO TO...
               MARKETING
• People can control the messages and content they pay
 attention to today.



...
TRIVIA QUESTION




      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TRIVIA QUESTION

Who knows what these icons stand for?




                        www.kmkmedia.com | Facebook.com/kmkmedi...
THE GOOD NEWS

You have new tools to use that will personalize your brand
when used within an overarching, integrated mark...
THE GOOD NEWS

You have new tools to use that will personalize your brand
when used within an overarching, integrated mark...
WHAT IS SOCIAL MEDIA?




         www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints




                   ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
WHAT IS SOCIAL MEDIA?
• Like
     a business networking event...without time or space
 constraints

• What   do you do at ...
USES OF SOCIAL MEDIA




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
USES OF SOCIAL MEDIA

     Publish




               www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
USES OF SOCIAL MEDIA

     Publish



               Share



               www.kmkmedia.com | Facebook.com/kmkmedia | tw...
USES OF SOCIAL MEDIA

     Publish            Network



               Share



               www.kmkmedia.com | Faceboo...
TRIVIA QUESTION




      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TRIVIA QUESTION

What do 84% of Homebuyers who use the Internet to search
for a home have in common?




                 ...
WHY SOCIAL MEDIA?




       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHY SOCIAL MEDIA?
• 87%
    of all buyers searched on the Internet before buying a
 home




                           ww...
WHY SOCIAL MEDIA?
• 87%
    of all buyers searched on the Internet before buying a
 home

• 77%that searched online drove ...
WHY SOCIAL MEDIA?
• 87%
    of all buyers searched on the Internet before buying a
 home

• 77%that searched online drove ...
WHO SHOULD USE
 SOCIAL MEDIA?




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHO SHOULD USE
Agents that...
               SOCIAL MEDIA?




              www.kmkmedia.com | Facebook.com/kmkmedia | tw...
WHO SHOULD USE
Agents that...
               SOCIAL MEDIA?
• Are   great at what they do




                            w...
WHO SHOULD USE
Agents that...
               SOCIAL MEDIA?
• Are   great at what they do

• Are   willing to be honest and...
WHO SHOULD USE
Agents that...
               SOCIAL MEDIA?
• Are   great at what they do

• Are   willing to be honest and...
WHO SHOULD USE
Agents that...
               SOCIAL MEDIA?
• Are   great at what they do

• Are   willing to be honest and...
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
STRATEGY, THEN TOOLS




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
STRATEGY, THEN TOOLS




Social media is only effective when you think of it as
part of your overall marketing plan.

    ...
QUESTION EVERYTHING




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
QUESTION EVERYTHING
• What   is your goal?




                         www.kmkmedia.com | Facebook.com/kmkmedia | twitter...
QUESTION EVERYTHING
• What   is your goal?

• Who    are you targeting?




                         www.kmkmedia.com | Fa...
QUESTION EVERYTHING
• What   is your goal?

• Who    are you targeting?

• Why   are you targeting them?




             ...
QUESTION EVERYTHING
• What   is your goal?

• Who    are you targeting?

• Why   are you targeting them?

• How   will you...
QUESTION EVERYTHING
• What   is your goal?

• Who    are you targeting?

• Why   are you targeting them?

• How   will you...
FROM AWARENESS TO
    ADVOCACY




       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FROM AWARENESS TO
    ADVOCACY




 Awareness


             www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmed...
FROM AWARENESS TO
    ADVOCACY



       Interest
 Awareness


             www.kmkmedia.com | Facebook.com/kmkmedia | twi...
FROM AWARENESS TO
    ADVOCACY


              Action
       Interest
 Awareness


             www.kmkmedia.com | Faceboo...
FROM AWARENESS TO
    ADVOCACY

                Evaluation
              Action
       Interest
 Awareness


             ...
FROM AWARENESS TO
    ADVOCACY
                             Advocacy
                Evaluation
              Action
     ...
FROM AWARENESS TO
    ADVOCACY
                             Advocacy
                Evaluation
              Action
     ...
TRIVIA QUESTION




      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TRIVIA QUESTION

How many users does Facebook have worldwide?




                       www.kmkmedia.com | Facebook.com/k...
TRIVIA QUESTION

How many users does Facebook have worldwide?

a. 700,000




                       www.kmkmedia.com | Fa...
TRIVIA QUESTION

How many users does Facebook have worldwide?

a. 700,000
b. 10,000,000




                       www.kmk...
TRIVIA QUESTION

How many users does Facebook have worldwide?

a. 700,000
b. 10,000,000
c. 60,000




                    ...
TRIVIA QUESTION

How many users does Facebook have worldwide?

a. 700,000
b. 10,000,000
c. 60,000
d. 350,000,000



      ...
350,000,000




              www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK MODEL




     www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK MODEL
For this presentation we will focus on Facebook for a few
reasons...




                          www.kmkm...
FACEBOOK MODEL
For this presentation we will focus on Facebook for a few
reasons...

  •Best-known and most widely used of...
FACEBOOK MODEL
For this presentation we will focus on Facebook for a few
reasons...

  •Best-known and most widely used of...
FACEBOOK MODEL
For this presentation we will focus on Facebook for a few
reasons...

  •Best-known and most widely used of...
FACEBOOK BASICS
FACEBOOK BASICS
FACEBOOK BASICS

Wall
FACEBOOK BASICS

Wall




Info box
FACEBOOK PAGES
FACEBOOK PAGES
FACEBOOK PAGES
FACEBOOK PAGES

Fans
FACEBOOK PAGES

  Fans




Favorite
 Pages
FACEBOOK APPS
FACEBOOK APPS
FACEBOOK EXAMPLES
FACEBOOK EXAMPLES
FACEBOOK EXAMPLES
FACEBOOK EXAMPLES
TRIVIA QUESTION




      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TRIVIA QUESTION

What is the most common street name in the U.S.?




                        www.kmkmedia.com | Facebook....
TRIVIA QUESTION

What is the most common street name in the U.S.?

a. First Street




                        www.kmkmedi...
TRIVIA QUESTION

What is the most common street name in the U.S.?

a. First Street
b. Second Street




                  ...
TRIVIA QUESTION

What is the most common street name in the U.S.?

a. First Street
b. Second Street
c. Main Street




   ...
TRIVIA QUESTION

What is the most common street name in the U.S.?

a. First Street
b. Second Street
c. Main Street
d. Stat...
WHY USE FACEBOOK?




       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
WHY USE FACEBOOK?
• Usefulfor a deeper experience than with Twitter or
 LinkedIn




                      www.kmkmedia.co...
WHY USE FACEBOOK?
• Usefulfor a deeper experience than with Twitter or
 LinkedIn

• Fastest
        growing social media s...
WHY USE FACEBOOK?
• Usefulfor a deeper experience than with Twitter or
 LinkedIn

• Fastest
        growing social media s...
WHY USE FACEBOOK?
• Usefulfor a deeper experience than with Twitter or
 LinkedIn

• Fastest
        growing social media s...
FACEBOOK ADS




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK ADS


• Location




             www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK ADS


• Location
• Age




             www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK ADS


• Location
• Age
• Sex




             www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK ADS


• Location
• Age
• Sex
• Education




              www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com...
FACEBOOK ADS


• Location                       • Keywords
• Age
• Sex
• Education




              www.kmkmedia.com | Fa...
FACEBOOK ADS


• Location                       • Keywords
• Age                            • Workplace
• Sex
• Education
...
FACEBOOK ADS


• Location                       • Keywords
• Age                            • Workplace
• Sex             ...
FACEBOOK ADS


• Location                       • Keywords
• Age                            • Workplace
• Sex             ...
FACEBOOK ADS


• Location                       • Keywords
• Age                            • Workplace
• Sex             ...
FACEBOOK TAKE-AWAYS




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
FACEBOOK TAKE-AWAYS
• Know   your audience




                         www.kmkmedia.com | Facebook.com/kmkmedia | twitter...
FACEBOOK TAKE-AWAYS
• Know   your audience

• Provide   consistent, quality content




                               www...
FACEBOOK TAKE-AWAYS
• Know   your audience

• Provide   consistent, quality content

• Encourage    discussion and engagem...
FACEBOOK TAKE-AWAYS
• Know    your audience

• Provide   consistent, quality content

• Encourage    discussion and engage...
PITFALLS OF SOCIAL MEDIA




          www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
PITFALLS OF SOCIAL MEDIA
 • Free   speech




                   www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/km...
PITFALLS OF SOCIAL MEDIA
 • Free   speech

 • You    go to your customers




                        www.kmkmedia.com | F...
PITFALLS OF SOCIAL MEDIA
 • Free   speech

 • You    go to your customers

 •   You will fail




                        ...
PITFALLS OF SOCIAL MEDIA
 • Free   speech

 • You    go to your customers

 •   You will fail

 • Timesuck




           ...
PITFALLS OF SOCIAL MEDIA
 • Free    speech

 • You     go to your customers

 •   You will fail

 • Timesuck

 • It’s   qu...
PITFALLS OF SOCIAL MEDIA
 • Free    speech

 • You     go to your customers

 •   You will fail

 • Timesuck

 • It’s   qu...
INTEGRATION




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
INTEGRATION
• Message




            www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
INTEGRATION
• Message

• Tools   for integration




                  www.kmkmedia.com | Facebook.com/kmkmedia | twitter....
INTEGRATION
• Message

• Tools   for integration

• Consume     your feeds




                  www.kmkmedia.com | Facebo...
INTEGRATION
• Message

• Tools   for integration

• Consume     your feeds

• Promote    your presence



                ...
IPHONE APPS




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
IPHONE APPS
NSBAR Stats                               Realtor.com




              www.kmkmedia.com | Facebook.com/kmkmed...
NSBAR STATS




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
NSBAR STATS




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
NSBAR STATS




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
NSBAR STATS




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
IPHONE APPS
IPHONE APPS
http://www.realtor.com/iphone
IPHONE APPS
IPHONE APPS
IPHONE APPS
IPHONE APPS
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
REALTOR.COM




    www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
MEASURING ENGAGEMENT




        www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports




        www.kmkmedia.com | Facebook.com/k...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube




  ...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube

     ...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube

     ...
MEASURING ENGAGEMENT
            • Facebook Activity                 Reports

            • Views        on YouTube

     ...
TRIVIA QUESTION




      www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
TRIVIA QUESTION
What social media tool started as a text messaging service
used to communicate to small groups of users?

...
OTHER USEFUL SITES




       www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
OTHER USEFUL SITES
• Twitter




            www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
OTHER USEFUL SITES
• Twitter

• LinkedIn




             www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
OTHER USEFUL SITES
• Twitter

• LinkedIn

• ActiveRain




               www.kmkmedia.com | Facebook.com/kmkmedia | twitt...
OTHER USEFUL SITES
• Twitter

• LinkedIn

• ActiveRain

• REALTOR.com




               www.kmkmedia.com | Facebook.com/k...
Q&A
•Email: pam@kmkmedia.com
•Call: KMK Media Group at 815-399-2805
•View this presentation: www.kmkmedia.com/BBOR2010
•Ma...
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BBOR 2010 Social Media Presentation

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  • If you have questions please interrupt me. Also, these slides will be available on our website after the presentation.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    Intro trivia - we will be having trivia questions throughout

    How many of you use social media for personal? business? Give beads to those using for business.
  • If you have questions please interrupt me. Also, these slides will be available on our website after the presentation.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    Intro trivia - we will be having trivia questions throughout

    How many of you use social media for personal? business? Give beads to those using for business.
  • If you have questions please interrupt me. Also, these slides will be available on our website after the presentation.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    Intro trivia - we will be having trivia questions throughout

    How many of you use social media for personal? business? Give beads to those using for business.
  • If you have questions please interrupt me. Also, these slides will be available on our website after the presentation.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    Intro trivia - we will be having trivia questions throughout

    How many of you use social media for personal? business? Give beads to those using for business.
  • If you have questions please interrupt me. Also, these slides will be available on our website after the presentation.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    Intro trivia - we will be having trivia questions throughout

    How many of you use social media for personal? business? Give beads to those using for business.
  • If you have questions please interrupt me. Also, these slides will be available on our website after the presentation.

    Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.

    Intro trivia - we will be having trivia questions throughout

    How many of you use social media for personal? business? Give beads to those using for business.
  • Where is the world’s tallest apartment block?

    Answer - B - Chicago - the 100-story John Hancock Center in Chicago is 1,127 feet high.
  • Where is the world’s tallest apartment block?

    Answer - B - Chicago - the 100-story John Hancock Center in Chicago is 1,127 feet high.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.

    But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.

    There’s Caller ID, the National Do Not Call Registry, TIVO, satellite radio, the delete button, the trash can...it goes on and on.

    They can tune out advertising messages more than ever before.
  • Who knows what these icons stand for?

    Answer - Facebook, Twitter, LinkedIn
  • Who knows what these icons stand for?

    Answer - Facebook, Twitter, LinkedIn
  • Who knows what these icons stand for?

    Answer - Facebook, Twitter, LinkedIn
  • Who knows what these icons stand for?

    Answer - Facebook, Twitter, LinkedIn
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more!

    People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more!

    People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more!

    People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
  • What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.

    And that’s good for marketers.

    We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to an “ENGAGEMENT” model where consumers choose or allow us to engage with them.

    There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.

    There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls, iPhone apps and more!

    People are looking for the “Experience” that you provide and these tools help you provide and excellent customer experience.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • So what is social media?

    One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.

    Your goals on social media are very similar to the goals at a networking event:

    Engage people
    Start conversations
    Ask questions
    Help others
    Get advice
    And, above all, Add Value.
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • There are three essential aspects of social media:

    1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.

    2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.

    3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.

    Sounds pretty easy, right?
  • What do 84% of Homebuyers who use the Internet to search for a home have in common?


    Answer - They use a real estate agent to purchase their home!
  • According to the National Association of REALTORS

    - 87% of all buyers searched on the Internet before buying a home

    - 77% of those that searched online drove past a house they found

    - 63% walked through a home viewed on the Internet

    Only 47% of people searched newspaper ads and this number will continue to drop in the coming years.

    Another interesting fact is that 80% of consumers who list their homes don’t list with the realtor they bought it from originally. What does this mean? They didn’t stay in touch.

    Social media can help you get out in front of new customers and help you stay in touch with current ones. Studies show that the average consumers moved every 7 years and buys property worth at least 25% more than their current home. Staying in touch is key and now social media can be a wonderful tool to help you do just that.
  • According to the National Association of REALTORS

    - 87% of all buyers searched on the Internet before buying a home

    - 77% of those that searched online drove past a house they found

    - 63% walked through a home viewed on the Internet

    Only 47% of people searched newspaper ads and this number will continue to drop in the coming years.

    Another interesting fact is that 80% of consumers who list their homes don’t list with the realtor they bought it from originally. What does this mean? They didn’t stay in touch.

    Social media can help you get out in front of new customers and help you stay in touch with current ones. Studies show that the average consumers moved every 7 years and buys property worth at least 25% more than their current home. Staying in touch is key and now social media can be a wonderful tool to help you do just that.
  • According to the National Association of REALTORS

    - 87% of all buyers searched on the Internet before buying a home

    - 77% of those that searched online drove past a house they found

    - 63% walked through a home viewed on the Internet

    Only 47% of people searched newspaper ads and this number will continue to drop in the coming years.

    Another interesting fact is that 80% of consumers who list their homes don’t list with the realtor they bought it from originally. What does this mean? They didn’t stay in touch.

    Social media can help you get out in front of new customers and help you stay in touch with current ones. Studies show that the average consumers moved every 7 years and buys property worth at least 25% more than their current home. Staying in touch is key and now social media can be a wonderful tool to help you do just that.
  • Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success.

    Who should use social media?
    Agents that...
    Are great at what they do
    Are willing to be honest and genuine
    Are interested in making connections with potential customers by adding value to the conversation
    Want to learn, and grow their knowledge base

    Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made.

    Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally.

    Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
  • Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success.

    Who should use social media?
    Agents that...
    Are great at what they do
    Are willing to be honest and genuine
    Are interested in making connections with potential customers by adding value to the conversation
    Want to learn, and grow their knowledge base

    Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made.

    Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally.

    Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
  • Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success.

    Who should use social media?
    Agents that...
    Are great at what they do
    Are willing to be honest and genuine
    Are interested in making connections with potential customers by adding value to the conversation
    Want to learn, and grow their knowledge base

    Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made.

    Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally.

    Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
  • Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success.

    Who should use social media?
    Agents that...
    Are great at what they do
    Are willing to be honest and genuine
    Are interested in making connections with potential customers by adding value to the conversation
    Want to learn, and grow their knowledge base

    Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made.

    Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally.

    Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
  • Social media cannot make you appear to be something that you are not. If you are good at what you do, social media will help increase your success.

    Who should use social media?
    Agents that...
    Are great at what they do
    Are willing to be honest and genuine
    Are interested in making connections with potential customers by adding value to the conversation
    Want to learn, and grow their knowledge base

    Social media users will not accept you if all you do is sell, sell, sell. If you try to be anything but helpful and genuine people will see through it. Think of it like a networking event. If all you do is try to sell a house to every person you meet people will start to avoid you and no connection will be made.

    Social media is the same you have to give before you get. Build some “social capital” offer value-add content by participating in the conversation and the referrals will come naturally.

    Some of you may have decided to give social media a try. You are probably thinking of all the things that you could do to get involved...
  • At this point, you’re probably 200 steps ahead of where you should be in your social media plan. You’re probably thinking about all the cool links you’re going to post or the information you’re going to post tonight on Facebook. And that’s great.

    But to really get VALUE out of your social media - meaning, a return on investment of your time and effort - you need to take a step back.
  • If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • If a company was going to launching a new product, they wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.

    So it is with social media and how it fits into your marketing strategy.

    Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
  • Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc.

    Once you have figured out what your goals are ask yourself:
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?
  • Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc.

    Once you have figured out what your goals are ask yourself:
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?
  • Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc.

    Once you have figured out what your goals are ask yourself:
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?
  • Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc.

    Once you have figured out what your goals are ask yourself:
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?
  • Before you start social media, like any marketing tactic, you have to ask questions before you start. The first question you need to ask is what is your goal? What do you want to achieve with social media? Examples - Increase your referral base or ramp up your prospecting activities, etc.

    Once you have figured out what your goals are ask yourself:
    Who are you targeting?
    Why are you targeting them?
    How will you reach them?
    How do you make them advocates of your brand?
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.

    The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

    Some people have never heard of you, others are raving fans..

    Here are the generally accepted levels within the Customer Life Cycle:

    Awareness - they’ve maybe heard of you, vaguely
    Interest - they’ve heard of you and maybe visited your website or looked at a few homes.
    Action - they’ve chosen you as their agent.
    Evaluation - They form opinions on whether or not your service met their needs.
    Advocacy - They were impressed by the level of service you provided and they recommend you to their friends and family.

    No one marketing tool can move people through this cycle and there is no replacement for face-to-face interaction and outstanding customer service. Social media can help you get people’s attention by offering value and help you stay connected with your customers, which strongly influences the overall customer experience.

    Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the Advocacy level.
  • Does anyone know how many users Facebook has?

    Answer - Next slide
  • Does anyone know how many users Facebook has?

    Answer - Next slide
  • Does anyone know how many users Facebook has?

    Answer - Next slide
  • Does anyone know how many users Facebook has?

    Answer - Next slide
  • Does anyone know how many users Facebook has?

    Answer - Next slide
  • As of January 2010, Facebook had 350 million active users, which would make it the 3rd most populous country in the world. That's up from 250 million users just seven months ago.

    Ahead of Russia, Indonesia and Brazil.
  • For this presentation we will focus on Facebook for a few reasons
    Facebook is one of the best-known and most widely used of the social media outlets
    Facebook offers businesses a variety of ways to interact with their audience
    Most of strategies and tactics that apply to Facebook apply to all social media

    As we mentioned Facebook is one of the fastest growing among females
  • For this presentation we will focus on Facebook for a few reasons
    Facebook is one of the best-known and most widely used of the social media outlets
    Facebook offers businesses a variety of ways to interact with their audience
    Most of strategies and tactics that apply to Facebook apply to all social media

    As we mentioned Facebook is one of the fastest growing among females
  • For this presentation we will focus on Facebook for a few reasons
    Facebook is one of the best-known and most widely used of the social media outlets
    Facebook offers businesses a variety of ways to interact with their audience
    Most of strategies and tactics that apply to Facebook apply to all social media

    As we mentioned Facebook is one of the fastest growing among females
  • For this presentation we will focus on Facebook for a few reasons
    Facebook is one of the best-known and most widely used of the social media outlets
    Facebook offers businesses a variety of ways to interact with their audience
    Most of strategies and tactics that apply to Facebook apply to all social media

    As we mentioned Facebook is one of the fastest growing among females
  • If you are an individual you have a “profile” and if you are a business you have a “fan page” Which begs the question - “What should realtors have?”

    Essentially you are a business. If you are advertising or offering industry advice you want to have a fan page. As we stated early social media users don’t take well to the SELL SELL SELL approach so in order to effectively reach your target audience through social media you should stick with a fan page and purchase some Facebook ads.

    The major difference is that a profile is limited to the number of friends it can have, where a fan page is unlimited. Also, if you are promoting your business through a profile, Facebook may shut down your profile - if say you push out too many messages and they feel that you are spamming people or misrepresenting yourself. With a fan page people reach out to you and actively participate.

    This is not to say that you shouldn’t have a Facebook profile for your personal use :-)

    On this slide you can see KMK's fan page. The wall is where you and your fans can post content, comments, photos, etc. much like a profile wall page.

    The Info box is essential. Make sure you have all of your information filled out so customers can contact you.
  • If you are an individual you have a “profile” and if you are a business you have a “fan page” Which begs the question - “What should realtors have?”

    Essentially you are a business. If you are advertising or offering industry advice you want to have a fan page. As we stated early social media users don’t take well to the SELL SELL SELL approach so in order to effectively reach your target audience through social media you should stick with a fan page and purchase some Facebook ads.

    The major difference is that a profile is limited to the number of friends it can have, where a fan page is unlimited. Also, if you are promoting your business through a profile, Facebook may shut down your profile - if say you push out too many messages and they feel that you are spamming people or misrepresenting yourself. With a fan page people reach out to you and actively participate.

    This is not to say that you shouldn’t have a Facebook profile for your personal use :-)

    On this slide you can see KMK's fan page. The wall is where you and your fans can post content, comments, photos, etc. much like a profile wall page.

    The Info box is essential. Make sure you have all of your information filled out so customers can contact you.
  • If you are an individual you have a “profile” and if you are a business you have a “fan page” Which begs the question - “What should realtors have?”

    Essentially you are a business. If you are advertising or offering industry advice you want to have a fan page. As we stated early social media users don’t take well to the SELL SELL SELL approach so in order to effectively reach your target audience through social media you should stick with a fan page and purchase some Facebook ads.

    The major difference is that a profile is limited to the number of friends it can have, where a fan page is unlimited. Also, if you are promoting your business through a profile, Facebook may shut down your profile - if say you push out too many messages and they feel that you are spamming people or misrepresenting yourself. With a fan page people reach out to you and actively participate.

    This is not to say that you shouldn’t have a Facebook profile for your personal use :-)

    On this slide you can see KMK's fan page. The wall is where you and your fans can post content, comments, photos, etc. much like a profile wall page.

    The Info box is essential. Make sure you have all of your information filled out so customers can contact you.
  • With a fan page users will be able to Become a Fan of your business. These show on the Wall.

    As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above.

    There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
  • With a fan page users will be able to Become a Fan of your business. These show on the Wall.

    As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above.

    There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
  • With a fan page users will be able to Become a Fan of your business. These show on the Wall.

    As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above.

    There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
  • With a fan page users will be able to Become a Fan of your business. These show on the Wall.

    As part of a fan page, you will be able to connect with other fan pages by making them part of your Favorite Pages, as shown above.

    There are also many other things that you will be able to do with your Facebook Fan Page that you wouldn’t be able to do with a regular profile.
  • You can do a lot with your page through the many applications available on Facebook. Applications allow you to offer your customers more information or usability. Most applications can be added to your wall in a box or into your tabs at the top of your page or both.

    In this slide you will see the REALTOR Marketer Facebook application allows you to add a tab or box or both to your fan page called “See My Listings.” This app allows you to post information and pictures on your current listings.

    It's a good idea to search the Facebook applications every so often to make sure that you are utilizing all the technology available to you.
  • Phoenix Real Estate Guy fan page

    He started out blogging and now uses Facebook to interact more with his audience - but still focuses on blogging
  • Local Realtor

    Announces new designation, local information and industry news.
  • What is the most common street name in the U.S.?

    Answer - Second street. First is not the most common because some name the first street Main Street.
  • What is the most common street name in the U.S.?

    Answer - Second street. First is not the most common because some name the first street Main Street.
  • What is the most common street name in the U.S.?

    Answer - Second street. First is not the most common because some name the first street Main Street.
  • What is the most common street name in the U.S.?

    Answer - Second street. First is not the most common because some name the first street Main Street.
  • What is the most common street name in the U.S.?

    Answer - Second street. First is not the most common because some name the first street Main Street.
  • Facebook is useful for building your brand and making a personal connection with your customers new and old.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
  • Facebook is useful for building your brand and making a personal connection with your customers new and old.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
  • Facebook is useful for building your brand and making a personal connection with your customers new and old.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
  • Facebook is useful for building your brand and making a personal connection with your customers new and old.

    It allows you to form groups, tag photos, post links and videos.

    It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?

    There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.

    Facebook offers something that most social media don’t offer - Advertising. Facebook ads are a great way to reach your customers. (Click to next slide for Facebook Ads definition)
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • Facebook Ads allow you to specifically target your audience by

    Location
    Age
    Sex
    Education
    Keywords
    Workplace
    Relationship Status
    And more!

    With Facebook ads you bid on the cost of your ad either by clicks or impressions and you can budget as low as $1 a day!
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide consistent, quality content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide consistent, quality content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide consistent, quality content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:

    Know your audience
    Provide consistent, quality content
    Encourage discussion and engagement
    Don’t take yourself too seriously.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
    Social media means you have to go where your supporters are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
    Admit mistakes and move on. Be free to fail.
    It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.

    It’s fast. There’s no time to get things approved by committee. Social media outlets can sense when you’re not being up-front or when you’re spinning them.

    We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.

    For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.

    For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.

    For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
  • Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
    Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your supporters will find useful.
    Tools exist to update multiple social media channels at the same time.
    Use the feed on your organization's website - this provides additional content for your site as well as letting your supporters know you’re on these channels.
    Include your presence in any other traditional advertising - like your print ads or on your organization's website.

    For further integration keep your eyes and ears open for new apps and ways to integrate. Up next - iPhone apps
  • There are several new iPhone apps one for realtors and for customers. Even if you don’t have an iPhone it is good to be aware of what’s out there - your customers and your competition may be using them.
    It also good to keep it on your radar as they may be coming out with apps for other phones soon.

    The two apps you see here are the North Shore - Barrington Association of REALTORS or NSBAR app and the REALTOR.com app.

    How many of you have an iPhone? How many of you have realty-related apps on your phone? Give beads if they have realty-related apps
  • The NSBAR only covers the Barrington area - but there are several out there like this that cover different areas. It is important to realize the tools that could be available - watch for them or inquire with your area REALTORS Association to see if they are pursuing this technology.

    NSBAR stats offers members market data, current loan information, local education information, and much more right at your fingertips. Imagine being able to answer a clients information in seconds.
  • The NSBAR only covers the Barrington area - but there are several out there like this that cover different areas. It is important to realize the tools that could be available - watch for them or inquire with your area REALTORS Association to see if they are pursuing this technology.

    NSBAR stats offers members market data, current loan information, local education information, and much more right at your fingertips. Imagine being able to answer a clients information in seconds.
  • The NSBAR only covers the Barrington area - but there are several out there like this that cover different areas. It is important to realize the tools that could be available - watch for them or inquire with your area REALTORS Association to see if they are pursuing this technology.

    NSBAR stats offers members market data, current loan information, local education information, and much more right at your fingertips. Imagine being able to answer a clients information in seconds.
  • You can find the Realtor.com app at Realtor.com/iPhone and download the app
  • You can also download it through your App Store

    Open the app store then go to Search and type Realtor.com when it comes up open it and install.
  • You can also download it through your App Store

    Open the app store then go to Search and type Realtor.com when it comes up open it and install.
  • You can also download it through your App Store

    Open the app store then go to Search and type Realtor.com when it comes up open it and install.
  • This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code.

    Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
  • This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code.

    Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
  • This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code.

    Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
  • This next app from Realtor.com is very useful in this market. The iPhone will automatically determine your location and search the area for houses for sale, open houses, etc - or users can search by city, state, and/or zip code.

    Users can refine their search by price, bedrooms, baths, square footage, lot size, age of home, and more.
  • The results of the search display and the user can then view photos and information about the houses within their search parameters.

    They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts.

    This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
  • The results of the search display and the user can then view photos and information about the houses within their search parameters.

    They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts.

    This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
  • The results of the search display and the user can then view photos and information about the houses within their search parameters.

    They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts.

    This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
  • The results of the search display and the user can then view photos and information about the houses within their search parameters.

    They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts.

    This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
  • The results of the search display and the user can then view photos and information about the houses within their search parameters.

    They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts.

    This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
  • The results of the search display and the user can then view photos and information about the houses within their search parameters.

    They can view the realtors presenting the listing and the company that is brokering the property. They can also ask a question, visit the website and add the realtor or company to their contacts.

    This information comes from Realtor.com. So if you have listing on Realtor.com make sure that you take the time to include all of the listing information, photos, and make sure that all of your contact information is up-to-date.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive
    No. contacts from Realtor.com or other sites

    Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement.

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive
    No. contacts from Realtor.com or other sites

    Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement.

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive
    No. contacts from Realtor.com or other sites

    Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement.

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive
    No. contacts from Realtor.com or other sites

    Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement.

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
  • There are a number of ways you can measure your social media presence:

    Facebook reports
    YouTube views
    No. of friends or followers
    No of posts on your wall or in your forum and the number of re-tweets you receive
    No. contacts from Realtor.com or other sites

    Tracking social media’s return on investment is a bit different. It takes time to build relationships in the real estate market. You may interact with someone several times over many months before they make a purchase. So it may be more helpful to measure both your return on investment and your return on engagement.

    Social media engagement measurement can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.

    One thing that is for certain, however - potential customers and your competition are out there and using these tools. If you’re not, you’re missing out.
  • What social media tool started as a text messaging service used to communicate to small groups of users?


    Answer - Twitter - that’s why you only have 140 characters
  • Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.)

    LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions.

    Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site.

    REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month!
    Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
  • Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.)

    LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions.

    Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site.

    REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month!
    Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
  • Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.)

    LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions.

    Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site.

    REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month!
    Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
  • Twitter is a microblogging social media tool. Some thing Twitter is useless, but there are a lot of very useful things happening out there in the Twitterverse. There are many tools that make Twitter easier to manage including Hootsuite, Tweetdeck, Twitter Times (makes your Twitter feed into a newspaper with headlines and such) and many more. There are 1,019 people in Rockford on Twitter - Rockford ranks 4th in the state. (These are people with their location listed as Rockford - but there are also people in Belvidere, Freeport, etc.)

    LinkedIn can be useful for connecting with other professionals in your community. LinkedIn is much more formal than Facebook or Twitter. It is a great place to connect with those that you already know or have met within your community. You can also post your blogs here and start discussions.

    Active Rain is a social media site for realtors, lenders, etc. The purpose of this site is to collaborate with others in your field. There are currently more than 170,000 professionals on the site.

    REALTOR.com is the #1 most visited homes-for-sale site w/more than 6 million consumers visiting each month!
    Sites like REALTOR.com and Realtor.org as well as other Realtor Association sites often have free training, news, etc. on marketing and more - so keep a look out for tools that help you provide the best possible customer experience.
  • Does anyone have any questions or experiences that they would like to share? (Give beads if they share)

    As always please feel free to e-mail or call us with your questions. Stay tuned to KMK’s blog for more information on advertising, marketing, PR, social media and much more!
  • Transcript of "BBOR 2010 Social Media Presentation"

    1. 1. Shake It Up With Social Media Pam Maher Principal KMK Media Group www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    2. 2. LET’S TALK...SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    3. 3. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    4. 4. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    5. 5. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    6. 6. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    7. 7. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls • Integration & Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    8. 8. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • Facebook basics • Pitfalls • Integration & Measurement • Trivia and Q & A www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    9. 9. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    10. 10. TRIVIA QUESTION Where is the world’s tallest apartment block? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    11. 11. TRIVIA QUESTION Where is the world’s tallest apartment block? a. New York City b. Chicago c. Los Angeles d. Dallas www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    12. 12. THE BAD NEWS... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    13. 13. THE BAD NEWS... Local TV News Down 12% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    14. 14. THE BAD NEWS... Local TV News Down 12% Advice from Family/Friends Up 3% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    15. 15. THE BAD NEWS... Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    16. 16. THE BAD NEWS... Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Social Networking Sites Up 9% www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    17. 17. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    18. 18. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    19. 19. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    20. 20. TRIVIA QUESTION Who knows what these icons stand for? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    21. 21. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    22. 22. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    23. 23. WHAT IS SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    24. 24. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    25. 25. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    26. 26. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    27. 27. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    28. 28. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    29. 29. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    30. 30. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    31. 31. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions • ADD VALUE www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    32. 32. USES OF SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    33. 33. USES OF SOCIAL MEDIA Publish www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    34. 34. USES OF SOCIAL MEDIA Publish Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    35. 35. USES OF SOCIAL MEDIA Publish Network Share www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    36. 36. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    37. 37. TRIVIA QUESTION What do 84% of Homebuyers who use the Internet to search for a home have in common? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    38. 38. WHY SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    39. 39. WHY SOCIAL MEDIA? • 87% of all buyers searched on the Internet before buying a home www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    40. 40. WHY SOCIAL MEDIA? • 87% of all buyers searched on the Internet before buying a home • 77%that searched online drove past a house they found and 63% walked through a home viewed on the Internet www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    41. 41. WHY SOCIAL MEDIA? • 87% of all buyers searched on the Internet before buying a home • 77%that searched online drove past a house they found and 63% walked through a home viewed on the Internet • 80% of consumers who list their homes don’t list with the realtor they bought it from www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    42. 42. WHO SHOULD USE SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    43. 43. WHO SHOULD USE Agents that... SOCIAL MEDIA? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    44. 44. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    45. 45. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do • Are willing to be honest and genuine www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    46. 46. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do • Are willing to be honest and genuine • Areinterested in making connections with potential customers by adding value to the conversation www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    47. 47. WHO SHOULD USE Agents that... SOCIAL MEDIA? • Are great at what they do • Are willing to be honest and genuine • Areinterested in making connections with potential customers by adding value to the conversation • Want to learn and grow their knowledge base www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    48. 48. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    49. 49. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    50. 50. STRATEGY, THEN TOOLS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    51. 51. STRATEGY, THEN TOOLS Social media is only effective when you think of it as part of your overall marketing plan. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    52. 52. QUESTION EVERYTHING www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    53. 53. QUESTION EVERYTHING • What is your goal? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    54. 54. QUESTION EVERYTHING • What is your goal? • Who are you targeting? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    55. 55. QUESTION EVERYTHING • What is your goal? • Who are you targeting? • Why are you targeting them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    56. 56. QUESTION EVERYTHING • What is your goal? • Who are you targeting? • Why are you targeting them? • How will you reach them? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    57. 57. QUESTION EVERYTHING • What is your goal? • Who are you targeting? • Why are you targeting them? • How will you reach them? • How do make them Advocates? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    58. 58. FROM AWARENESS TO ADVOCACY www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    59. 59. FROM AWARENESS TO ADVOCACY Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    60. 60. FROM AWARENESS TO ADVOCACY Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    61. 61. FROM AWARENESS TO ADVOCACY Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    62. 62. FROM AWARENESS TO ADVOCACY Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    63. 63. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    64. 64. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    65. 65. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    66. 66. TRIVIA QUESTION How many users does Facebook have worldwide? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    67. 67. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    68. 68. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 b. 10,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    69. 69. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 b. 10,000,000 c. 60,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    70. 70. TRIVIA QUESTION How many users does Facebook have worldwide? a. 700,000 b. 10,000,000 c. 60,000 d. 350,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    71. 71. 350,000,000 www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    72. 72. FACEBOOK MODEL www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    73. 73. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    74. 74. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... •Best-known and most widely used of the social media outlets www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    75. 75. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... •Best-known and most widely used of the social media outlets •Offers businesses a variety of ways to interact with their audience www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    76. 76. FACEBOOK MODEL For this presentation we will focus on Facebook for a few reasons... •Best-known and most widely used of the social media outlets •Offers businesses a variety of ways to interact with their audience •Most of the strategies and tactics that apply to Facebook apply to all social media www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    77. 77. FACEBOOK BASICS
    78. 78. FACEBOOK BASICS
    79. 79. FACEBOOK BASICS Wall
    80. 80. FACEBOOK BASICS Wall Info box
    81. 81. FACEBOOK PAGES
    82. 82. FACEBOOK PAGES
    83. 83. FACEBOOK PAGES
    84. 84. FACEBOOK PAGES Fans
    85. 85. FACEBOOK PAGES Fans Favorite Pages
    86. 86. FACEBOOK APPS
    87. 87. FACEBOOK APPS
    88. 88. FACEBOOK EXAMPLES
    89. 89. FACEBOOK EXAMPLES
    90. 90. FACEBOOK EXAMPLES
    91. 91. FACEBOOK EXAMPLES
    92. 92. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    93. 93. TRIVIA QUESTION What is the most common street name in the U.S.? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    94. 94. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    95. 95. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street b. Second Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    96. 96. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street b. Second Street c. Main Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    97. 97. TRIVIA QUESTION What is the most common street name in the U.S.? a. First Street b. Second Street c. Main Street d. State Street www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    98. 98. WHY USE FACEBOOK? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    99. 99. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    100. 100. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    101. 101. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    102. 102. WHY USE FACEBOOK? • Usefulfor a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it • Facebook Ads www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    103. 103. FACEBOOK ADS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    104. 104. FACEBOOK ADS • Location www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    105. 105. FACEBOOK ADS • Location • Age www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    106. 106. FACEBOOK ADS • Location • Age • Sex www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    107. 107. FACEBOOK ADS • Location • Age • Sex • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    108. 108. FACEBOOK ADS • Location • Keywords • Age • Sex • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    109. 109. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    110. 110. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Relationship Status • Education www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    111. 111. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Relationship Status • Education • And more! www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    112. 112. FACEBOOK ADS • Location • Keywords • Age • Workplace • Sex • Relationship Status • Education • And more! www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    113. 113. FACEBOOK TAKE-AWAYS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    114. 114. FACEBOOK TAKE-AWAYS • Know your audience www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    115. 115. FACEBOOK TAKE-AWAYS • Know your audience • Provide consistent, quality content www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    116. 116. FACEBOOK TAKE-AWAYS • Know your audience • Provide consistent, quality content • Encourage discussion and engagement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    117. 117. FACEBOOK TAKE-AWAYS • Know your audience • Provide consistent, quality content • Encourage discussion and engagement • Don’t take yourself too seriously www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    118. 118. PITFALLS OF SOCIAL MEDIA www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    119. 119. PITFALLS OF SOCIAL MEDIA • Free speech www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    120. 120. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    121. 121. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    122. 122. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail • Timesuck www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    123. 123. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail • Timesuck • It’s quick...and honest www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    124. 124. PITFALLS OF SOCIAL MEDIA • Free speech • You go to your customers • You will fail • Timesuck • It’s quick...and honest • What’s next? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    125. 125. INTEGRATION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    126. 126. INTEGRATION • Message www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    127. 127. INTEGRATION • Message • Tools for integration www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    128. 128. INTEGRATION • Message • Tools for integration • Consume your feeds www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    129. 129. INTEGRATION • Message • Tools for integration • Consume your feeds • Promote your presence www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    130. 130. IPHONE APPS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    131. 131. IPHONE APPS NSBAR Stats Realtor.com www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    132. 132. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    133. 133. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    134. 134. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    135. 135. NSBAR STATS www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    136. 136. IPHONE APPS
    137. 137. IPHONE APPS http://www.realtor.com/iphone
    138. 138. IPHONE APPS
    139. 139. IPHONE APPS
    140. 140. IPHONE APPS
    141. 141. IPHONE APPS
    142. 142. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    143. 143. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    144. 144. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    145. 145. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    146. 146. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    147. 147. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    148. 148. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    149. 149. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    150. 150. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    151. 151. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    152. 152. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    153. 153. REALTOR.COM www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    154. 154. MEASURING ENGAGEMENT www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    155. 155. MEASURING ENGAGEMENT • Facebook Activity Reports www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    156. 156. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    157. 157. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    158. 158. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    159. 159. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets • ROI Measurement www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    160. 160. TRIVIA QUESTION www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    161. 161. TRIVIA QUESTION What social media tool started as a text messaging service used to communicate to small groups of users? www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    162. 162. OTHER USEFUL SITES www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    163. 163. OTHER USEFUL SITES • Twitter www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    164. 164. OTHER USEFUL SITES • Twitter • LinkedIn www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    165. 165. OTHER USEFUL SITES • Twitter • LinkedIn • ActiveRain www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    166. 166. OTHER USEFUL SITES • Twitter • LinkedIn • ActiveRain • REALTOR.com www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
    167. 167. Q&A •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/BBOR2010 •Marketing, Advertising, PR tips and more on our blog at http://blog.kmkmedia.com/ www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
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